Reuben and the Dark
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-10
39,949
Social Media Followers
As of 2025-09-10
00:00:00
Hours Airplay
2025-12-07 11:02:22 UTC
Genres
Biography
Reuben and the Dark reliably reaches 25-34 & 18-24 audiences in UNITED STATES, CANADA, BRAZIL. The base is heavily male (61%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Tiktok (696 avg views per post); Instagram layers on depth and replies. The audience sits near Scotiabank, Value Village, Hudson's Bay, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 39,949 · Engagements 205 · Rate 0.5% Posts 560 · Views 1,191 · Avg Likes 200 · Avg Comments 9 · Avg Views 1,191 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 36% 18-24: 35% 35-44: 15% 45-64: 10% |
Largest: 25-34 (36%); next: 18-24 (35%) |
| Gender Split |
Female: 39% Male: 61% Non-binary/Other: 0% |
Skews male (61%) |
| Top Countries |
UNITED STATES (21%) CANADA (15%) BRAZIL (6%) UNITED KINGDOM (6%) INDIA (5%) |
Top regions: UNITED STATES (21%), CANADA (15%), BRAZIL (6%) |
| Platform Engagement | Instagram: 151 avg likes/post · Tiktok: 696 avg views/post · Youtube: 495 avg views/post | Best reach: Tiktok 696 avg views; best engagement: Instagram 151 avg likes |
Top Brand Affinities
Scotiabank
Value Village
Hudson's Bay
Live Nation
Air Canada
Arc'teryx
Amazon Music
Tim Hortons
NHL
Budweiser
Lululemon Athletica
Free People
| Brand | Category | Score |
|---|---|---|
| Scotiabank | 88.35 | |
| Value Village | 63.15 | |
| Hudson's Bay | 53.52 | |
| Live Nation | 24.07 | |
| Air Canada | 23.75 | |
| Arc'teryx | 14.44 | |
| Amazon Music | 13.66 | |
| Tim Hortons | 12.97 | |
| NHL | 10.89 | |
| Budweiser | 9.52 | |
| Lululemon Athletica | 8.58 | |
| Free People | 6.65 | |
| Pilsner Urquell | 6.36 | |
| Pacific Northwest Wonderland | 6.23 | |
| Showtime | 5.55 | |
| Anthropologie | 5.42 | |
| MamaBear | 5.37 | |
| Spotify Music | 5.17 | |
| Airbnb | 4.56 | |
| Costco | 4.21 | |
| Guinness | 4.13 | |
| Coors | 3.92 | |
| iHeartRadio Music Awards | 3.92 | |
| Kickstarter | 3.72 | |
| Sunnies Studios | 3.68 | |
| The Olympic Games | 3.67 | |
| Geocaching | 3.62 | |
| Polaroid | 3.55 | |
| Coachella | 3.52 | |
| Baileys | 3.36 | |
| Paramount Pictures | 3.09 | |
| Lush | 2.88 | |
| McDonald's | 2.83 | |
| Kodak | 2.83 | |
| CBS | 2.77 | |
| Lollapalooza | 2.66 | |
| Carhartt | 2.63 | |
| The North Face | 2.51 | |
| CBS Television Studios | 2.48 | |
| Urban Outfitters | 2.46 | |
| Aperol | 2.45 | |
| Cartier | 2.42 | |
| Activision Blizzard | 2.37 | |
| Monster Beverage | 2.35 | |
| Tinder | 2.27 | |
| Fujifilm | 2.23 | |
| Pixar | 2.18 | |
| Dr. Martens | 2.15 | |
| SoundCloud | 2.13 | |
| Levi's | 2.01 |
Official Profiles
Login to view Contact
LoginArtist: Reuben and the Dark
The map shows every radio station that aired Reuben and the Dark today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams
No streaming audience data is available for this artist yet.
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-02-14 04:00 UTC | Reuben and the Dark | St. James Hall | Vancouver, Canada | |
| 2026-02-15 04:00 UTC | Reuben and the Dark | Capital Ballroom | Caledon, Canada | |
| 2026-02-22 04:00 UTC | Reuben and the Dark | Winspear Centre | Edmonton, Canada |
