RiFF RAFF

RiFF RAFF — rock artist from US.

Houston rapper Riff Raff emerged in 2009 on MTV's From G's to Gents, showcasing his eccentric persona and gaining attention for his MTV logo neck tattoo. He…

Influence: 58.41% Fanbase: 39.81% Trending: 67.72% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

— • — • —

As of 2025-09-08

894,300

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-30 09:21:21 UTC

Genres

rockrockhip-hop & raptraphip-hop/rapunderground hip hop

Biography

Houston rapper Riff Raff emerged in 2009 on MTV's From G's to Gents, showcasing his eccentric persona and gaining attention for his MTV logo neck tattoo. He quickly collaborated with artists like Soulja Boy and Diplo, releasing mixtapes and albums that featured hits such as "Bird on a Wire" and "Tip Toe Wing in My Jawwdinz." Riff Raff's solo career under Diplo's Mad Decent label led to the release of Neon Icon and subsequent projects like Peach Panther and Balloween, showcasing his unique style and collaborations with artists like Gucci Mane and Danny Brown. His prolific output continued with releases like Aquaberry Aquarius, The White West, and Cool Blue Jewels throughout 2017 and 2018.

Top Brand Affinities

Report Date: 2025-09-08

RiFF RAFF maintains consistent pull among 18-24 & 25-34 audiences across UNITED STATES, CANADA, UNITED KINGDOM. The audience leans heavily male (84%), so brand cues around style and status perform well. The clearest reach is on Tiktok with 48,900 avg views per post; Tiktok functions as the community touchpoint. Affinity with leading lifestyle names makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist RiFF RAFF score 0.21% — Low bucket.

Followers:894,300

Engagements:1,914

Rate:0.2%

Posts:1,311

Avg Likes:1,656

Avg Comments:93

Avg Views:57,525

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 894,300 · Engagements 1,914 · Rate 0.2% Posts 1,311 · Views 57,525 · Avg Likes 1,656 · Avg Comments 93 · Avg Views 57,525	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 43% 25-34: 40% 35-44: 10% 13-17: 4%	Largest: 18-24 (43%); next: 25-34 (40%)
Gender Split	Female: 16% Male: 84% Non-binary/Other: 0%	Skews male (84%)
Top Countries	UNITED STATES (68%) CANADA (7%) UNITED KINGDOM (2%) AUSTRALIA (2%) FRANCE (2%)	Top regions: UNITED STATES (68%), CANADA (7%), UNITED KINGDOM (2%)
Platform Engagement	Tiktok: 48,900 avg views/post · Youtube: 8,625 avg views/post	Best reach: Tiktok 48,900 avg views; best engagement: Tiktok 1,264 avg likes