Retoños Del Rio

Retoños Del Rio — american artist from MX.

Retoños del Río, a norteño & sax music group, was founded in 2010 in Rio Grande Zacatecas by members Adiel Aranda (vocalist and bajosexto player), Elmer Aranda…

Influence: 50.04% Fanbase: 24.76% Trending: 62.67% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Ariat • 62.28% • Very Strong

As of 2025-09-09

247,124

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:09:26 UTC

Genres

americantejanoinstrumentalnorteno-sax

Biography

Retoños del Río, a norteño & sax music group, was founded in 2010 in Rio Grande Zacatecas by members Adiel Aranda (vocalist and bajosexto player), Elmer Aranda (drummer), Alvaro Aranda (accordionist), Cecilio Chairez (saxophonist), and Ivan Leyva (bassist). They debuted in their hometown on September 14, 2010, and have since released albums such as "De buena escuela" in 2015, "Se abre el telón" in 2017, "Proyecto seis" with a innovative musical style, and "Fierros Viejos" as a tribute to Montañeses del Álamo. Despite facing economic and health challenges during the 2020 pandemic, they released the album "Andanzas" and were invited by DB STUDIOS in 2021 to record "Norteñas del monte," marking their return to the stage post-pandemic.

Retoños del Río's journey includes touring the United States in 2019 after obtaining American visas. Their music reflects a heritage passed down from parents and grandparents, with a blend of tradition and innovation evident in their discography. "Norteñas del monte" is their latest album, showcasing their resilience and musical evolution. The group's ability to adapt and create during challenging times has solidified their presence in the norteño & sax genre, allowing them to connect with audiences and continue sharing their music on a broader scale.

Top Brand Affinities

Report Date: 2025-09-09

Retoños Del Rio indexes high with fans in the 18-24 range in MEXICO, UNITED STATES, CHILE. The skew is heavily male (66%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 18,996 avg views per post; Tiktok rounds out day-to-day engagement. The brand graph leans toward Ariat, Houston Livestock Show and Rodeo, Ross Dress For Less, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Retoños Del Rio when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Retoños Del Rio score 0.70% — Low bucket.

Brand: AriatBrand: Houston Livestock Show and RodeoBrand: Ross Dress For Less

Followers:247,124

Engagements:1,726

Rate:0.7%

Posts:2,083

Avg Likes:1,619

Avg Comments:24

Avg Views:35,746

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 247,124 · Engagements 1,726 · Rate 0.7% Posts 2,083 · Views 35,746 · Avg Likes 1,619 · Avg Comments 24 · Avg Views 35,746	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 43% 25-34: 36% 35-44: 11% 45-64: 5%	Largest: 18-24 (43%); next: 25-34 (36%)
Gender Split	Female: 34% Male: 66% Non-binary/Other: 0%	Skews male (66%)
Top Countries	MEXICO (28%) UNITED STATES (21%) CHILE (5%) PERU (5%) COLOMBIA (4%)	Top regions: MEXICO (28%), UNITED STATES (21%), CHILE (5%)
Platform Engagement	Instagram: 430 avg likes/post · Tiktok: 16,750 avg views/post · Youtube: 18,996 avg views/post	Best reach: Youtube 18,996 avg views; best engagement: Tiktok 888 avg likes

Top Brand Affinities

Ariat

Score: 62.28

Houston Livestock Show and Rodeo

Score: 36.23

Ross Dress For Less

Score: 35.87

Univision

Score: 30.41

BOXYCHARM

Score: 12.28

Amazon Music

Score: 11.11

GMC

Score: 10.45

American Eagle

Score: 9.75

BH Cosmetics

Score: 9.40

FashionNova

Score: 8.34

shein

Score: 7.03

Milani Cosmetics

Score: 6.16

Brand	Category	Score
Ariat		62.28
Houston Livestock Show and Rodeo		36.23
Ross Dress For Less		35.87
Univision		30.41
BOXYCHARM		12.28
Amazon Music		11.11
GMC		10.45
American Eagle		9.75
BH Cosmetics		9.40
FashionNova		8.34
shein		7.03
Milani Cosmetics		6.16
SheInside		5.67
Anastasia Beverly Hills		4.76
Coors		4.62
Coach		4.32
Benefit Cosmetics		4.21
Forever 21		4.01
Cafecito		3.32
Target		3.26
NARS Cosmetics		3.05
Mitsubishi		2.90
Spotify Music		2.70
Maybelline		2.62
NYX Cosmetics		2.61
Chevrolet		2.49
Kylie Cosmetics		2.37
Tarte Cosmetics		2.34
Fenty beauty		2.21
Urban Decay Cosmetics		2.17
Polo Ralph Lauren		2.11
Huda Beauty		2.09
Los Angeles Lakers		2.03
Walmart		2.02
Sephora		1.82
Bellagio		1.75
Gymshark		1.72
Too Faced Cosmetics		1.70
Hollister Co		1.70
Chrysler		1.65
L'Oréal Paris		1.60
Ford		1.33
Oakley		1.30
MAC Cosmetics		1.30
Dodge		1.21
NFL		1.02
Pandora		1.00
Paypal		0.97
SoundCloud		0.97
Universal		0.97