Rich Medina
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-10
89,156
Social Media Followers
As of 2025-09-10
00:00:00
Hours Airplay
2025-12-07 11:37:58 UTC
Genres
Biography
Rich Medina reliably reaches 35-44 & 25-34 audiences in UNITED STATES, UNITED KINGDOM, SOUTH AFRICA. The base is heavily male (67%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Instagram (375 avg likes per post); Instagram layers on depth and replies. The audience sits near Mixcloud, OSGEMEOS, Akai, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 89,156 · Engagements 375 · Rate 0.4% Posts 7,329 · Views 0 · Avg Likes 375 · Avg Comments 21 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
35-44: 39% 25-34: 35% 45-64: 16% 18-24: 9% |
Largest: 35-44 (39%); next: 25-34 (35%) |
| Gender Split |
Female: 33% Male: 67% Non-binary/Other: 0% |
Skews male (67%) |
| Top Countries |
UNITED STATES (71%) UNITED KINGDOM (5%) SOUTH AFRICA (3%) CANADA (2%) ITALY (2%) |
Top regions: UNITED STATES (71%), UNITED KINGDOM (5%), SOUTH AFRICA (3%) |
| Platform Engagement | Instagram: 375 avg likes/post | best engagement: Instagram 375 avg likes |
Top Brand Affinities
Mixcloud
OSGEMEOS
Akai
Pioneer
MOOG
Live Nation
Ableton
WNBA
Amazon Music
Pro Tools
Beats Electronics
SoundCloud
| Brand | Category | Score |
|---|---|---|
| Mixcloud | 149.29 | |
| OSGEMEOS | 67.67 | |
| Akai | 49.21 | |
| Pioneer | 47.95 | |
| MOOG | 45.24 | |
| Live Nation | 29.52 | |
| Ableton | 25.62 | |
| WNBA | 19.70 | |
| Amazon Music | 18.41 | |
| Pro Tools | 16.44 | |
| Beats Electronics | 14.44 | |
| SoundCloud | 12.57 | |
| American Airlines | 11.49 | |
| HBO Max | 10.58 | |
| New Era | 9.84 | |
| iHeartRadio Music Awards | 9.08 | |
| Sennheiser | 8.59 | |
| CNN | 8.52 | |
| Atmos | 8.19 | |
| Sneakerhead | 7.91 | |
| ESPN | 7.66 | |
| Hennessy | 7.40 | |
| Spotify Music | 7.26 | |
| Lollapalooza | 7.10 | |
| Foot Locker | 7.09 | |
| Verizon | 6.22 | |
| MTV | 6.01 | |
| NBC | 5.94 | |
| Stüssy | 5.50 | |
| NBA | 5.45 | |
| Los Angeles Lakers | 5.38 | |
| Paramount Pictures | 5.35 | |
| Bacardi | 5.17 | |
| Carhartt | 5.07 | |
| Nice Kicks | 4.81 | |
| Kickstarter | 4.61 | |
| NFL | 4.56 | |
| Coachella | 4.23 | |
| Kickstagram | 4.16 | |
| Nixon | 4.04 | |
| Bethesda Softworks | 4.03 | |
| Polo Ralph Lauren | 4.02 | |
| Cadillac | 4.00 | |
| Warner Bros | 3.93 | |
| Kodak | 3.88 | |
| Oculus | 3.82 | |
| Leica | 3.73 | |
| NORDSTROM | 3.51 | |
| Supreme | 3.45 | |
| Budweiser | 3.42 |
Official Profiles
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Total Streams (2025-09-29)
Total: 14,856
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















