Restless Road

Restless Road — country artist from US.

Restless Road, a country band with three distinct voices, has been hailed as one of the standout acts of the year, garnering praise from People, Taste of…

Influence: 56.53% Fanbase: 37.28% Trending: 66.15% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Ariat • 29.74% • Very Strong

As of 2025-09-10

3,226,518

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 11:06:46 UTC

Genres

countrycountrycontemporary country

Biography

Restless Road, a country band with three distinct voices, has been hailed as one of the standout acts of the year, garnering praise from People, Taste of Country, Billboard, and others. Their harmonies and heartfelt lyrics have amassed over 200 million streams and a social media following of 4 million. Their debut EP and hit singles like “Growing Old With You” have elevated them to new heights of fame, with appearances on shows like ABC’s The Bachelor and features in top music publications.

Described as having “captivating melodies and lyrics” by American Songwriter, Restless Road has captured the attention of major media outlets like Billboard, CMT, EXTRA, and The Today Show. Named as one of Opry’s Next Stage Artists, the trio is poised to become a leading force in the country music scene, continuously creating and performing together as they navigate their musical journey.

Top Brand Affinities

Report Date: 2025-09-10

Restless Road stands out with 18-24 & 25-34 audiences across UNITED STATES, INDIA, PHILIPPINES. The profile is heavily female (61%), and content lands hardest on Youtube, where posts average 3,142 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Ariat, Dancing with the Stars, Barstool Sports, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Restless Road a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Restless Road score 0.13% — Low bucket.

Brand: AriatBrand: Dancing with the StarsBrand: Barstool Sports

Followers:3,226,518

Engagements:1,788

Rate:0.1%

Posts:2,046

Avg Likes:1,680

Avg Comments:56

Avg Views:14,742

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,226,518 · Engagements 1,788 · Rate 0.1% Posts 2,046 · Views 14,742 · Avg Likes 1,680 · Avg Comments 56 · Avg Views 14,742	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 46% 25-34: 32% 35-44: 10% 45-64: 7%	Largest: 18-24 (46%); next: 25-34 (32%)
Gender Split	Female: 61% Male: 39% Non-binary/Other: 0%	Skews female (61%)
Top Countries	UNITED STATES (43%) INDIA (9%) PHILIPPINES (9%) INDONESIA (5%) CANADA (4%)	Top regions: UNITED STATES (43%), INDIA (9%), PHILIPPINES (9%)
Platform Engagement	Instagram: 686 avg likes/post · Youtube: 3,142 avg views/post	Best reach: Youtube 3,142 avg views; best engagement: Instagram 686 avg likes

Top Brand Affinities

Ariat

Score: 29.74

Dancing with the Stars

Score: 21.04

Barstool Sports

Score: 12.97

Influenster

Score: 9.10

Arbonne

Score: 8.99

Houston Livestock Show and Rodeo

Score: 8.25

T.J. Maxx

Score: 7.78

Amazon Music

Score: 7.57

OLD NAVY

Score: 7.54

MamaBear

Score: 7.40

Chick-fil-A

Score: 6.92

Margaritaville

Score: 6.80

Brand	Category	Score
Ariat		29.74
Dancing with the Stars		21.04
Barstool Sports		12.97
Influenster		9.10
Arbonne		8.99
Houston Livestock Show and Rodeo		8.25
T.J. Maxx		7.78
Amazon Music		7.57
OLD NAVY		7.54
MamaBear		7.40
Chick-fil-A		6.92
Margaritaville		6.80
Carhartt		6.24
Free People		6.22
Verizon		6.22
Gillette		6.15
Target		5.66
Busch		5.44
Steve Madden		5.41
Heinz		5.28
Abercrombie & Fitch		5.23
American Eagle		5.13
Bud Light		5.10
Coors		4.81
NHL		4.33
iHeartRadio Music Awards		4.28
Walmart		4.00
Holden		3.97
NORDSTROM		3.88
PetSmart		3.86
Dunkin' Donuts		3.81
Lululemon Athletica		3.79
ESPN		3.78
ABC		3.70
Kate Spade		3.46
Urban Outfitters		3.40
Jeep		3.26
NBC		3.18
Costco		3.11
Lollapalooza		3.09
Babybump		3.04
Sunnies Studios		2.98
Bentley		2.97
Chipotle Mexican Grill		2.72
Hollister Co		2.70
NFL		2.68
The Olympic Games		2.60
Budweiser		2.49
WWE		2.45
Paramount Pictures		2.40