Ricky Skaggs
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-26
94,093
Social Media Followers
As of 2025-09-26
00:00:00
Hours Airplay
2025-12-07 11:33:14 UTC
Genres
Biography
Skaggs continues to tour with his band, Kentucky Thunder, and has incorporated country tour dates into his schedule, performing his chart-topping hits for audiences. His latest album, "Hearts Like Ours," a collaboration with his wife Sharon White, showcases the couple dueting on country love songs. Skaggs' influence on the music industry is widely recognized, with awards such as the ASCAP Founders Award, honorary Doctorate degrees, and an Americana Music Association Lifetime Achievement Award under his belt, solidifying his status as a true pioneer in the genre.
Ricky Skaggs performs best with fans in the 45-64 range, concentrated in UNITED STATES, CANADA, UNITED KINGDOM. Audience composition is heavily male (57%), which simplifies targeting and creative tone. The most reliable reach comes from Instagram at 262 avg likes per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Live Nation, Amazon Music, Ariat, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Ricky Skaggs is positioned to deliver.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 94,093 · Engagements 262 · Rate 0.3% Posts 1,271 · Views 0 · Avg Likes 262 · Avg Comments 6 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
45-64: 36% 35-44: 25% 25-34: 24% 18-24: 12% |
Largest: 45-64 (36%); next: 35-44 (25%) |
| Gender Split |
Female: 43% Male: 57% Non-binary/Other: 0% |
Skews male (57%) |
| Top Countries |
UNITED STATES (86%) CANADA (4%) UNITED KINGDOM (2%) BRAZIL (1%) AUSTRALIA (1%) |
Top regions: UNITED STATES (86%), CANADA (4%), UNITED KINGDOM (2%) |
| Platform Engagement | Instagram: 262 avg likes/post | best engagement: Instagram 262 avg likes |
Top Brand Affinities
Live Nation
Amazon Music
Ariat
Marshall
Texas Roadhouse
Kenworth
Kroger
Pro Tools
NBC
Dr Pepper
Coors
Jim Beam
| Brand | Category | Score |
|---|---|---|
| Live Nation | 21.11 | |
| Amazon Music | 20.46 | |
| Ariat | 19.75 | |
| Marshall | 18.41 | |
| Texas Roadhouse | 17.27 | |
| Kenworth | 13.85 | |
| Kroger | 13.13 | |
| Pro Tools | 12.76 | |
| NBC | 11.75 | |
| Dr Pepper | 10.19 | |
| Coors | 9.39 | |
| Jim Beam | 8.65 | |
| Margaritaville | 8.39 | |
| Delta | 7.81 | |
| iHeartRadio Music Awards | 7.81 | |
| Kickstarter | 6.80 | |
| FOX | 6.61 | |
| Verizon | 6.39 | |
| Bud Light | 6.31 | |
| Chick-fil-A | 6.29 | |
| Publix | 5.67 | |
| Spotify Music | 5.64 | |
| Carhartt | 5.34 | |
| Cadillac | 5.20 | |
| Paramount Pictures | 5.08 | |
| The Home Depot | 4.99 | |
| Walmart | 4.89 | |
| Holden | 4.80 | |
| NHL | 4.53 | |
| ESPN | 4.39 | |
| Budweiser | 4.38 | |
| Busch | 4.09 | |
| Taco Bell | 4.00 | |
| NFL | 3.94 | |
| GMC | 3.88 | |
| Columbia Pictures | 3.66 | |
| Snoopy And The Peanuts Gang | 3.48 | |
| Jeep | 3.43 | |
| Philips | 3.38 | |
| Showtime | 3.16 | |
| Emporium | 3.04 | |
| Chevrolet | 2.98 | |
| WWE | 2.81 | |
| Harley-Davidson | 2.81 | |
| Ford | 2.79 | |
| Bentley | 2.77 | |
| Target | 2.73 | |
| PetSmart | 2.66 | |
| Nickelodeon | 2.60 | |
| Pandora | 2.51 |
Official Profiles
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LoginArtist: Ricky Skaggs
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Top 10 Songs Played Today
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Total Streams (2025-09-27)
Total: 509,996
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
509,996 | 100.00% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Last.fm |
0 | 0.00% |
| [+] |
Pandora |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
Yandex |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-08 03:00 UTC | Ricky Skaggs | Fisher Center for the Performing Arts | Nashville, United States | |
| 2025-12-09 03:30 UTC | Ricky Skaggs, Kentucky Thunder | The Lyric Theatre | Birmingham, United States | |
| 2025-12-09 03:30 UTC | Ricky Skaggs, Kentucky Thunder | Lyric Theatre | Birmingham, United States | |
| 2025-12-12 03:30 UTC | Ricky Skaggs | Brown County Music Center | Nashville, United States | |
| 2025-12-13 04:00 UTC | Ricky Skaggs | Memorial Hall OTR | Cincinnati, United States | |
| 2025-12-14 04:00 UTC | Ricky Skaggs | Hard Rock Hotel & Casino Bristol | Bristol, United States | |
| 2025-12-14 04:00 UTC | Ricky Skaggs, Kentucky Thunder | Hard Rock Live - Bristol | Bristol, United States | |
| 2026-01-10 03:30 UTC | Ricky Skaggs | Birchmere | Alexandria, United States | |
| 2026-01-11 03:30 UTC | Ricky Skaggs | Birchmere | Alexandria, United States | |
| 2026-01-17 03:00 UTC | Ricky Skaggs | Ohio Star Theater at Dutch Valley | Sugarcreek, United States |
