Rhys Lewis

Rhys Lewis — pop artist from GB.

He writes and sings songs but dislikes writing about himself in the third person.

Influence: 56.40% Fanbase: 38.75% Trending: 65.22% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

ITV • 19.63% • Very Strong

As of 2025-09-08

165,259

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 16:50:36 UTC

Genres

poppopuk popneo mellowindie cafe popmainstream popfolk & traditionalindie anthem-folk

Biography

He writes and sings songs but dislikes writing about himself in the third person.

Top Brand Affinities

Report Date: 2025-09-08

Rhys Lewis performs best with fans in the 18-24 range, concentrated in UNITED STATES, UNITED KINGDOM, PHILIPPINES. Audience composition is heavily female (63%), which simplifies targeting and creative tone. The most reliable reach comes from Tiktok at 1,044 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward ITV, All Saints, Nasty Gal, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Rhys Lewis is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Rhys Lewis score 0.30% — Low bucket.

Brand: ITVBrand: All SaintsBrand: Nasty Gal

Followers:165,259

Engagements:490

Rate:0.3%

Posts:1,467

Avg Likes:477

Avg Comments:17

Avg Views:1,970

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 165,259 · Engagements 490 · Rate 0.3% Posts 1,467 · Views 1,970 · Avg Likes 477 · Avg Comments 17 · Avg Views 1,970	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 57% 25-34: 28% 13-17: 9% 35-44: 5%	Largest: 18-24 (57%); next: 25-34 (28%)
Gender Split	Female: 63% Male: 37% Non-binary/Other: 0%	Skews female (63%)
Top Countries	UNITED STATES (19%) UNITED KINGDOM (11%) PHILIPPINES (6%) INDIA (6%) BRAZIL (4%)	Top regions: UNITED STATES (19%), UNITED KINGDOM (11%), PHILIPPINES (6%)
Platform Engagement	Instagram: 352 avg likes/post · Tiktok: 1,044 avg views/post · Youtube: 926 avg views/post	Best reach: Tiktok 1,044 avg views; best engagement: Instagram 352 avg likes

Top Brand Affinities

ITV

Score: 19.63

All Saints

Score: 11.74

Nasty Gal

Score: 11.09

Sennheiser

Score: 10.36

MISSGUIDED

Score: 10.12

River Island

Score: 10.08

Marks & Spencer

Score: 9.86

Tate Modern

Score: 9.39

Efteling

Score: 9.30

Amazon Music

Score: 9.00

boohoo

Score: 8.90

ASOS

Score: 8.81

Brand	Category	Score
ITV		19.63
All Saints		11.74
Nasty Gal		11.09
Sennheiser		10.36
MISSGUIDED		10.12
River Island		10.08
Marks & Spencer		9.86
Tate Modern		9.39
Efteling		9.30
Amazon Music		9.00
boohoo		8.90
ASOS		8.81
Pro Tools		7.66
Topshop		6.83
Selfridges		6.28
Ableton		6.04
Dr. Martens		5.96
Free People		5.94
Harrods		5.51
Carlsberg		5.33
Urban Outfitters		5.21
Showtime		5.20
Lollapalooza		5.16
Primark		4.98
Ryanair		4.88
Spotify Music		4.46
Guinness		4.30
Aperol		4.26
Kodak		4.21
Leica		4.10
Lush		3.90
Tesco		3.90
BBC		3.90
Pull&Bear		3.81
NBC		3.81
Polaroid		3.78
Sunnies Studios		3.68
Coachella		3.63
Baileys		3.46
Summit Entertainment		3.24
H&M		3.18
Geocaching		2.83
Gymshark		2.80
Lululemon Athletica		2.79
MTV		2.74
Montblanc		2.42
Martini		2.41
Benefit Cosmetics		2.40
SoundCloud		2.37
Vogue		2.35