Rexx Life Raj

Rexx Life Raj — r&b, funk & soul artist from US.

California rapper Rexx Life Raj, born Faraji Wright, combines accessible and introspective rhymes that delve into daily life with honesty and depth. Growing up…

Influence: 58.72% Fanbase: 36.20% Trending: 69.98% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

WNBA • 17.93% • Very Strong

As of 2025-09-10

254,991

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 20:28:27 UTC

Genres

r&b, funk & soulalternative r&btrap soulhip-hop & rapcali raphip-hop/rapunderground hip hopcontemporary hip hophip hop

Biography

California rapper Rexx Life Raj, born Faraji Wright, combines accessible and introspective rhymes that delve into daily life with honesty and depth. Growing up in Berkeley, he honed his passion for music through church and his mother, while instilled with a strong work ethic and black pride by his father. Despite excelling in athletics and academics, Raj chose a career in music after college, releasing EPs like Hidden Clouds and collaborating with artists such as Iamsu! and Nef the Pharaoh.

In 2016, Raj dropped his debut full-length album, Father Figure, produced by Ian McKee, featuring singles like "Shit n' Floss" and "Handheld GPS." He continued to release singles and projects like Father Figure 2: Flourish, Emoji Goats with YMTK, and California Poppy with guest appearances from artists like Russ and E-40. His 2019 En Route EP showcased his versatility with tracks like "Rich" featuring ALLBLACK, solidifying Rexx Life Raj as a dynamic voice in the rap scene.

Top Brand Affinities

Report Date: 2025-09-10

Rexx Life Raj draws 18-24 & 25-34 audiences and holds attention in UNITED STATES, SOUTH AFRICA, BRAZIL. The skew is heavily male (73%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Youtube at 4,129 avg views per post, with Instagram sustaining the conversation. Audience adjacency to WNBA, Amazon Music, True Religion makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Rexx Life Raj score 0.91% — Low bucket.

Brand: WNBABrand: Amazon MusicBrand: True Religion

Followers:254,991

Engagements:2,372

Rate:0.9%

Posts:763

Avg Likes:2,298

Avg Comments:109

Avg Views:6,169

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 254,991 · Engagements 2,372 · Rate 0.9% Posts 763 · Views 6,169 · Avg Likes 2,298 · Avg Comments 109 · Avg Views 6,169	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 47% 25-34: 40% 35-44: 7% 13-17: 5%	Largest: 18-24 (47%); next: 25-34 (40%)
Gender Split	Female: 27% Male: 73% Non-binary/Other: 0%	Skews male (73%)
Top Countries	UNITED STATES (67%) SOUTH AFRICA (4%) BRAZIL (4%) UNITED KINGDOM (3%) CANADA (3%)	Top regions: UNITED STATES (67%), SOUTH AFRICA (4%), BRAZIL (4%)
Platform Engagement	Instagram: 1,849 avg likes/post · Youtube: 4,129 avg views/post	Best reach: Youtube 4,129 avg views; best engagement: Instagram 1,849 avg likes

Top Brand Affinities

WNBA

Score: 17.93

Amazon Music

Score: 16.56

True Religion

Score: 15.33

Pro Tools

Score: 15.21

SoundCloud

Score: 13.50

Akai

Score: 12.59

Ableton

Score: 12.22

New Era

Score: 11.53

Hennessy

Score: 10.25

Benihana

Score: 9.19

Beats Electronics

Score: 9.15

ESPN

Score: 9.08

Brand	Category	Score
WNBA		17.93
Amazon Music		16.56
True Religion		15.33
Pro Tools		15.21
SoundCloud		13.50
Akai		12.59
Ableton		12.22
New Era		11.53
Hennessy		10.25
Benihana		9.19
Beats Electronics		9.15
ESPN		9.08
iHeartRadio Music Awards		7.69
Sneaker News		6.99
Champion		6.77
Spotify Music		6.50
Andis		6.04
Kodak		5.79
Los Angeles Lakers		5.72
Coachella		5.10
NFL		5.02
Barber Shop Connect		4.87
FashionNova		4.62
Sneakerhead		4.62
NBA		4.61
Supreme		4.61
Nice Kicks		4.56
Coors		4.43
MTV		4.31
Kickstagram		4.19
Stüssy		3.77
Verizon		3.49
NBC		3.34
Urban Outfitters		3.22
Carhartt		3.16
Gatorade		3.08
Fenty beauty		3.04
Timberland		2.97
Versace		2.91
New Balance		2.61
Paramount Pictures		2.61
Cadillac		2.50
Vans		2.47
Nike		2.44
A Game of Tones		2.41
Puma		2.41
Polo Ralph Lauren		2.34
The North Face		2.32
WWE		2.28
Lululemon Athletica		2.26