Richard Bona

Richard Bona — pop artist from BG.

Richard Bona, a Grammy-winning musician and internationally acclaimed bass player, composer, and multi-instrumentalist, is renowned for his unique sound and…

Influence: 55.45% Fanbase: 33.07% Trending: 66.64% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Ampeg • 160.62% • Very Strong

As of 2025-09-10

349,761

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 11:06:45 UTC

Genres

popafropopmainstream popjazz & standardsjazz fusionelectronicelectric bassothersworldwide

Biography

Richard Bona, a Grammy-winning musician and internationally acclaimed bass player, composer, and multi-instrumentalist, is renowned for his unique sound and vocal talent that reflect his African roots. His music delves into the traditions, culture, beauty, and challenges of the continent, making him a prominent figure in world, jazz, and Afropop genres. Throughout his career, Bona has collaborated with legendary artists such as Herbie Hancock, Quincy Jones, and Sting, while also dedicating time to teaching jazz improvisation and mentoring young talents worldwide.

In addition to his musical pursuits, Richard Bona is actively involved in promoting better business practices and ethics within the music industry. He continues to push boundaries and experiment with new musical styles, currently focusing on projects blending Afrobeats, Afropop, Latin, and Flamenco influences in Europe, the US, and Latin America, while maintaining a rigorous touring schedule and live performance presence.

Top Brand Affinities

Report Date: 2025-09-10

Richard Bona performs best with fans in the 25-34 range, concentrated in FRANCE, UNITED STATES, BRAZIL. Audience composition is heavily male (83%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 11,252 avg views per post, with Youtube providing steady community replies and saves. Brand adjacency trends toward Ampeg, MOOG, Akg, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Richard Bona is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Richard Bona score 0.31% — Low bucket.

Brand: AmpegBrand: MOOGBrand: Akg

Followers:349,761

Engagements:1,067

Rate:0.3%

Posts:2,939

Avg Likes:1,192

Avg Comments:50

Avg Views:11,252

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 349,761 · Engagements 1,067 · Rate 0.3% Posts 2,939 · Views 11,252 · Avg Likes 1,192 · Avg Comments 50 · Avg Views 11,252	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 48% 18-24: 23% 35-44: 18% 45-64: 8%	Largest: 25-34 (48%); next: 18-24 (23%)
Gender Split	Female: 17% Male: 83% Non-binary/Other: 0%	Skews male (83%)
Top Countries	FRANCE (13%) UNITED STATES (12%) BRAZIL (9%) ITALY (4%) CAMEROON (3%)	Top regions: FRANCE (13%), UNITED STATES (12%), BRAZIL (9%)
Platform Engagement	Instagram: 438 avg likes/post · Youtube: 11,252 avg views/post	Best reach: Youtube 11,252 avg views; best engagement: Youtube 754 avg likes

Top Brand Affinities

Ampeg

Score: 160.62

MOOG

Score: 55.73

Akg

Score: 54.19

Pro Tools

Score: 36.79

Ableton

Score: 25.07

Sennheiser

Score: 23.69

Akai

Score: 21.39

Amazon Music

Score: 11.02

musical.ly

Score: 7.10

Yamaha

Score: 7.09

Spotify Music

Score: 7.01

Beats Electronics

Score: 5.82

Brand	Category	Score
Ampeg		160.62
MOOG		55.73
Akg		54.19
Pro Tools		36.79
Ableton		25.07
Sennheiser		23.69
Akai		21.39
Amazon Music		11.02
musical.ly		7.10
Yamaha		7.09
Spotify Music		7.01
Beats Electronics		5.82
Movistar		5.05
Itaipava		3.58
SoundCloud		3.34
NBC		3.23
Lollapalooza		2.79
MTV		2.29
Carrefour		2.05
Cafecito		1.99
Paramount Pictures		1.87
Warner Bros		1.77
Pixar		1.73
Sony		1.63
GoPro		1.55
Fujifilm		1.32
NBA		1.19
Guess		1.18
BBC		1.15
Heineken		1.11
Canon		1.05
Star Wars		1.05
Amazon		1.04
Ray-Ban		1.03
Pandora		1.02
Nintendo		1.02
Tesla Motors		1.01
Levi's		1.00
Apple		1.00
Harley-Davidson		0.93
Adobe		0.92
FIFA		0.88
Guinness		0.86
Pepsi		0.86
Polaroid		0.85
Coca-Cola		0.84
Paypal		0.83
MAC Cosmetics		0.82
H&M		0.82
Volkswagen		0.81