Rexxie

Rexxie — pop artist from NG.

Nigerian Afrobeats producer Rexxie, known for collaborating with artists like Burna Boy, Zlatan Ibile, and Naira Marley, began his music career at 16 by honing…

Influence: 63.55% Fanbase: 60.70% Trending: 64.97% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Airtel • 18.00% • Very Strong

As of 2025-09-09

1,738,957

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:05:02 UTC

Genres

popafropopnigerian popothersworldwide

Biography

Nigerian Afrobeats producer Rexxie, known for collaborating with artists like Burna Boy, Zlatan Ibile, and Naira Marley, began his music career at 16 by honing his production and composition skills playing piano at his local church. He quickly gained recognition for his beats and worked with artists such as Zlatan, Naira Marley, and Teni, eventually launching his own label HitxLab and releasing his solo track "FotiFoyin" featuring Teni, Naira Marley, and Zlatan. In 2021, Rexxie was awarded a Grammy for his work on Burna Boy's album "Twice As Tall."

Rexxie's success in the industry has been fueled by his collaborations with top artists in the Afrobeats scene, showcasing his talent for creating infectious beats and melodies. His Grammy win in 2021 solidified his status as a sought-after producer and artist, highlighting his contributions to the global recognition of Nigerian music.

Top Brand Affinities

Report Date: 2025-09-09

Rexxie indexes high with fans in the 18-24 range in NIGERIA, UNITED STATES, FRANCE. The skew is heavily male (77%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 17,971 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Airtel, CNN, Amazon Music, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Rexxie when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Rexxie score 0.63% — Low bucket.

Brand: AirtelBrand: CNNBrand: Amazon Music

Followers:1,738,957

Engagements:11,023

Rate:0.6%

Posts:1,184

Avg Likes:10,922

Avg Comments:243

Avg Views:25,662

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,738,957 · Engagements 11,023 · Rate 0.6% Posts 1,184 · Views 25,662 · Avg Likes 10,922 · Avg Comments 243 · Avg Views 25,662	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 45% 25-34: 45% 13-17: 5% 35-44: 4%	Largest: 18-24 (45%); next: 25-34 (45%)
Gender Split	Female: 23% Male: 77% Non-binary/Other: 0%	Skews male (77%)
Top Countries	NIGERIA (25%) UNITED STATES (17%) FRANCE (12%) UNITED KINGDOM (5%) ITALY (5%)	Top regions: NIGERIA (25%), UNITED STATES (17%), FRANCE (12%)
Platform Engagement	Instagram: 9,693 avg likes/post · Tiktok: 7,691 avg views/post · Youtube: 17,971 avg views/post	Best reach: Youtube 17,971 avg views; best engagement: Instagram 9,693 avg likes

Top Brand Affinities

Airtel

Score: 18.00

CNN

Score: 17.01

Amazon Music

Score: 15.76

Palm Angels

Score: 13.21

Hennessy

Score: 12.91

A.P.C.

Score: 9.83

Pioneer

Score: 8.54

MTV

Score: 7.29

Monster Beverage

Score: 6.04

Comedy Central

Score: 5.90

T.G.I. Friday's

Score: 5.70

FOREX

Score: 5.17

Brand	Category	Score
Airtel		18.00
CNN		17.01
Amazon Music		15.76
Palm Angels		13.21
Hennessy		12.91
A.P.C.		9.83
Pioneer		8.54
MTV		7.29
Monster Beverage		6.04
Comedy Central		5.90
T.G.I. Friday's		5.70
FOREX		5.17
BBC		4.82
FashionNova		4.81
Beats Electronics		4.71
SoundCloud		4.18
Pepsi		3.85
Balenciaga		3.74
Fendi		3.74
Gucci		3.47
musical.ly		3.43
Kodak		2.99
Timberland		2.87
Versace		2.85
GIVENCHY		2.28
Rolex		2.15
Lexus		2.10
Dolce & Gabbana		2.09
Christian Louboutin		2.02
Fenty beauty		1.99
Spotify Music		1.97
Bershka		1.81
Bugatti		1.81
Bentley		1.77
Louis Vuitton		1.75
Budweiser		1.72
Lacoste		1.67
H&M		1.66
Burberry		1.65
FIFA		1.61
Vogue		1.43
NBA		1.41
Christian Dior		1.36
Paypal		1.33
Coca-Cola		1.32
Guess		1.32
Mercedes-Benz		1.23
Prada		1.21
Lamborghini		1.19
shein		1.17