Richie Kotzen
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-10
390,660
Social Media Followers
As of 2025-09-10
00:00:00
Hours Airplay
2025-12-07 20:55:37 UTC
Genres
Biography
Richie Kotzen is a clear fit for 25-34 & 18-24 audiences with strength across BRAZIL, UNITED STATES, INDONESIA. The audience is heavily male (89%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (30,403 avg views per post); Instagram builds the community layer. Affinity data highlights Ampeg, Akg, Pro Tools, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 390,660 · Engagements 5,345 · Rate 1.4% Posts 2,004 · Views 30,403 · Avg Likes 5,301 · Avg Comments 99 · Avg Views 30,403 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 45% 18-24: 24% 35-44: 20% 45-64: 10% |
Largest: 25-34 (45%); next: 18-24 (24%) |
| Gender Split |
Female: 11% Male: 89% Non-binary/Other: 0% |
Skews male (89%) |
| Top Countries |
BRAZIL (26%) UNITED STATES (13%) INDONESIA (5%) ITALY (4%) THAILAND (4%) |
Top regions: BRAZIL (26%), UNITED STATES (13%), INDONESIA (5%) |
| Platform Engagement | Instagram: 4,385 avg likes/post · Youtube: 30,403 avg views/post | Best reach: Youtube 30,403 avg views; best engagement: Instagram 4,385 avg likes |
Top Brand Affinities
Ampeg
Akg
Pro Tools
MOOG
Sennheiser
Amazon Music
Ableton
DeLorean Motor Company
Spotify Music
Yamaha
Jack Daniels
musical.ly
| Brand | Category | Score |
|---|---|---|
| Ampeg | 75.60 | |
| Akg | 39.13 | |
| Pro Tools | 30.89 | |
| MOOG | 22.14 | |
| Sennheiser | 20.36 | |
| Amazon Music | 9.81 | |
| Ableton | 8.50 | |
| DeLorean Motor Company | 6.46 | |
| Spotify Music | 5.88 | |
| Yamaha | 5.76 | |
| Jack Daniels | 4.99 | |
| musical.ly | 4.41 | |
| Lollapalooza | 4.10 | |
| Movistar | 3.97 | |
| MTV | 3.87 | |
| Gundam | 3.59 | |
| Harley-Davidson | 3.39 | |
| Leica | 3.08 | |
| The Witcher | 2.86 | |
| Columbia Pictures | 2.81 | |
| Heineken | 2.78 | |
| Warner Bros | 2.77 | |
| Panasonic | 2.75 | |
| Hot Wheels | 2.73 | |
| Monster Beverage | 2.64 | |
| Star Wars | 2.51 | |
| Beats Electronics | 2.44 | |
| NBC | 2.43 | |
| Cadillac | 2.33 | |
| SoundCloud | 2.30 | |
| Jaguar | 2.29 | |
| AMC | 2.28 | |
| Budweiser | 2.18 | |
| Sony | 2.06 | |
| Ducati | 1.99 | |
| Guinness | 1.91 | |
| Tesla Motors | 1.89 | |
| Transformers | 1.87 | |
| Nintendo | 1.78 | |
| HBO | 1.73 | |
| Ray-Ban | 1.71 | |
| Fujifilm | 1.68 | |
| Chrysler | 1.67 | |
| DC Entertainment | 1.65 | |
| GoPro | 1.58 | |
| Pepsi | 1.56 | |
| McLaren | 1.54 | |
| Fiat | 1.53 | |
| Pixar | 1.48 | |
| UFC | 1.47 |
Official Profiles
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LoginArtist: Richie Kotzen
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-01-17 03:00 UTC | Nuno Bettencourt's Six String Sanctuary 2026 | Hilton Lake Las Vegas Resort & Spa | Henderson, United States | — |
| 2026-02-10 04:30 UTC | Richie Kotzen, Smith/Kotzen | Rockhal | Esch-sur-Alzette, Luxembourg | |
| 2026-02-11 04:00 UTC | Richie Kotzen, Smith/Kotzen, Âdrian Smith | Philharmonie Haarlem | Haarlem, Netherlands | |
| 2026-02-19 03:00 UTC | Richie Kotzen, Smith/Kotzen, Kris Barras Band, Âdrian Smith, Adrian Smith, Divergent Promotions | The 1865 Southampton | Southampton, United Kingdom | |
| 2026-02-24 03:00 UTC | Richie Kotzen | Carlswerk Victoria | Cologne, Germany | |
| 2026-02-27 04:00 UTC | Richie Kotzen, Smith/Kotzen | Live Club | trezzo sull'adda mi, Italy | |
| 2026-02-28 03:00 UTC | Richie Kotzen | Backstage | Munich, Germany | |
| 2026-03-05 04:00 UTC | Richie Kotzen | Columbia Theater | Berlin, Germany | |
| 2026-03-05 08:00 UTC | Richie Kotzen | Docks | Hamburg, Germany | |
| 2026-03-06 04:00 UTC | Richie Kotzen | Gruenspan | Hamburg, Germany |
