Rick Springfield
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
353,901
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 10:09:29 UTC
Genres
Biography
Throughout the decades, Springfield continued to release music, exploring various styles and collaborating with other artists. He took breaks from music to focus on acting and family, but always returned to his music career, releasing albums like Karma and Rocket Science. Springfield's versatility and longevity in the industry have solidified his status as a rock icon, with his most recent album, Automatic, showcasing a return to his rock roots.
Rick Springfield reaches 18-24 & 25-34 audiences concentrated in UNITED STATES, NIGERIA, CANADA. The demographic tilt is female-leaning (53%), making the message easy to tune without losing breadth. Tiktok delivers the top exposure at 54,600 avg views per post, and Tiktok maintains ongoing rapport. Affinity proximity to Live Nation, Dollar Tree, Lowe's suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 353,901 · Engagements 10,105 · Rate 2.9% Posts 1,695 · Views 65,840 · Avg Likes 9,041 · Avg Comments 454 · Avg Views 65,840 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 28% 25-34: 25% 35-44: 24% 45-64: 19% |
Largest: 18-24 (28%); next: 25-34 (25%) |
| Gender Split |
Female: 53% Male: 47% Non-binary/Other: 0% |
Skews female (53%) |
| Top Countries |
UNITED STATES (62%) NIGERIA (13%) CANADA (5%) BRAZIL (4%) MEXICO (3%) |
Top regions: UNITED STATES (62%), NIGERIA (13%), CANADA (5%) |
| Platform Engagement | Instagram: 2,461 avg likes/post · Tiktok: 54,600 avg views/post · Youtube: 11,240 avg views/post | Best reach: Tiktok 54,600 avg views; best engagement: Tiktok 6,123 avg likes |
Top Brand Affinities
Live Nation
Dollar Tree
Lowe's
Margaritaville
iHeartRadio Music Awards
FOX
Amazon Music
NBC
Columbia Pictures
Macy's
MTV
WW
| Brand | Category | Score |
|---|---|---|
| Live Nation | 26.74 | |
| Dollar Tree | 11.80 | |
| Lowe's | 11.14 | |
| Margaritaville | 10.51 | |
| iHeartRadio Music Awards | 9.30 | |
| FOX | 8.18 | |
| Amazon Music | 7.69 | |
| NBC | 7.30 | |
| Columbia Pictures | 6.73 | |
| Macy's | 6.55 | |
| MTV | 6.53 | |
| WW | 6.35 | |
| DeLorean Motor Company | 6.29 | |
| Kroger | 6.05 | |
| Walgreens | 5.92 | |
| BarkBox | 5.48 | |
| Publix | 5.45 | |
| Paramount Pictures | 5.45 | |
| Bath & Body Works | 5.35 | |
| Tim Hortons | 5.34 | |
| PetSmart | 5.26 | |
| Kate Spade | 5.22 | |
| NHL | 5.13 | |
| The Home Depot | 4.78 | |
| AMC | 4.77 | |
| Coors | 4.65 | |
| FedEx | 4.59 | |
| Snoopy And The Peanuts Gang | 4.45 | |
| Bud Light | 4.19 | |
| CNN | 4.12 | |
| Dunkin' Donuts | 4.08 | |
| Walmart | 4.02 | |
| Chick-fil-A | 3.97 | |
| Verizon | 3.91 | |
| Snickers | 3.90 | |
| Holden | 3.79 | |
| Heinz | 3.73 | |
| Costco | 3.64 | |
| Pfizer | 3.62 | |
| Busch | 3.32 | |
| NFL | 3.23 | |
| Cadillac | 3.04 | |
| Martini | 3.02 | |
| ESPN | 2.89 | |
| Baileys | 2.81 | |
| Comedy Central | 2.80 | |
| Target | 2.76 | |
| Showtime | 2.74 | |
| Star Wars | 2.70 | |
| CBS | 2.70 |
Official Profiles
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LoginArtist: Rick Springfield
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
