Rey Ruiz Brand Affinity ranks highest Univision at 41.87% . Very Strong. Score DMDB 59.80% | Fanbase 43.99%

Rey Ruiz — pop artist from CU.

Rey Ruiz, born in Havana, Cuba, is a prominent figure in the international salsa genre. With a musical background from a young age, he began performing on TV…

Rey Ruiz

Recognizable

Country: CU | Gender: male | Artist ID: 11e81bc8-ed23-c182-b91d-a0369fe50396

Find Artist

Genres

poppoplatinlatintropicalsalsa

Influential: 59.80% Fanbase: 43.99% Trending: 67.70%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Univision • 41.87% • Very Strong

As of 2025-09-09

892,977

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 59.80% | Fanbase 43.99% | Trending 67.70% | CAREER STAGE: MAINSTREAM

Biography

Rey Ruiz, born in Havana, Cuba, is a prominent figure in the international salsa genre. With a musical background from a young age, he began performing on TV shows in Cuba at the age of 6. After studying music at the National School of Arts in Havana and performing at Tropicana, he moved to Miami in 1991 and signed with Sony Music. His self-titled debut album in 1992 marked the beginning of a successful career, earning him accolades such as Billboard Awards, Premio Lo Nuestro, and Latin Grammy nominations, along with Gold, Platinum, and Multi-Platinum certifications for hits like "Mi Media Mitad" and "No Me Acostumbro."

In 2021, Rey Ruiz released "Navidad Sin Ti," a nostalgic Christmas track that showcases his signature romantic style. Celebrating his 30-year artistic journey in 2023, he launched his album "Insuperable" and embarked on the "30 Años Contigo" tour, highlighting his enduring influence in the music industry.

Report Date: 2025-09-09

Rey Ruiz connects with 25-34 & 18-24 audiences and shows durable traction across COLOMBIA, UNITED STATES, VENEZUELA. With a heavily male (62%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 46,885 avg views per post; Instagram adds dependable engagement depth. Overlap with Univision, Movistar, American Airlines highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Rey Ruiz moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Rey Ruiz score 0.80% — Low bucket.

Brand: UnivisionBrand: MovistarBrand: American Airlines

Followers:892,977

Engagements:7,144

Rate:0.8%

Posts:1,948

Avg Likes:7,055

Avg Comments:222

Avg Views:46,885

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 892,977 · Engagements 7,144 · Rate 0.8% Posts 1,948 · Views 46,885 · Avg Likes 7,055 · Avg Comments 222 · Avg Views 46,885	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 40% 18-24: 37% 35-44: 14% 45-64: 6%	Largest: 25-34 (40%); next: 18-24 (37%)
Gender Split	Female: 38% Male: 62% Non-binary/Other: 0%	Skews male (62%)
Top Countries	COLOMBIA (27%) UNITED STATES (12%) VENEZUELA (12%) DOMINICAN REPUBLIC (8%) ECUADOR (8%)	Top regions: COLOMBIA (27%), UNITED STATES (12%), VENEZUELA (12%)
Platform Engagement	Instagram: 6,272 avg likes/post · Youtube: 46,885 avg views/post	Best reach: Youtube 46,885 avg views; best engagement: Instagram 6,272 avg likes

Top Brand Affinities

Univision

Score: 41.87

Movistar

Score: 15.74

American Airlines

Score: 10.94

Amazon Music

Score: 8.83

LATAM

Score: 7.19

Cafecito

Score: 6.76

VidaSana

Score: 6.36

Suavecito

Score: 5.57

Amway

Score: 4.26

MasterCard Incorporated

Score: 4.14

iHeartRadio Music Awards

Score: 4.06

ESPN

Score: 3.63

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Top Brand Affinities

Brand	Category	Score
Univision		41.87
Movistar		15.74
American Airlines		10.94
Amazon Music		8.83
LATAM		7.19
Cafecito		6.76
VidaSana		6.36
Suavecito		5.57
Amway		4.26
MasterCard Incorporated		4.14
iHeartRadio Music Awards		4.06
ESPN		3.63
Smirnoff		3.53
Spotify Music		2.87
NBC		2.85
musical.ly		2.50
Nickelodeon		2.42
Heineken		2.26
Busch		2.09
FIFA		1.92
Transformers		1.72
Pepsi		1.65
Herbalife		1.54
NBA		1.50
Sony		1.49
Versace		1.47
Pandora		1.46
Lamborghini		1.40
Guinness		1.33
SoundCloud		1.32
Yamaha		1.29
Los Angeles Lakers		1.26
Mitsubishi Motors		1.25
Universal		1.24
Mazda		1.23
Toyota		1.15
Pixar		1.15
Reebok		1.12
Netflix		1.08
Beats Electronics		1.05
Tesla Motors		1.03
Guess		0.99
Marvel		0.99
Suzuki		0.98
Hyundai		0.98
SWAROVSKI		0.96
Honda		0.95
Paypal		0.89
National Geographic		0.86
Chevrolet		0.85