RIELL

RIELL — r&b, funk & soul artist from CA.

RIELL, an internationally touring and Top 40 charting artist from Canada, is known for her dark, powerful vocals and emotive singing style in the EDM scene.…

Influence: 52.73% Fanbase: 22.62% Trending: 67.79% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

— • — • —

As of 2025-09-09

334,200

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-27 11:23:26 UTC

Genres

r&b, funk & souldark r&bhip-hop & raphip-hop/rapelectronicelectronicdance

Biography

RIELL, an internationally touring and Top 40 charting artist from Canada, is known for her dark, powerful vocals and emotive singing style in the EDM scene. She is a fast-rising songwriter and vocal producer, with chart-topping collaborations with Excision, Blasterjaxx, Gabry Ponte, and TheFatRat. RIELL recently launched her solo dark pop career with her debut EP "PARADISE" and is set to release her follow-up EP "WINTER" from April to October 2021, accompanied by visually striking music videos.

For a complete collection of RIELL's work, including her solo releases and collaborations, check out the playlists "EVERYTHING RIELL: Complete Collection," "Written by RIELL," "BADDIE BADDIE," "Ease My Mind," and "GET ME PUMPED" on Spotify. Contact RIELL at [email protected] for more information.

Top Brand Affinities

Report Date: 2025-09-09

RIELL maintains consistent pull among 18-24 & 25-34 audiences across UNITED STATES, GERMANY, UNITED KINGDOM. The audience leans heavily female (59%), so brand cues around style and status perform well. The clearest reach is on Youtube with 6,292 avg views per post; Youtube functions as the community touchpoint. Affinity with leading lifestyle names makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist RIELL score 0.23% — Low bucket.

Followers:334,200

Engagements:771

Rate:0.2%

Posts:406

Avg Likes:755

Avg Comments:23

Avg Views:8,801

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 334,200 · Engagements 771 · Rate 0.2% Posts 406 · Views 8,801 · Avg Likes 755 · Avg Comments 23 · Avg Views 8,801	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 56% 25-34: 30% 13-17: 7% 35-44: 6%	Largest: 18-24 (56%); next: 25-34 (30%)
Gender Split	Female: 59% Male: 41% Non-binary/Other: 0%	Skews female (59%)
Top Countries	UNITED STATES (26%) GERMANY (6%) UNITED KINGDOM (5%) FRANCE (5%) SOUTH AFRICA (5%)	Top regions: UNITED STATES (26%), GERMANY (6%), UNITED KINGDOM (5%)
Platform Engagement	Tiktok: 2,509 avg views/post · Youtube: 6,292 avg views/post	Best reach: Youtube 6,292 avg views; best engagement: Youtube 530 avg likes