Richie Campbell

Richie Campbell — pop artist from PT.

Richie Campbell, a multi-platinum singer/songwriter/producer from Lisbon, Portugal, has risen to become the country's top musical export in the last decade.…

Influence: 53.57% Fanbase: 35.21% Trending: 62.75% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Parfois • 53.77% • Very Strong

As of 2025-09-09

604,400

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 12:10:41 UTC

Genres

popportuguese pophip-hop & raphip hop tugareggaereggaereggae tugadancehall

Biography

Richie Campbell, a multi-platinum singer/songwriter/producer from Lisbon, Portugal, has risen to become the country's top musical export in the last decade. Known for his fusion of R&B, Reggae, Dancehall, and Afro sounds, Campbell has released four albums, collaborated with artists like Anthony B and Ky-mani Marley, and is recognized for hits such as Do You No Wrong, Heaven, and Slowly from his 2017 album "Lisboa." Additionally, Campbell is a co-founder of Portugal's largest independent label and agency, Bridgetown.

Top Brand Affinities

Report Date: 2025-09-09

Richie Campbell converts attention from 18-24 & 25-34 audiences across PORTUGAL, BRAZIL, UNITED STATES. Audience shape is heavily male (59%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Youtube at 455,684 avg views per post, with supportive conversation on Instagram. Shared audience with Parfois, Fnac, Calzedonia underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Richie Campbell score 3.23% — Very Strong bucket.

Brand: ParfoisBrand: FnacBrand: Calzedonia

Followers:604,400

Engagements:19,514

Rate:3.2%

Posts:94

Avg Likes:19,219

Avg Comments:473

Avg Views:455,684

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 604,400 · Engagements 19,514 · Rate 3.2% Posts 94 · Views 455,684 · Avg Likes 19,219 · Avg Comments 473 · Avg Views 455,684	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 54% 25-34: 30% 13-17: 8% 35-44: 6%	Largest: 18-24 (54%); next: 25-34 (30%)
Gender Split	Female: 41% Male: 59% Non-binary/Other: 0%	Skews male (59%)
Top Countries	PORTUGAL (64%) BRAZIL (5%) UNITED STATES (4%) ANGOLA (4%) UNITED KINGDOM (4%)	Top regions: PORTUGAL (64%), BRAZIL (5%), UNITED STATES (4%)
Platform Engagement	Instagram: 10,508 avg likes/post · Youtube: 455,684 avg views/post	Best reach: Youtube 455,684 avg views; best engagement: Instagram 10,508 avg likes

Top Brand Affinities

Parfois

Score: 53.77

Fnac

Score: 33.62

Calzedonia

Score: 16.24

Amazon Music

Score: 11.64

Pull&Bear

Score: 10.98

boohoo

Score: 10.27

Clarks

Score: 9.69

MISSGUIDED

Score: 9.35

Bershka

Score: 9.23

River Island

Score: 9.21

Stradivarius

Score: 8.27

JACQUEMUS

Score: 7.25

Brand	Category	Score
Parfois		53.77
Fnac		33.62
Calzedonia		16.24
Amazon Music		11.64
Pull&Bear		10.98
boohoo		10.27
Clarks		9.69
MISSGUIDED		9.35
Bershka		9.23
River Island		9.21
Stradivarius		8.27
JACQUEMUS		7.25
Kiko		7.14
Vodafone		6.80
Ryanair		6.07
Hennessy		6.04
Iberostar Hotels & Resorts		5.58
Pioneer		5.55
iHeartRadio Music Awards		5.32
Margaritaville		5.22
Primark		4.80
Longchamp		4.56
Steve Madden		4.27
Fenty beauty		4.24
shein		3.78
Dr. Martens		3.59
TOM FORD		3.51
Gymshark		3.50
Zara		3.44
BALMAIN		3.40
Acura		3.38
Topshop		3.31
Nivea		3.25
Lacoste		3.20
SheInside		3.03
Guess		2.97
The North Face		2.87
Marc Jacobs		2.82
Christian Louboutin		2.60
SoundCloud		2.51
Timberland		2.50
NBC		2.50
Ray-Ban		2.47
H&M		2.43
Moschino		2.34
GIVENCHY		2.30
Carhartt		2.30
Citroen		2.29
GAP		2.28
Fendi		2.22