Ricardo Arjona Brand Affinity ranks highest Univision at 25.48% . Very Strong. Score DMDB 72.86% | Fanbase 71.99%

Ricardo Arjona — pop artist from GT.

Ricardo Arjona, the Guatemalan singer/songwriter, is a highly successful Latin artist with over 80 million records sold. Known for his poignant and topical…

Ricardo Arjona

Superstar

Country: GT | Gender: male | Artist ID: 11e81bc2-2a24-517a-b56a-a0369fe50396

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Genres

poplatin poplatin arena poppoprockrock en espanoleuropeancantautorlatinlatin

Influential: 72.86% Fanbase: 71.99% Trending: 73.29%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Univision • 25.48% • Very Strong

As of 2025-09-09

14,462,851

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 72.86% | Fanbase 71.99% | Trending 73.29% | CAREER STAGE: SUPERSTAR

Biography

Ricardo Arjona, the Guatemalan singer/songwriter, is a highly successful Latin artist with over 80 million records sold. Known for his poignant and topical songwriting, Arjona addresses a wide range of subjects in his music, from romance to social issues. His expressive baritone and committed performing style have garnered him a global reputation as an artist first and entertainer second. In 2020, Arjona released "BLANCO Y NEGRO," a project that showcases his creativity and ability to evolve, with two albums: "BLANCO" in May 2020 and "NEGRO" set for release in 2021. The project also explores new ways for audiences to experience his music through audiovisual elements and collaborations with renowned musicians and photographers.

Throughout his career, Arjona has explored various musical directions, constantly reinventing himself while staying true to his roots. His latest project, "BLANCO Y NEGRO," is a significant milestone in his discography, showcasing his artistic expression and breaking patterns in his work. By collaborating with top musicians and photographers, Arjona has created a multifaceted experience for his audience, marking a new chapter in his musical journey.

Report Date: 2025-09-09

Ricardo Arjona is a clear fit for 18-24 & 25-34 audiences with strength across COLOMBIA, UNITED STATES, MEXICO. The audience is male-leaning (52%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (47,115 avg views per post); Instagram builds the community layer. Affinity data highlights Univision, American Airlines, Movistar, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Ricardo Arjona score 0.77% — Low bucket.

Brand: UnivisionBrand: American AirlinesBrand: Movistar

Followers:14,462,851

Engagements:110,879

Rate:0.8%

Posts:688

Avg Likes:110,742

Avg Comments:3,324

Avg Views:47,115

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 14,462,851 · Engagements 110,879 · Rate 0.8% Posts 688 · Views 47,115 · Avg Likes 110,742 · Avg Comments 3,324 · Avg Views 47,115	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 45% 25-34: 36% 35-44: 11% 13-17: 4%	Largest: 18-24 (45%); next: 25-34 (36%)
Gender Split	Female: 48% Male: 52% Non-binary/Other: 0%	Skews male (52%)
Top Countries	COLOMBIA (15%) UNITED STATES (12%) MEXICO (12%) ARGENTINA (10%) ECUADOR (8%)	Top regions: COLOMBIA (15%), UNITED STATES (12%), MEXICO (12%)
Platform Engagement	Instagram: 107,537 avg likes/post · Youtube: 47,115 avg views/post	Best reach: Youtube 47,115 avg views; best engagement: Instagram 107,537 avg likes

Top Brand Affinities

Univision

Score: 25.48

American Airlines

Score: 19.01

Movistar

Score: 17.33

Cafecito

Score: 10.25

Daewoo

Score: 6.85

Suavecito

Score: 5.50

Iberostar Hotels & Resorts

Score: 5.32

VidaSana

Score: 5.23

Colgate

Score: 3.68

Lancôme

Score: 2.10

Pic Collage

Score: 1.88

Bershka

Score: 1.60

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Top Brand Affinities

Brand	Category	Score
Univision		25.48
American Airlines		19.01
Movistar		17.33
Cafecito		10.25
Daewoo		6.85
Suavecito		5.50
Iberostar Hotels & Resorts		5.32
VidaSana		5.23
Colgate		3.68
Lancôme		2.10
Pic Collage		1.88
Bershka		1.60
Bellagio		1.51
shein		1.40
Herbalife		1.38
OREO		1.36
Los Angeles Lakers		1.25
SheInside		1.21
Ferrero		1.18
FashionNova		1.15
Pepsi		1.13
Hyundai		1.10
FIFA		1.09
Maybelline		1.06
Sony		1.06
Pandora		0.99
Spotify Music		0.83
Lamborghini		0.83
Coca-Cola		0.83
Airbnb		0.83
Universal		0.82
Walt Disney		0.81
H&M		0.80
Netflix		0.80
DC Entertainment		0.78
Marvel		0.77
Puma		0.77
GoPro		0.72
Nutella		0.71
Google		0.68
Walmart		0.66
McDonald's		0.66
HBO		0.66
Chevrolet		0.65
PlayStation		0.65
musical.ly		0.64
NBA		0.62
Ford		0.61
Louis Vuitton		0.61
Prada		0.59