Rhiannon Giddens
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
256,228
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 20:54:52 UTC
Genres
Biography
Giddens has released multiple albums and collaborations, including work with Francesco Turrisi and the Silkroad Ensemble. She is also a founding member of Carolina Chocolate Drops and Our Native Daughters, showcasing her role as both artist and curator. In addition to hosting TV shows and podcasts, Giddens will launch her own music festival, Biscuits & Banjos, in 2025 to celebrate Black culture in Durham, NC.
Rhiannon Giddens has momentum with 45-64 & 25-34 audiences—particularly in UNITED STATES, UNITED KINGDOM, CANADA. A heavily male (58%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 1,928 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Kickstarter, Amazon Music, Schwartz's signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 256,228 · Engagements 2,051 · Rate 0.8% Posts 2,248 · Views 1,928 · Avg Likes 2,046 · Avg Comments 33 · Avg Views 1,928 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
45-64: 36% 25-34: 26% 35-44: 21% 18-24: 15% |
Largest: 45-64 (36%); next: 25-34 (26%) |
| Gender Split |
Female: 42% Male: 58% Non-binary/Other: 0% |
Skews male (58%) |
| Top Countries |
UNITED STATES (50%) UNITED KINGDOM (7%) CANADA (5%) FRANCE (4%) BRAZIL (3%) |
Top regions: UNITED STATES (50%), UNITED KINGDOM (7%), CANADA (5%) |
| Platform Engagement | Instagram: 1,873 avg likes/post · Youtube: 1,928 avg views/post | Best reach: Youtube 1,928 avg views; best engagement: Instagram 1,873 avg likes |
Top Brand Affinities
Kickstarter
Amazon Music
Schwartz's
Sanderson
Kroger
Paramount Pictures
Spotify Music
Walgreens
Verizon
Pacific Northwest Wonderland
Bethesda Softworks
NBC
| Brand | Category | Score |
|---|---|---|
| Kickstarter | 9.19 | |
| Amazon Music | 9.02 | |
| Schwartz's | 9.01 | |
| Sanderson | 8.37 | |
| Kroger | 6.36 | |
| Paramount Pictures | 6.00 | |
| Spotify Music | 5.89 | |
| Walgreens | 5.70 | |
| Verizon | 5.50 | |
| Pacific Northwest Wonderland | 4.93 | |
| Bethesda Softworks | 4.89 | |
| NBC | 4.78 | |
| Anthropologie | 4.74 | |
| Margaritaville | 4.59 | |
| Airbnb | 4.46 | |
| Coors | 4.44 | |
| Holden | 4.41 | |
| CNN | 4.27 | |
| Showtime | 4.14 | |
| Pfizer | 4.11 | |
| FedEx | 4.00 | |
| Mulberry | 3.83 | |
| Oculus | 3.80 | |
| Guinness | 3.34 | |
| Heinz | 3.33 | |
| Columbia Pictures | 3.23 | |
| Pixar | 3.19 | |
| Emporium | 3.16 | |
| Busch | 3.02 | |
| ESPN | 3.00 | |
| Costco | 2.91 | |
| Carhartt | 2.91 | |
| Prismacolor | 2.83 | |
| The Olympic Games | 2.65 | |
| Cadillac | 2.52 | |
| Amazon | 2.43 | |
| Activision Blizzard | 2.43 | |
| Skoda | 2.42 | |
| WWE | 2.40 | |
| Paypal | 2.39 | |
| Chipotle Mexican Grill | 2.33 | |
| BBC | 2.27 | |
| Nickelodeon | 2.23 | |
| Target | 2.22 | |
| Tinder | 2.19 | |
| Polaroid | 2.04 | |
| SoundCloud | 2.02 | |
| Dr. Martens | 1.94 | |
| Walmart | 1.92 | |
| Warner Bros | 1.88 |
Official Profiles
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LoginArtist: Rhiannon Giddens
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-02-06 03:30 UTC | Rhiannon Giddens | Wigmore Hall | London, United Kingdom | |
| 2026-03-11 02:00 UTC | Rhiannon Giddens, The Silkroad Ensemble | Bowling Green State University | Bowling Green, United States | |
| 2026-03-13 02:30 UTC | Rhiannon Giddens, The Silkroad Ensemble | Indiana University Auditorium | Bloomington, United States | |
| 2026-03-15 07:00 UTC | Rhiannon Giddens, The Silkroad Ensemble | Harris Theater | Chicago, United States | |
| 2026-03-19 07:00 UTC | Rhiannon Giddens, The Silkroad Ensemble | Zellerbach Auditorium | Berkeley, United States | |
| 2026-03-20 02:30 UTC | Rhiannon Giddens | Zellerbach Hall | Berkeley, United States | |
| 2026-03-20 07:00 UTC | Rhiannon Giddens, The Silkroad Ensemble | Zellerbach Auditorium | Berkeley, United States | |
| 2026-03-22 07:00 UTC | Rhiannon Giddens, The Silkroad Ensemble | George Mason University | Fairfax, United States | |
| 2026-03-23 02:00 UTC | Rhiannon Giddens, The Silkroad Ensemble | EagleBank Arena | Fairfax, United States | — |
| 2026-03-26 07:00 UTC | Rhiannon Giddens, The Silkroad Ensemble | Kodak Center | City of Rochester, United States | |
| 2026-03-27 02:30 UTC | Rhiannon Giddens | Kodak Hall at Eastman Theatre | City of Rochester, United States | |
| 2026-03-28 03:00 UTC | Rhiannon Giddens, The Silkroad Ensemble | Tilles Center | Village of Brookville, United States | |
| 2026-03-29 02:30 UTC | Rhiannon Giddens, The Silkroad Ensemble | McCarter Theatre Center | Princeton, United States |
