RHODES
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
22,820
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-08 04:19:56 UTC
Genres
Biography
RHODES is already in the conversation with 25-34 & 18-24 audiences in UNITED KINGDOM, UNITED STATES, GERMANY. The audience is heavily female (68%), so brand cues around fashion, access, and lifestyle earn attention. Instagram produces steady reach (539 avg likes per post); Instagram confirms credibility in-thread. Affinity proximity to Warner Music, MOOG, Tate Modern points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 22,820 · Engagements 539 · Rate 2.4% Posts 60 · Views 0 · Avg Likes 539 · Avg Comments 21 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 45% 18-24: 34% 35-44: 13% 13-17: 4% |
Largest: 25-34 (45%); next: 18-24 (34%) |
| Gender Split |
Female: 68% Male: 32% Non-binary/Other: 0% |
Skews female (68%) |
| Top Countries |
UNITED KINGDOM (25%) UNITED STATES (12%) GERMANY (5%) AUSTRALIA (5%) BRAZIL (4%) |
Top regions: UNITED KINGDOM (25%), UNITED STATES (12%), GERMANY (5%) |
| Platform Engagement | Instagram: 539 avg likes/post | best engagement: Instagram 539 avg likes |
Top Brand Affinities
Warner Music
MOOG
Tate Modern
Accor Hotels
All Saints
Sennheiser
Amazon Music
Selfridges
Ableton
Lollapalooza
Efteling
Pioneer
| Brand | Category | Score |
|---|---|---|
| Warner Music | 26.52 | |
| MOOG | 21.36 | |
| Tate Modern | 14.49 | |
| Accor Hotels | 12.03 | |
| All Saints | 11.11 | |
| Sennheiser | 9.16 | |
| Amazon Music | 8.86 | |
| Selfridges | 8.60 | |
| Ableton | 7.11 | |
| Lollapalooza | 6.50 | |
| Efteling | 6.28 | |
| Pioneer | 6.18 | |
| Maison Margiela | 5.68 | |
| BBC | 5.63 | |
| Dr. Martens | 5.62 | |
| New Line Cinema | 5.40 | |
| KARL LAGERFELD | 5.06 | |
| Loewe | 5.02 | |
| Spotify Music | 4.82 | |
| Guinness | 4.36 | |
| Summit Entertainment | 4.24 | |
| ASOS | 4.17 | |
| Showtime | 4.12 | |
| Polaroid | 3.93 | |
| Tesco | 3.80 | |
| Lush | 3.63 | |
| Topshop | 3.54 | |
| Aperol | 3.54 | |
| Leica | 3.53 | |
| NBC | 3.37 | |
| Urban Outfitters | 3.35 | |
| Pull&Bear | 3.35 | |
| SoundCloud | 3.27 | |
| Kodak | 3.20 | |
| Coachella | 3.15 | |
| BALMAIN | 3.06 | |
| Harrods | 3.05 | |
| Olympus | 3.03 | |
| Sunnies Studios | 3.00 | |
| Burberry | 2.86 | |
| Emporium | 2.75 | |
| Vogue | 2.71 | |
| Fujifilm | 2.67 | |
| HBO | 2.51 | |
| Paramount Pictures | 2.49 | |
| Yves Saint Laurent | 2.46 | |
| Pantone Inc | 2.40 | |
| Tomorrowland | 2.40 | |
| TOM FORD | 2.39 | |
| Airbnb | 2.31 |
Official Profiles
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LoginArtist: RHODES
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-03-13 03:00 UTC | RHODES, Caro Trischler, The Keys, Ulf Kleiner, Gesang | Stadtsaal | Kaufbeuren, Germany |
