Rich the Kid Brand Affinity ranks highest Spinrilla at 30.28% . Very Strong. Score DMDB 65.55% | Fanbase 64.93%

Rich the Kid — hip-hop & rap artist from US.

Rich the Kid, born Dimitri Roger in New York City, is a prominent figure in Atlanta's trap scene. He began his music career under the moniker "Black Boy the…

Rich the Kid

Recognizable

Country: US | Gender: male | Artist ID: 11e81bce-c228-a30c-9377-a0369fe50396

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Genres

hip-hop & raphip hoppop raprapsouthern hip hoptrapatl hip hopmelodic raphip-hop/rapvapor trapcontemporary hip hopelectronicplugg

Influential: 65.55% Fanbase: 64.93% Trending: 65.87%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Spinrilla • 30.28% • Very Strong

As of 2025-09-09

15,354,826

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 65.55% | Fanbase 64.93% | Trending 65.87% | CAREER STAGE: MAINSTREAM

Biography

Rich the Kid, born Dimitri Roger in New York City, is a prominent figure in Atlanta's trap scene. He began his music career under the moniker "Black Boy the Kid," drawing influence from artists like Nas, Tupac, and T.I. Rich gained recognition through collaborations with Migos and Young Thug, eventually establishing his own label, Rich Forever Music, in 2016. He signed with Interscope Records in 2017 and has since released several successful albums and mixtapes, including The World Is Yours and Boss Man.

In recent years, Rich the Kid has continued to expand his discography with collaborations and solo releases, including the mixtape Trust Fund Babies with Lil Wayne in 2021. His versatile style has garnered attention in the hip-hop community, with notable features on tracks like "Do You Love Me?" with Lil Tjay and "Carnival" with Playboi Carti in 2024. Rich's contributions to the genre reflect his evolution as an artist and his ongoing presence in the music industry.

Report Date: 2025-09-09

Rich the Kid keeps 18-24 & 25-34 audiences engaged throughout UNITED STATES, BRAZIL, MEXICO. The composition is heavily male (74%), which favors creative built around style signals and community validation. Results concentrate on Youtube at 564,690 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with Spinrilla, Palm Angels, True Religion supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Rich the Kid score 4.36% — Very Strong bucket.

Brand: SpinrillaBrand: Palm AngelsBrand: True Religion

Followers:15,354,826

Engagements:668,746

Rate:4.4%

Posts:339

Avg Likes:667,530

Avg Comments:2,424

Avg Views:719,540

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 15,354,826 · Engagements 668,746 · Rate 4.4% Posts 339 · Views 719,540 · Avg Likes 667,530 · Avg Comments 2,424 · Avg Views 719,540	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 57% 25-34: 28% 13-17: 9% 35-44: 5%	Largest: 18-24 (57%); next: 25-34 (28%)
Gender Split	Female: 26% Male: 74% Non-binary/Other: 0%	Skews male (74%)
Top Countries	UNITED STATES (44%) BRAZIL (6%) MEXICO (4%) UNITED KINGDOM (3%) FRANCE (3%)	Top regions: UNITED STATES (44%), BRAZIL (6%), MEXICO (4%)
Platform Engagement	Instagram: 644,152 avg likes/post · Tiktok: 154,850 avg views/post · Youtube: 564,690 avg views/post	Best reach: Youtube 564,690 avg views; best engagement: Instagram 644,152 avg likes

Top Brand Affinities

Spinrilla

Score: 30.28

Palm Angels

Score: 16.08

True Religion

Score: 14.64

Alexander Wang

Score: 13.03

Marni

Score: 11.74

New Era

Score: 10.70

Pro Tools

Score: 10.65

Maison Margiela

Score: 9.15

Lanvin

Score: 8.91

Sneaker News

Score: 8.89

Acne Studios

Score: 8.81

Stone Island

Score: 8.58

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Top Brand Affinities

Brand	Category	Score
Spinrilla		30.28
Palm Angels		16.08
True Religion		14.64
Alexander Wang		13.03
Marni		11.74
New Era		10.70
Pro Tools		10.65
Maison Margiela		9.15
Lanvin		8.91
Sneaker News		8.89
Acne Studios		8.81
Stone Island		8.58
Amazon Music		8.26
Maybach		7.69
SoundCloud		7.53
iHeartRadio Music Awards		7.03
Champion		7.01
Kappa		6.36
Kodak		6.16
Dolce & Gabbana		5.98
Supreme		5.87
Dsquared		5.48
Moncler		5.28
Alexander McQueen		4.88
Ferragamo		4.79
Lacoste		4.73
Nice Kicks		4.47
ESPN		4.14
Beats Electronics		3.98
BALMAIN		3.96
Versace		3.78
Christian Louboutin		3.65
Hennessy		3.62
ASOS		3.57
FashionNova		3.54
TOM FORD		3.49
Balenciaga		3.49
Stüssy		3.46
Sneakerhead		3.45
Gucci		3.42
Los Angeles Lakers		3.32
Cartoon Network		3.30
Bacardi		3.11
Carhartt		3.09
MTV		3.00
NBA		2.87
Louis Vuitton		2.83
Urban Outfitters		2.78
Pull&Bear		2.77
Haima		2.74