Richy Mitch & The Coal Miners
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-12
211,491
Social Media Followers
As of 2025-09-12
00:00:00
Hours Airplay
2025-12-07 20:55:35 UTC
Genres
Biography
Stay tuned for upcoming music, art, and live shows from the band as they advocate for independent and underrepresented artists, venues, publications, blogs, businesses, and creators.
Richy Mitch & The Coal Miners is a clear fit for 18-24 & 25-34 audiences with strength across UNITED STATES, BRAZIL, CANADA. The audience is heavily male (60%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (2,549 avg views per post); Instagram builds the community layer. Affinity data highlights Arc'teryx, Coors, Lollapalooza, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 211,491 · Engagements 2,316 · Rate 1.1% Posts 801 · Views 4,999 · Avg Likes 2,288 · Avg Comments 31 · Avg Views 4,999 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 53% 25-34: 28% 35-44: 8% 13-17: 8% |
Largest: 18-24 (53%); next: 25-34 (28%) |
| Gender Split |
Female: 40% Male: 60% Non-binary/Other: 0% |
Skews male (60%) |
| Top Countries |
UNITED STATES (28%) BRAZIL (7%) CANADA (6%) UNITED KINGDOM (5%) INDIA (5%) |
Top regions: UNITED STATES (28%), BRAZIL (7%), CANADA (6%) |
| Platform Engagement | Instagram: 1,972 avg likes/post · Tiktok: 2,450 avg views/post · Youtube: 2,549 avg views/post | Best reach: Youtube 2,549 avg views; best engagement: Instagram 1,972 avg likes |
Top Brand Affinities
Arc'teryx
Coors
Lollapalooza
Verizon
Pacific Northwest Wonderland
Gillette
Bonneville
Margaritaville
Free People
Kodak
Kroger
Holden
| Brand | Category | Score |
|---|---|---|
| Arc'teryx | 13.78 | |
| Coors | 11.64 | |
| Lollapalooza | 9.58 | |
| Verizon | 8.61 | |
| Pacific Northwest Wonderland | 8.38 | |
| Gillette | 8.24 | |
| Bonneville | 7.07 | |
| Margaritaville | 5.87 | |
| Free People | 5.83 | |
| Kodak | 5.68 | |
| Kroger | 4.59 | |
| Holden | 4.54 | |
| Busch | 4.34 | |
| Anthropologie | 4.34 | |
| American Eagle | 4.06 | |
| Taco Bell | 3.93 | |
| The North Face | 3.84 | |
| Heinz | 3.75 | |
| Coachella | 3.71 | |
| Gatorade | 3.64 | |
| Urban Outfitters | 3.53 | |
| Chrysler | 3.47 | |
| Showtime | 3.39 | |
| Spotify Music | 3.31 | |
| Budweiser | 3.25 | |
| Carhartt | 3.19 | |
| Airbnb | 3.19 | |
| The Olympic Games | 3.07 | |
| Polaroid | 3.06 | |
| Lululemon Athletica | 2.84 | |
| Paramount Pictures | 2.80 | |
| Walmart | 2.77 | |
| Guinness | 2.71 | |
| Fujifilm | 2.65 | |
| Pepsi | 2.52 | |
| Cadillac | 2.50 | |
| Chipotle Mexican Grill | 2.49 | |
| Philips | 2.21 | |
| Dr. Martens | 2.21 | |
| Costco | 2.20 | |
| Tinder | 2.18 | |
| Target | 2.09 | |
| Sunnies Studios | 2.05 | |
| GoPro | 2.03 | |
| Subaru | 1.90 | |
| Aperol | 1.90 | |
| National Geographic | 1.87 | |
| Vans | 1.86 | |
| Activision Blizzard | 1.80 | |
| Hollister Co | 1.78 |
Official Profiles
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LoginArtist: Richy Mitch & The Coal Miners
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-03-20 02:00 UTC | Okeechobee Music and Arts Festival 2026 | Sunshine Grove / Okeechobee Music | okeechobee, United States | — |
