Richie Hawtin

Richie Hawtin — electronic artist from GB.

Richie Hawtin, a key figure in the development of minimal techno, gained fame for his innovative acid techno productions as Plastikman, notably with albums…

Influence: 64.41% Fanbase: 63.40% Trending: 64.92% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Allen & Heath • 142.34% • Very Strong

As of 2025-09-09

1,018,909

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 16:55:32 UTC

Genres

electronicacid housemicrohousecanadian electronicminimal technotech housetechnodetroit technoelectronic

Biography

Richie Hawtin, a key figure in the development of minimal techno, gained fame for his innovative acid techno productions as Plastikman, notably with albums Musik and Consumed. Co-founding influential labels Plus 8 and Minus, Hawtin's live sets and mix CDs revolutionized DJ technology, blending techno loops with synthesizers. Born in England and raised in Canada, Hawtin drew inspiration from Detroit techno pioneers, infusing his tracks with Motor City tradition while pushing boundaries with experimental pseudonyms like Circuit Breaker and Robotman.

Hawtin's career saw him sign to Mute's NovaMute as Plastikman and release avant-garde techno works like Sheet One, Concept 1, and the ambient Consumed album. Moving to Berlin in the early 2000s, he continued to innovate with groundbreaking mixes such as Decks, EFX & 909 and DE9: Closer to the Edit. Collaborating with artists like Enzo Cosimi and presenting at universities, Hawtin's influence extended into the art world with performances at the Guggenheim Museum. Honored with a Doctorate of Music Technology and celebrating Plus 8's 25th anniversary, Hawtin's impact on techno remains profound, as seen in his recent releases Close Combined and Time Warps.

Top Brand Affinities

Report Date: 2025-09-09

Richie Hawtin reaches 25-34 & 18-24 audiences concentrated in GERMANY, SPAIN, UNITED STATES. The demographic tilt is heavily male (85%), making the message easy to tune without losing breadth. Youtube delivers the top exposure at 12,420 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to Allen & Heath, Mixcloud, Pioneer suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Richie Hawtin score 0.85% — Low bucket.

Brand: Allen & HeathBrand: MixcloudBrand: Pioneer

Followers:1,018,909

Engagements:8,823

Rate:0.9%

Posts:1,059

Avg Likes:8,777

Avg Comments:235

Avg Views:18,260

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,018,909 · Engagements 8,823 · Rate 0.9% Posts 1,059 · Views 18,260 · Avg Likes 8,777 · Avg Comments 235 · Avg Views 18,260	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 47% 18-24: 31% 35-44: 16% 45-64: 4%	Largest: 25-34 (47%); next: 18-24 (31%)
Gender Split	Female: 15% Male: 85% Non-binary/Other: 0%	Skews male (85%)
Top Countries	GERMANY (9%) SPAIN (9%) UNITED STATES (9%) ITALY (7%) ARGENTINA (6%)	Top regions: GERMANY (9%), SPAIN (9%), UNITED STATES (9%)
Platform Engagement	Instagram: 7,760 avg likes/post · Youtube: 12,420 avg views/post	Best reach: Youtube 12,420 avg views; best engagement: Instagram 7,760 avg likes

Top Brand Affinities

Allen & Heath

Score: 142.34

Mixcloud

Score: 63.23

Pioneer

Score: 58.24

Ableton

Score: 41.51

MOOG

Score: 32.29

Trancefamily

Score: 28.28

Akai

Score: 22.91

Sennheiser

Score: 18.81

Tomorrowland

Score: 15.84

SoundCloud

Score: 11.22

Dom Pérignon

Score: 8.60

Campari

Score: 7.32

Brand	Category	Score
Allen & Heath		142.34
Mixcloud		63.23
Pioneer		58.24
Ableton		41.51
MOOG		32.29
Trancefamily		28.28
Akai		22.91
Sennheiser		18.81
Tomorrowland		15.84
SoundCloud		11.22
Dom Pérignon		8.60
Campari		7.32
Absolut		6.86
Moët & Chandon		6.31
Beats Electronics		5.51
Kappa		5.44
Jagermeister		5.40
Leica		4.44
Coachella		4.02
Kodak		3.93
Matrix		3.91
Stüssy		3.72
Lollapalooza		3.68
Carhartt		3.65
Spotify Music		3.36
Heineken		3.28
Bacardi		3.20
Red Bull		3.01
Dr. Martens		2.98
Garnier		2.87
Fujifilm		2.86
Aperol		2.78
Martini		2.57
Ducati		2.50
TOM FORD		2.32
Montblanc		2.17
Jack Daniels		2.17
Pantone Inc		2.11
GoPro		2.07
Paramount Pictures		1.99
Armani		1.95
Warner Bros		1.93
Bellagio		1.91
Guinness		1.88
Ray-Ban		1.83
Ferrari		1.79
Tinder		1.77
musical.ly		1.77
The North Face		1.76
Budweiser		1.71

Official Profiles

Artist: Richie Hawtin

Date Range: 2025-12-07 → 2025-12-07

Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC)	Event	Venue	Location	Tickets
2025-12-13 07:00 UTC	Richie Hawtin, Extrawelt, Robag Wruhme, Jonathan Kaspar	ZOOM Club	Frankfurt, Germany	songkick.com eventim.de
2025-12-13 07:30 UTC	Richie Hawtin	ZOOM Club	Frankfurt, Germany	eventim.de songkick.com
2026-02-13 08:00 UTC	Richie Hawtin	Warung	Florianópolis, Brazil	songkick.com