Rex Orange County Brand Affinity ranks highest Brandy Melville at 17.02% . Very Strong. Score DMDB 62.21% | Fanbase 70.33%

Rex Orange County — pop artist from GB.

Alex O'Connor, known professionally as Rex Orange County, is a singer/songwriter recognized for his eclectic blend of jazz, hip-hop, and soul in his bedroom…

Rex Orange County

Recognizable

Country: GB | Gender: male | Artist ID: 11e81bd0-73fe-bc50-b62f-a0369fe50396

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Genres

poppopbedroom popindie popalternativealternative

Influential: 62.21% Fanbase: 70.33% Trending: 58.15%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Brandy Melville • 17.02% • Very Strong

As of 2025-09-09

4,320,124

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 62.21% | Fanbase 70.33% | Trending 58.15% | CAREER STAGE: MAINSTREAM

Biography

Alex O'Connor, known professionally as Rex Orange County, is a singer/songwriter recognized for his eclectic blend of jazz, hip-hop, and soul in his bedroom pop music. Born in 1998 in Grayshott, England, he gained early acclaim with his self-produced album bcos u will never b free in 2015. O'Connor's subsequent releases, including Apricot Princess in 2017 and PONY in 2019, showcased his evolving sound and garnered international success.

Growing up with a diverse musical influence ranging from Queen to Green Day, O'Connor honed his skills as a self-taught musician and producer. After gaining attention for his unique style, he collaborated with artists like Tyler, The Creator and earned accolades such as a top placement in the BBC Sound of 2018 poll. His fourth album, Who Cares?, featuring Tyler, The Creator, reached number one in the U.K. and New Zealand in 2022. O'Connor's introspective 2024 release, The Alexander Technique, delves into personal struggles with mental health and chronic pain, reflecting a more stripped-back approach to his music.

Report Date: 2025-09-09

Rex Orange County draws 18-24 & 25-34 audiences and holds attention in UNITED STATES, PHILIPPINES, INDONESIA. The skew is female-leaning (53%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Tiktok at 257,550 avg views per post, with Instagram sustaining the conversation. Audience adjacency to Brandy Melville, Arc'teryx, GENTLE MONSTER makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Rex Orange County score 3.53% — Very Strong bucket.

Brand: Brandy MelvilleBrand: Arc'teryxBrand: GENTLE MONSTER

Followers:4,320,124

Engagements:152,682

Rate:3.5%

Posts:830

Avg Likes:145,950

Avg Comments:726

Avg Views:264,766

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 4,320,124 · Engagements 152,682 · Rate 3.5% Posts 830 · Views 264,766 · Avg Likes 145,950 · Avg Comments 726 · Avg Views 264,766	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 64% 25-34: 20% 13-17: 13% 35-44: 3%	Largest: 18-24 (64%); next: 25-34 (20%)
Gender Split	Female: 53% Male: 47% Non-binary/Other: 0%	Skews female (53%)
Top Countries	UNITED STATES (26%) PHILIPPINES (17%) INDONESIA (17%) BRAZIL (7%) UNITED KINGDOM (5%)	Top regions: UNITED STATES (26%), PHILIPPINES (17%), INDONESIA (17%)
Platform Engagement	Instagram: 94,520 avg likes/post · Tiktok: 257,550 avg views/post · Youtube: 7,216 avg views/post	Best reach: Tiktok 257,550 avg views; best engagement: Instagram 94,520 avg likes

Top Brand Affinities

Brandy Melville

Score: 17.02

Arc'teryx

Score: 14.54

GENTLE MONSTER

Score: 13.47

Glossier

Score: 13.14

Marni

Score: 11.48

Stüssy

Score: 9.52

JACQUEMUS

Score: 8.38

Maison Margiela

Score: 7.89

Selfridges

Score: 7.88

Lollapalooza

Score: 7.61

Urban Outfitters

Score: 7.60

Loewe

Score: 7.21

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Top Brand Affinities

Brand	Category	Score
Brandy Melville		17.02
Arc'teryx		14.54
GENTLE MONSTER		13.47
Glossier		13.14
Marni		11.48
Stüssy		9.52
JACQUEMUS		8.38
Maison Margiela		7.89
Selfridges		7.88
Lollapalooza		7.61
Urban Outfitters		7.60
Loewe		7.21
Coachella		5.84
Vivienne Westwood		5.72
UGG		5.24
Free People		4.67
Coach		4.48
ASICS		4.29
Topshop		4.23
Dr. Martens		3.73
Pull&Bear		3.70
OLD NAVY		3.54
Marc Jacobs		3.50
SoundCloud		3.48
Chrysler		3.38
ASOS		3.20
Moschino		3.12
Kodak		3.10
Kylie Cosmetics		3.07
Polaroid		2.83
Spotify Music		2.80
Calvin Klein		2.76
Carhartt		2.63
Dolce & Gabbana		2.51
Fendi		2.41
Sunnies Studios		2.39
Busch		2.39
Lululemon Athletica		2.36
Nickelodeon		2.26
Versace		2.16
Target		2.11
New Balance		2.09
Burberry		2.08
Showtime		2.08
Paramount Pictures		2.07
Tinder		1.98
Hollister Co		1.97
Walmart		1.97
Fujifilm		1.95
Cafecito		1.94