Rick Wade

Rick Wade — electronic artist from LR.

Hailing from Michigan near Chicago, Rick Wade's music journey began with a love for soul and disco, leading him to DJ at parties in the early '80s. While…

Influence: 48.90% Fanbase: 19.03% Trending: 63.84% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

— • — • —

As of 2025-09-09

358

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-28 19:42:29 UTC

Genres

electronicelectronicdeep housefloat housejazz housedetroit housedeep soul househouse

Biography

Hailing from Michigan near Chicago, Rick Wade's music journey began with a love for soul and disco, leading him to DJ at parties in the early '80s. While studying at the University of Michigan, he pioneered a house music show at the university's radio station. By the late '80s, he started producing his own tracks and went on to found his own house label, Harmonie Park, followed by a booty bass label, Bass Force, in 1993.

Top Brand Affinities

Report Date: 2025-09-09

Rick Wade converts attention from 25-34 & 18-24 audiences across key English-speaking markets. Audience shape is heavily male (91%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Youtube at 961 avg views per post, with supportive conversation on Youtube. Shared audience with leading lifestyle names underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Rick Wade score 6.70% — Very Strong bucket.

Followers:358

Engagements:24

Rate:6.7%

Posts:11

Avg Likes:17

Avg Comments:5

Avg Views:961

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 358 · Engagements 24 · Rate 6.7% Posts 11 · Views 961 · Avg Likes 17 · Avg Comments 5 · Avg Views 961	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 59% 18-24: 20% 35-44: 14% 45-64: 5%	Largest: 25-34 (59%); next: 18-24 (20%)
Gender Split	Female: 9% Male: 91% Non-binary/Other: 0%	Skews male (91%)
Top Countries		No country breakdown.
Platform Engagement	Youtube: 961 avg views/post	Best reach: Youtube 961 avg views; best engagement: Youtube 17 avg likes