Reuben James

Reuben James — r&b, funk & soul artist from GB.

Reuben, a talented musician from Birmingham, started his career in the mid-noughties jazz scene before making a name for himself in London, performing at…

Influence: 53.03% Fanbase: 27.34% Trending: 65.88% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 44.45% • Very Strong

As of 2025-09-09

118,605

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-08 04:24:05 UTC

Genres

r&b, funk & soulindie soulindie r&br&b/souluk contemporary r&bneo r&b

Biography

Reuben, a talented musician from Birmingham, started his career in the mid-noughties jazz scene before making a name for himself in London, performing at Ronnie Scott’s. With an impressive resume that includes collaborations with artists like Stormzy, Disclosure, and Sam Smith, Reuben is known for his versatile sound that merges classic funk and soul with contemporary pop and R&B influences. His debut EP "Slow Down" in 2020 paved the way for his critically acclaimed albums "Tunnel Vision" in 2022 and "Champagne Kisses" in 2023, collectively amassing over 50 million streams on digital streaming platforms.

Top Brand Affinities

Report Date: 2025-09-09

Reuben James speaks to 18-24 & 25-34 audiences with measurable traction in UNITED STATES, UNITED KINGDOM, BRAZIL. Composition is heavily male (69%), which tightens creative strategy without sacrificing scale. Tiktok is the reach engine (1,490 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near MOOG, Akai, Ableton, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Reuben James score 0.51% — Low bucket.

Brand: MOOGBrand: AkaiBrand: Ableton

Followers:118,605

Engagements:610

Rate:0.5%

Posts:1,568

Avg Likes:590

Avg Comments:27

Avg Views:2,762

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 118,605 · Engagements 610 · Rate 0.5% Posts 1,568 · Views 2,762 · Avg Likes 590 · Avg Comments 27 · Avg Views 2,762	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 39% 25-34: 38% 35-44: 14% 13-17: 5%	Largest: 18-24 (39%); next: 25-34 (38%)
Gender Split	Female: 31% Male: 69% Non-binary/Other: 0%	Skews male (69%)
Top Countries	UNITED STATES (32%) UNITED KINGDOM (16%) BRAZIL (4%) CANADA (4%) FRANCE (4%)	Top regions: UNITED STATES (32%), UNITED KINGDOM (16%), BRAZIL (4%)
Platform Engagement	Instagram: 444 avg likes/post · Tiktok: 1,490 avg views/post · Youtube: 1,272 avg views/post	Best reach: Tiktok 1,490 avg views; best engagement: Instagram 444 avg likes

Top Brand Affinities

MOOG

Score: 44.45

Akai

Score: 32.88

Ableton

Score: 31.05

Ampeg

Score: 23.36

Mixcloud

Score: 23.28

Akg

Score: 23.11

ITV

Score: 22.62

Amazon Music

Score: 18.54

Pro Tools

Score: 18.02

Sennheiser

Score: 13.11

Beats Electronics

Score: 10.06

All Saints

Score: 9.82

Brand	Category	Score
MOOG		44.45
Akai		32.88
Ableton		31.05
Ampeg		23.36
Mixcloud		23.28
Akg		23.11
ITV		22.62
Amazon Music		18.54
Pro Tools		18.02
Sennheiser		13.11
Beats Electronics		10.06
All Saints		9.82
Atmos		9.75
Paul Smith		9.66
Tate Modern		9.65
SoundCloud		8.33
Spotify Music		8.19
Acne Studios		7.56
Pioneer		7.08
Selfridges		6.12
ASOS		5.54
Loewe		4.71
iHeartRadio Music Awards		4.35
BBC		4.22
Leica		4.13
Summit Entertainment		4.09
Dr. Martens		3.71
Kickstarter		3.56
NBC		3.54
Kodak		3.51
Coachella		3.41
MTV		2.93
Stüssy		2.84
Fujifilm		2.75
Guinness		2.73
Carhartt		2.62
TOM FORD		2.59
Yamaha		2.54
Hennessy		2.54
Urban Outfitters		2.47
Topshop		2.44
musical.ly		2.44
Lollapalooza		2.32
Paramount Pictures		2.25
Pixar		2.19
Polo Ralph Lauren		2.10
Aperol		2.05
Sunnies Studios		2.05
Tinder		2.03
Timberland		2.01