Rick Wakeman
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
131,139
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 16:53:03 UTC
Genres
Biography
Born in 1949 in Middlesex, England, Wakeman began his musical journey at a young age, eventually becoming a sought-after session musician for various artists. His tenure with Yes, solo endeavors, and collaborations with other musicians showcased his virtuosity on the keyboard and innovative approach to music. Over the years, Wakeman's enduring legacy in progressive rock was further solidified through numerous tours, acclaimed albums, and recognition, including induction into the Rock and Roll Hall of Fame.
Rick Wakeman resonates with 45-64 & 35-44 audiences and sustains presence in UNITED STATES, BRAZIL, UNITED KINGDOM. The demographic is heavily male (89%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 8,759 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with MOOG, Ampeg, Akg maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 131,139 · Engagements 1,522 · Rate 1.2% Posts 855 · Views 8,759 · Avg Likes 1,479 · Avg Comments 58 · Avg Views 8,759 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
45-64: 48% 35-44: 22% 25-34: 19% 18-24: 9% |
Largest: 45-64 (48%); next: 35-44 (22%) |
| Gender Split |
Female: 11% Male: 89% Non-binary/Other: 0% |
Skews male (89%) |
| Top Countries |
UNITED STATES (26%) BRAZIL (16%) UNITED KINGDOM (14%) CANADA (4%) ARGENTINA (4%) |
Top regions: UNITED STATES (26%), BRAZIL (16%), UNITED KINGDOM (14%) |
| Platform Engagement | Instagram: 958 avg likes/post · Youtube: 8,759 avg views/post | Best reach: Youtube 8,759 avg views; best engagement: Instagram 958 avg likes |
Top Brand Affinities
MOOG
Ampeg
Akg
Pro Tools
Sennheiser
Akai
Ableton
Amazon Music
Atmos
Movistar
DeLorean Motor Company
Warner Bros
| Brand | Category | Score |
|---|---|---|
| MOOG | 108.37 | |
| Ampeg | 49.14 | |
| Akg | 32.40 | |
| Pro Tools | 21.65 | |
| Sennheiser | 17.52 | |
| Akai | 12.72 | |
| Ableton | 8.84 | |
| Amazon Music | 8.06 | |
| Atmos | 7.11 | |
| Movistar | 6.21 | |
| DeLorean Motor Company | 6.19 | |
| Warner Bros | 5.91 | |
| Spotify Music | 5.59 | |
| Pilsner Urquell | 4.70 | |
| BBC | 4.46 | |
| Sega | 4.24 | |
| Yamaha | 4.05 | |
| Paramount Pictures | 3.98 | |
| Columbia Pictures | 3.68 | |
| Pfizer | 3.62 | |
| Guinness | 3.30 | |
| Heinz | 3.18 | |
| NBC | 3.14 | |
| MTV | 3.14 | |
| SoundCloud | 3.08 | |
| Star Wars | 2.84 | |
| Comedy Central | 2.75 | |
| Lollapalooza | 2.75 | |
| Panasonic | 2.68 | |
| Kodak | 2.46 | |
| musical.ly | 2.39 | |
| Matrix | 2.39 | |
| Philips | 2.37 | |
| Citroen | 2.32 | |
| Snoopy And The Peanuts Gang | 2.29 | |
| Boeing | 2.26 | |
| Chrysler | 2.24 | |
| Showtime | 2.16 | |
| Amazon | 2.16 | |
| Heineken | 2.16 | |
| Nintendo | 2.16 | |
| Tesco | 2.07 | |
| Pixar | 2.04 | |
| Cadillac | 2.00 | |
| Rolls-Royce | 1.96 | |
| Beats Electronics | 1.91 | |
| Tesla Motors | 1.83 | |
| McLaren | 1.79 | |
| Budweiser | 1.76 | |
| Lego | 1.74 |
Official Profiles
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-03-15 03:00 UTC | Rick Wakeman | BARDAVON 1869 OPERA HOUSE W/Thompson Square | City of Poughkeepsie, United States | |
| 2026-03-22 02:30 UTC | Rick Wakeman, Oliver Wakeman, Wakeman | The Kent Stage | Kent, United States | |
| 2026-03-22 02:30 UTC | Rick Wakeman | The Ludlow Garage | Cincinnati, United States | |
| 2026-03-23 02:30 UTC | Rick Wakeman | The Ludlow Garage | Cincinnati, United States | |
| 2026-03-25 03:00 UTC | Rick Wakeman | The National | Richmond, United States | |
| 2026-03-26 02:00 UTC | Rick Wakeman | Bergen Performing Arts Center | Englewood, United States | |
| 2026-03-27 03:00 UTC | Rick Wakeman | The Paramount | Town of Huntington, United States | |
| 2026-03-30 02:00 UTC | Rick Wakeman | The Vogel at Count Basie Center for the Arts | Red Bank, United States |
