Rich Homie Quan

Rich Homie Quan — hip-hop & rap artist from US.

Dequantes Lamar, also known as Rich Homie Quan, burst onto the hip-hop scene with the summer hit "Type of Way" in 2013. Previously considering a career in…

Influence: 70.96% Fanbase: 63.89% Trending: 74.49% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Spinrilla • 37.18% • Very Strong

As of 2025-08-23

5,818,751

Social Media Followers

As of 2025-08-23

00:00:00

Hours Airplay

2025-10-08 18:43:20 UTC

Genres

hip-hop & raphip hoppop raprapsouthern hip hoptrapatl hip hopgangster raphip-hop/rap

Biography

Dequantes Lamar, also known as Rich Homie Quan, burst onto the hip-hop scene with the summer hit "Type of Way" in 2013. Previously considering a career in baseball, Quan pivoted to music and released his first single, "Stay Down," in 2008. After a setback involving jail time, he joined Loyalty Ova Royalties in Atlanta and later signed with T.I.G. Records, leading to the release of mixtapes like I Go in on Every Song and Still Goin' In. Quan's rise continued with a tour alongside Trinidad James and a spot on Gucci Mane's Trap House 3 album before his breakout track "Type of Way" made waves on the charts.

In 2016, Rich Homie Quan secured a record deal with Motown, culminating in the release of his debut album, Rich in the Spirit, in 2018. The album featured singles like "Change" and "34," following the success of his earlier hits. Quan's journey from a troubled past to mainstream success showcases his resilience and talent as a rising star in the hip-hop industry.

Top Brand Affinities

Report Date: 2025-08-23

Rich Homie Quan stands out with 18-24 & 25-34 audiences across UNITED STATES, BRAZIL, FRANCE. The profile is heavily male (64%), and content lands hardest on Youtube, where posts average 617,119 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Spinrilla, Palm Angels, True Religion, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Rich Homie Quan a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Rich Homie Quan score 0.76% — Low bucket.

Brand: SpinrillaBrand: Palm AngelsBrand: True Religion

Followers:5,818,751

Engagements:44,195

Rate:0.8%

Posts:252

Avg Likes:42,149

Avg Comments:1,820

Avg Views:744,319

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 5,818,751 · Engagements 44,195 · Rate 0.8% Posts 252 · Views 744,319 · Avg Likes 42,149 · Avg Comments 1,820 · Avg Views 744,319	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 52% 25-34: 33% 35-44: 7% 13-17: 7%	Largest: 18-24 (52%); next: 25-34 (33%)
Gender Split	Female: 36% Male: 64% Non-binary/Other: 0%	Skews male (64%)
Top Countries	UNITED STATES (62%) BRAZIL (5%) FRANCE (2%) SOUTH AFRICA (2%) UNITED KINGDOM (2%)	Top regions: UNITED STATES (62%), BRAZIL (5%), FRANCE (2%)
Platform Engagement	Instagram: 20,036 avg likes/post · Tiktok: 127,200 avg views/post · Youtube: 617,119 avg views/post	Best reach: Youtube 617,119 avg views; best engagement: Instagram 20,036 avg likes

Top Brand Affinities

Spinrilla

Score: 37.18

Palm Angels

Score: 26.22

True Religion

Score: 23.18

Hennessey

Score: 14.86

Amazon Music

Score: 12.16

iHeartRadio Music Awards

Score: 10.17

Hennessy

Score: 10.15

Moncler

Score: 8.42

Benihana

Score: 8.11

Maybach

Score: 7.98

Coach

Score: 6.38

Kodak

Score: 6.20

Brand	Category	Score
Spinrilla		37.18
Palm Angels		26.22
True Religion		23.18
Hennessey		14.86
Amazon Music		12.16
iHeartRadio Music Awards		10.17
Hennessy		10.15
Moncler		8.42
Benihana		8.11
Maybach		7.98
Coach		6.38
Kodak		6.20
SoundCloud		5.65
FashionNova		5.54
Kappa		5.31
Champion		5.12
Alexander McQueen		4.92
Ferragamo		4.41
Sneakerhead		4.30
Beats Electronics		4.24
Steve Madden		4.19
Nice Kicks		4.03
Timberland		3.94
Philips		3.84
NBC		3.35
Versace		3.27
Rolls-Royce		3.26
BALMAIN		3.24
ESPN		3.13
Nickelodeon		3.02
MTV		2.99
NFL		2.96
Los Angeles Lakers		2.95
Polo Ralph Lauren		2.78
Carhartt		2.67
NBA		2.64
Gucci		2.63
CBS		2.62
Walmart		2.61
CBS Television Studios		2.55
The North Face		2.40
Sprite		2.30
Christian Louboutin		2.26
Burberry		2.18
Bentley		2.15
Fendi		2.13
Supreme		2.07
Spotify Music		2.06
Cadillac		2.03
Rolex		2.00

Official Profiles

Artist: Rich Homie Quan

Date Range: 2025-10-08 → 2025-10-08

Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Rich Homie Quan today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

Radio airplay data is being collected. Please check back soon.

Total Streams (2025-09-25)

Total: 3,840,409

PLATFORM

TOTAL

[+]

Spotify

2,252,261

58.65%

[+]

Pandora

1,588,148

41.35%

[+]

Anghami

0.00%

[+]

Audiomack

0.00%

[+]

Jiosaavn

0.00%

[+]

Last.fm

0.00%

[+]

Tidal

0.00%

[+]

Yandex

0.00%

[+]

YouTube Artist

0.00%

Radio Spins (2025-08-21)

Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.

Aired At	Song	Station	Location	Duration (s)
2025-08-21 02:59:57	I'm Sayin'	Croydon FM	London, GB	201
2025-08-21 02:48:25	Flex (Ooh, Ooh, Ooh) - EP Version	WZFT	Baltimore, MD, US	174
2025-08-21 02:45:56	No Way	Radio Campus Clermont Ferrand	Clermont-Ferrand, FR	265
2025-08-21 02:42:33	Flex (Ooh, Ooh, Ooh) - EP Version	KIOZ	San Diego, CA, US	172
2025-08-21 02:41:54	Flex (Ooh, Ooh, Ooh) - EP Version	KISO	Omaha, NE, US	170
2025-08-21 02:20:18	Flex (Ooh, Ooh, Ooh) - EP Version	KZZP	Phoenix, AZ, US	174
2025-08-21 02:17:43	Flex (Ooh, Ooh, Ooh) - EP Version	WPWX-FM	Chicago, IL, US	34
2025-08-21 01:56:13	Lifestyle	WBTJ	Richmond, VA, US	257
2025-08-21 01:42:11	Flex (Ooh, Ooh, Ooh) - EP Version	KISO	Omaha, NE, US	172
2025-08-21 01:29:39	Flex (Ooh, Ooh, Ooh) - EP Version	KIOZ	San Diego, CA, US	173