ReTo Brand Affinity ranks highest Golden Rose at 18.15% . Very Strong. Score DMDB 53.37% | Fanbase 40.38%

ReTo — hip-hop & rap artist from PL.

ReTo emerged onto the music scene with a distinctive and controversial image, characterized by a dark style that sets his work apart. His introspective lyrics…

ReTo

Established

Country: PL | Gender: male | Artist ID: 11e81bc1-836c-3e2e-b66f-a0369fe50396

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Genres

hip-hop & raphip-hop/rappolish hip hoppolish traphip hoptrap

Influential: 53.37% Fanbase: 40.38% Trending: 59.87%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Golden Rose • 18.15% • Very Strong

As of 2025-09-09

682,968

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 53.37% | Fanbase 40.38% | Trending 59.87% | CAREER STAGE: MID_LEVEL

Biography

ReTo emerged onto the music scene with a distinctive and controversial image, characterized by a dark style that sets his work apart. His introspective lyrics offer a unique insight, complemented by his attention to form, creating multi-dimensional tracks. Known for concealing his eyes behind lenses or dark glasses, ReTo broke this signature look with the release of the single "Klej."

One of ReTo's breakthrough tracks, "Bossman," marked a significant milestone in his career, leading to the release of his first official project. As a former member of the renowned group chillwagon, where he served as one of the frontmen, ReTo also collaborated with Borixon on the album "420024." His popular tracks include "UA," "Papierosy" rmx, and "Half Dead" ft. Quebinafide, with hits like "Billy Kid," "BMW," and the album "W samo południe" achieving diamond status. With over a billion streams, ReTo's musical catalog underscores his evolving career trajectory.

ReTo's latest album, "STYXXX," debuted at the top of the sales charts and attained double platinum status. Alongside the album's release, the artist initiated the STYXXX movement, blending artistic endeavors with fashion.

Report Date: 2025-09-09

ReTo connects with 18-24 & 25-34 audiences and shows durable traction across POLAND, GERMANY, UNITED KINGDOM. With a male-leaning (53%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Instagram, where posts average 19,965 avg likes per post; Instagram adds dependable engagement depth. Overlap with Golden Rose, Opel, Fanta highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: ReTo moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist ReTo score 2.92% — Strong bucket.

Brand: Golden RoseBrand: OpelBrand: Fanta

Followers:682,968

Engagements:19,965

Rate:2.9%

Posts:13

Avg Likes:19,965

Avg Comments:52

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 682,968 · Engagements 19,965 · Rate 2.9% Posts 13 · Views 0 · Avg Likes 19,965 · Avg Comments 52 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 63% 25-34: 24% 13-17: 9% 35-44: 3%	Largest: 18-24 (63%); next: 25-34 (24%)
Gender Split	Female: 47% Male: 53% Non-binary/Other: 0%	Skews male (53%)
Top Countries	POLAND (90%) GERMANY (2%) UNITED KINGDOM (1%) UNITED STATES (1%) ITALY (1%)	Top regions: POLAND (90%), GERMANY (2%), UNITED KINGDOM (1%)
Platform Engagement	Instagram: 19,965 avg likes/post	best engagement: Instagram 19,965 avg likes

Top Brand Affinities

Golden Rose

Score: 18.15

Opel

Score: 5.16

Fanta

Score: 5.16

Subaru

Score: 4.74

G-shock

Score: 4.35

Fila

Score: 4.10

Stradivarius

Score: 4.00

Monster Beverage

Score: 3.82

Jack Daniels

Score: 3.59

Bershka

Score: 3.51

Pull&Bear

Score: 3.20

Counter-Strike

Score: 3.08

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Top Brand Affinities

Brand	Category	Score
Golden Rose		18.15
Opel		5.16
Fanta		5.16
Subaru		4.74
G-shock		4.35
Fila		4.10
Stradivarius		4.00
Monster Beverage		3.82
Jack Daniels		3.59
Bershka		3.51
Pull&Bear		3.20
Counter-Strike		3.08
Calvin Klein		3.01
Tommy Hilfiger		2.91
Nike		2.71
Adidas		2.60
Vans		2.52
Puma		2.35
Audi		2.29
Tesco		2.25
Guess		2.18
Polo Ralph Lauren		2.10
Coca-Cola		2.10
Lacoste		2.02
Fiat		1.92
Supreme		1.89
BMW		1.89
New Balance		1.85
Huawei		1.81
Levi's		1.77
Reebok		1.73
Versace		1.72
The North Face		1.72
Armani		1.66
H&M		1.66
FIFA		1.64
Pepsi		1.47
Anastasia Beverly Hills		1.33
shein		1.29
Red Bull		1.29
Converse		1.21
Volkswagen		1.15
McDonald's		1.05
Vogue		1.03
SheInside		1.01
Huda Beauty		1.00
Gucci		1.00
L'Oréal Paris		1.00
Mercedes-Benz		0.90
Grand Theft Auto		0.89