Rhea Raj
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
664,550
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 12:08:29 UTC
Genres
Biography
Rhea Raj resonates with 18-24 & 25-34 audiences and sustains presence in UNITED STATES, INDIA, BRAZIL. The demographic is heavily female (63%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Tiktok, averaging 21,200 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with GENTLE MONSTER, Monster High, Ableton maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 664,550 · Engagements 9,698 · Rate 1.5% Posts 3,963 · Views 26,320 · Avg Likes 9,537 · Avg Comments 252 · Avg Views 26,320 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 59% 25-34: 26% 13-17: 8% 35-44: 5% |
Largest: 18-24 (59%); next: 25-34 (26%) |
| Gender Split |
Female: 63% Male: 37% Non-binary/Other: 0% |
Skews female (63%) |
| Top Countries |
UNITED STATES (30%) INDIA (11%) BRAZIL (8%) UNITED KINGDOM (6%) SOUTH AFRICA (4%) |
Top regions: UNITED STATES (30%), INDIA (11%), BRAZIL (8%) |
| Platform Engagement | Instagram: 7,536 avg likes/post · Tiktok: 21,200 avg views/post · Youtube: 5,120 avg views/post | Best reach: Tiktok 21,200 avg views; best engagement: Instagram 7,536 avg likes |
Top Brand Affinities
GENTLE MONSTER
Monster High
Ableton
Barbie
Depop
Amazon Music
Nasty Gal
Mixcloud
Jean Paul Gaultier
REVOLVE
Pioneer
Hot Topic
| Brand | Category | Score |
|---|---|---|
| GENTLE MONSTER | 18.49 | |
| Monster High | 18.42 | |
| Ableton | 14.28 | |
| Barbie | 13.80 | |
| Depop | 13.66 | |
| Amazon Music | 13.48 | |
| Nasty Gal | 13.40 | |
| Mixcloud | 12.26 | |
| Jean Paul Gaultier | 11.83 | |
| REVOLVE | 10.98 | |
| Pioneer | 9.88 | |
| Hot Topic | 9.77 | |
| boohoo | 8.95 | |
| Pro Tools | 8.73 | |
| iHeartRadio Music Awards | 8.69 | |
| Vivienne Westwood | 8.59 | |
| Glossier | 8.17 | |
| SoundCloud | 7.24 | |
| ULTA Beauty | 7.24 | |
| Coach | 7.06 | |
| Tomorrowland | 6.87 | |
| NBC | 6.87 | |
| Spotify Music | 6.18 | |
| MATTEL | 6.12 | |
| Steve Madden | 5.86 | |
| Urban Outfitters | 5.58 | |
| NARS Cosmetics | 5.42 | |
| Champion | 5.37 | |
| Beats Electronics | 5.32 | |
| Free People | 5.05 | |
| UGG | 4.95 | |
| Coachella | 4.92 | |
| MTV | 4.66 | |
| Kylie Cosmetics | 4.48 | |
| NORDSTROM | 4.41 | |
| Cartoon Network | 4.15 | |
| Marc Jacobs | 3.60 | |
| FashionNova | 3.45 | |
| Forever 21 | 3.24 | |
| Lollapalooza | 3.21 | |
| Moschino | 3.21 | |
| shein | 3.17 | |
| Sunnies Studios | 3.08 | |
| ESPN | 3.04 | |
| ASOS | 3.04 | |
| BALMAIN | 3.03 | |
| Sprite | 2.98 | |
| H&M | 2.85 | |
| Lululemon Athletica | 2.81 | |
| SheInside | 2.70 |
Official Profiles
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LoginArtist: Rhea Raj
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-08 03:00 UTC | Rhea Raj | Pearl Street Warehouse | Washington, United States | |
| 2025-12-10 03:00 UTC | Rhea Raj | Roxy Theatre | West Hollywood, United States | |
| 2025-12-10 03:00 UTC | Rhea Raj | The Roxy Theatre | Los Angeles, United States |
