Rhye

Rhye — pop artist from DK.

RHYE, led by Michael Milosh, gained initial attention for their sensually sophisticated music videos and distinctive sound. Their acclaimed debut album, Woman,…

Influence: 65.44% Fanbase: 55.38% Trending: 70.46% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 20.30% • Very Strong

As of 2025-09-09

714,150

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 19:56:05 UTC

Genres

popshimmer popindietronicapopr&b, funk & soulindie soulcontemporary r&bsoulelectronicelectronicdowntempo

Biography

RHYE, led by Michael Milosh, gained initial attention for their sensually sophisticated music videos and distinctive sound. Their acclaimed debut album, Woman, released in 2013, combined gifted songwriting and emotive vocals to create a blend of R&B-influenced music that captivated audiences globally. Since then, RHYE has evolved from a studio project to a full-fledged live act, touring extensively to build a dedicated fanbase.

Following the success of Woman, RHYE continued to impress critics with their albums Blood in 2018 and Spirit in 2019, showcasing their reserved yet brilliant soul pop sound. Their latest release, Home, in 2021 has marked a new chapter for the band, exploring the concept of home and receiving widespread acclaim from various music publications and outlets. Standout tracks like “Black Rain” and “Come in Closer” have further solidified RHYE's reputation as a unique and compelling force in contemporary music.

Top Brand Affinities

Report Date: 2025-09-09

Rhye builds repeat engagement among 18-24 & 25-34 audiences throughout UNITED STATES, INDIA, MEXICO. With a female-leaning (53%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (24,181 avg views per post), while Instagram provides social proof in comments and saves. Affinities with MOOG, REVOLVE, Mixcloud point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Rhye score 0.24% — Low bucket.

Brand: MOOGBrand: REVOLVEBrand: Mixcloud

Followers:714,150

Engagements:1,693

Rate:0.2%

Posts:2,081

Avg Likes:1,663

Avg Comments:29

Avg Views:27,010

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 714,150 · Engagements 1,693 · Rate 0.2% Posts 2,081 · Views 27,010 · Avg Likes 1,663 · Avg Comments 29 · Avg Views 27,010	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 48% 25-34: 36% 35-44: 9% 13-17: 5%	Largest: 18-24 (48%); next: 25-34 (36%)
Gender Split	Female: 53% Male: 47% Non-binary/Other: 0%	Skews female (53%)
Top Countries	UNITED STATES (14%) INDIA (8%) MEXICO (7%) BRAZIL (6%) INDONESIA (4%)	Top regions: UNITED STATES (14%), INDIA (8%), MEXICO (7%)
Platform Engagement	Instagram: 983 avg likes/post · Tiktok: 2,829 avg views/post · Youtube: 24,181 avg views/post	Best reach: Youtube 24,181 avg views; best engagement: Instagram 983 avg likes

Top Brand Affinities

MOOG

Score: 20.30

REVOLVE

Score: 12.81

Mixcloud

Score: 11.54

Akai

Score: 11.21

Ableton

Score: 10.74

Pro Tools

Score: 8.59

Madewell

Score: 8.42

Acne Studios

Score: 8.37

Amazon Music

Score: 7.99

JACQUEMUS

Score: 7.06

Coachella

Score: 6.76

Tate Modern

Score: 6.63

Brand	Category	Score
MOOG		20.30
REVOLVE		12.81
Mixcloud		11.54
Akai		11.21
Ableton		10.74
Pro Tools		8.59
Madewell		8.42
Acne Studios		8.37
Amazon Music		7.99
JACQUEMUS		7.06
Coachella		6.76
Tate Modern		6.63
Acroyoga		6.17
Free People		5.67
Pioneer		5.50
Loewe		5.36
Summit Entertainment		5.23
Kodak		4.78
Lollapalooza		4.31
Leica		4.31
Oculus		4.29
Spotify Music		4.08
Fujifilm		3.87
Airbnb		3.80
Paramount Pictures		3.74
Tomorrowland		3.54
Urban Outfitters		3.54
Pantone Inc		3.53
Dr. Martens		3.49
Aperol		3.46
Cafecito		3.31
Polaroid		3.07
SoundCloud		3.06
Carhartt		2.97
Matrix		2.93
Olympus		2.92
NBC		2.88
Tinder		2.73
Vogue		2.68
Showtime		2.65
Lululemon Athletica		2.56
Yves Saint Laurent		2.50
TOM FORD		2.30
MTV		2.29
Pepsi		2.22
Target		2.16
Beats Electronics		2.11
Levi's		2.08
Garnier		2.06
National Geographic		2.06