Richard Hawley

Richard Hawley — pop artist from GB.

Richard Hawley, the English songwriter, guitarist, and producer, is known for his elegant and timeless solo work that spans genres from indie rock to romantic…

Influence: 57.30% Fanbase: 40.21% Trending: 65.85% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Royal Mail • 40.10% • Very Strong

As of 2025-09-09

75,283

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:04:49 UTC

Genres

popchamber popsheffield indieindie poppoprockrockblues rockalternativealternativeelectronicelectronicsolo waveeuropeanbritpopfolk & traditionalbritish singer-songwritersinger-songwriter

Biography

Richard Hawley, the English songwriter, guitarist, and producer, is known for his elegant and timeless solo work that spans genres from indie rock to romantic pop. Hailing from Sheffield, England, he has released award-winning albums like Cole's Corner and collaborated with artists such as Arctic Monkeys and Paul Weller. Hawley's music draws inspiration from his Sheffield roots, evident in albums like Further and In This City They Call You Love, showcasing his diverse musical influences and poignant lyricism.

Raised in Sheffield and influenced by artists like Roy Orbison and Elvis Presley, Richard Hawley honed his guitar skills from an early age and gained recognition as a talented guitarist in the '90s. He has released several albums, including Coles Corner and Truelove's Gutter, and worked with acclaimed artists such as Jarvis Cocker and Nancy Sinatra. Hawley's music has evolved over the years, with his latest releases like Further exploring psychedelic rock and indie pop styles. His contributions to film scores and musical adaptations, like Standing at the Sky's Edge, have earned critical acclaim and accolades in the music industry.

Top Brand Affinities

Report Date: 2025-09-09

Richard Hawley engages 25-34 & 35-44 audiences with repeatable results in UNITED KINGDOM, UNITED STATES, SPAIN. The fan base skews heavily male (71%), giving a straightforward map for media and merchandising. Velocity is clearest on Youtube (16,675 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Royal Mail, MOOG, Fred Perry, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Richard Hawley score 1.69% — Moderate bucket.

Brand: Royal MailBrand: MOOGBrand: Fred Perry

Followers:75,283

Engagements:1,272

Rate:1.7%

Posts:870

Avg Likes:1,258

Avg Comments:33

Avg Views:16,675

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 75,283 · Engagements 1,272 · Rate 1.7% Posts 870 · Views 16,675 · Avg Likes 1,258 · Avg Comments 33 · Avg Views 16,675	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 32% 35-44: 22% 18-24: 22% 45-64: 21%	Largest: 25-34 (32%); next: 35-44 (22%)
Gender Split	Female: 29% Male: 71% Non-binary/Other: 0%	Skews male (71%)
Top Countries	UNITED KINGDOM (24%) UNITED STATES (11%) SPAIN (5%) FRANCE (5%) BRAZIL (5%)	Top regions: UNITED KINGDOM (24%), UNITED STATES (11%), SPAIN (5%)
Platform Engagement	Instagram: 1,026 avg likes/post · Youtube: 16,675 avg views/post	Best reach: Youtube 16,675 avg views; best engagement: Instagram 1,026 avg likes

Top Brand Affinities

Royal Mail

Score: 40.10

MOOG

Score: 27.76

Fred Perry

Score: 24.75

Tate Modern

Score: 22.89

ITV

Score: 21.12

Mixcloud

Score: 20.61

Waitrose

Score: 20.38

Morrisons

Score: 17.46

Eurostar

Score: 14.32

Marks & Spencer

Score: 13.66

Sainsbury's

Score: 11.27

Vauxhall

Score: 11.06

Brand	Category	Score
Royal Mail		40.10
MOOG		27.76
Fred Perry		24.75
Tate Modern		22.89
ITV		21.12
Mixcloud		20.61
Waitrose		20.38
Morrisons		17.46
Eurostar		14.32
Marks & Spencer		13.66
Sainsbury's		11.27
Vauxhall		11.06
Barbour		10.66
Paul Smith		10.11
BBC		9.10
Selfridges		9.01
Guinness		8.68
Vivienne Westwood		8.38
Pro Tools		8.04
Amazon Music		7.88
Tesco		7.57
Dr. Martens		7.17
ALDI		6.88
Carlsberg		6.44
Clarks		6.40
Spotify Music		5.71
Cadbury		5.44
Ableton		5.30
Kickstarter		4.87
Warner Bros		4.85
Pilsner Urquell		4.75
Columbia Pictures		4.54
Campari		4.52
Leica		4.27
Olympus		4.20
Dyson		3.81
Lush		3.61
Baileys		3.55
Emporium		3.53
Lego		3.52
Aperol		3.40
Kodak		3.22
Showtime		3.04
Polaroid		2.88
Jaguar		2.87
Harrods		2.87
SoundCloud		2.85
Tinder		2.80
Pixar		2.77
Topshop		2.65