Richard Houghten
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
6,984
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:34:49 UTC
Genres
Biography
Richard Houghten commands interest from 25-34 & 35-44 audiences in UNITED STATES, BRAZIL, UNITED KINGDOM. With a heavily male (73%) base, collaborations tied to style, access, or drops tend to land. Instagram delivers predictable visibility (286 avg likes per post); Instagram delivers the receipts in replies and shares. Affinity overlap with MOOG, Warner Music, Mixcloud points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 6,984 · Engagements 286 · Rate 4.1% Posts 303 · Views 0 · Avg Likes 286 · Avg Comments 21 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 44% 35-44: 26% 18-24: 16% 45-64: 10% |
Largest: 25-34 (44%); next: 35-44 (26%) |
| Gender Split |
Female: 27% Male: 73% Non-binary/Other: 0% |
Skews male (73%) |
| Top Countries |
UNITED STATES (71%) BRAZIL (4%) UNITED KINGDOM (3%) GERMANY (3%) CANADA (3%) |
Top regions: UNITED STATES (71%), BRAZIL (4%), UNITED KINGDOM (3%) |
| Platform Engagement | Instagram: 286 avg likes/post | best engagement: Instagram 286 avg likes |
Top Brand Affinities
MOOG
Warner Music
Mixcloud
Ableton
Akai
Ampeg
Akg
Sennheiser
Amazon Music
Kickstarter
Pro Tools
bonappetitmag
| Brand | Category | Score |
|---|---|---|
| MOOG | 87.02 | |
| Warner Music | 37.75 | |
| Mixcloud | 37.05 | |
| Ableton | 31.05 | |
| Akai | 29.19 | |
| Ampeg | 23.13 | |
| Akg | 21.35 | |
| Sennheiser | 18.11 | |
| Amazon Music | 17.06 | |
| Kickstarter | 15.35 | |
| Pro Tools | 15.29 | |
| bonappetitmag | 14.63 | |
| Beats Electronics | 11.06 | |
| SoundCloud | 9.19 | |
| Spotify Music | 8.68 | |
| Coors | 8.17 | |
| Pioneer | 7.96 | |
| Bonneville | 7.32 | |
| Diablo | 7.30 | |
| Atmos | 6.96 | |
| Kodak | 6.94 | |
| Sega | 6.84 | |
| DeLorean Motor Company | 6.57 | |
| Pacific Northwest Wonderland | 5.79 | |
| Urban Outfitters | 5.75 | |
| Nickelodeon | 5.64 | |
| MTV | 5.50 | |
| Pilsner Urquell | 5.41 | |
| Margaritaville | 5.22 | |
| NBC | 5.12 | |
| Mortal Kombat | 5.04 | |
| Paramount Pictures | 4.92 | |
| Fujifilm | 4.90 | |
| Warner Bros | 4.78 | |
| Hurley | 4.73 | |
| Panasonic | 4.55 | |
| Polaroid | 4.40 | |
| Lollapalooza | 4.32 | |
| Fallout | 4.28 | |
| Cadillac | 3.98 | |
| Coachella | 3.96 | |
| Philips | 3.93 | |
| Nintendo | 3.81 | |
| Leica | 3.71 | |
| Oculus | 3.70 | |
| Snoopy And The Peanuts Gang | 3.50 | |
| Columbia Pictures | 3.34 | |
| Airbnb | 3.13 | |
| Monster Beverage | 3.01 | |
| Paypal | 2.97 |
Official Profiles
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LoginArtist: Richard Houghten
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-01-27 04:00 UTC | Richard Houghten | Supersonic Records | Paris, France | |
| 2026-01-29 04:00 UTC | Richard Houghten | Supersonic Records | Paris, France | |
| 2026-01-29 04:00 UTC | Richard Houghten | Supersonic | Paris, France | |
| 2026-02-01 04:00 UTC | Richard Houghten | Neue Zukunft | Berlin, Germany | |
| 2026-02-02 04:00 UTC | Richard Houghten | Betty | Hamburg, Germany | |
| 2026-02-04 03:00 UTC | Richard Houghten | The Lower Third | London, United Kingdom | |
| 2026-02-05 03:30 UTC | Richard Houghten | YES Manchester | Manchester, United Kingdom | |
| 2026-02-05 03:30 UTC | Richard Houghten | YES Basement | Manchester, United Kingdom |
