ReoNa

ReoNa — soundtrack, stage & screen artist from JP.

A rising female artist known as a "Despair-type anison singer" has made a name for herself as a unique performer who uses silence as a powerful tool in her…

Influence: 58.89% Fanbase: 43.28% Trending: 66.69% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Gundam • 20.28% • Very Strong

As of 2025-09-09

462,918

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:37:58 UTC

Genres

soundtrack, stage & screenanimeasianj-pixie

Biography

A rising female artist known as a "Despair-type anison singer" has made a name for herself as a unique performer who uses silence as a powerful tool in her performances. Her unconventional approach has garnered attention and resulted in successful concerts at prestigious venues like Nippon Budokan in Japan. Notable for her work on popular anime and game themes, such as the Sword Art Online series, she has also collaborated with artists like Daniel Powter for live shows in Japan.

ReoNa, also known as the singer behind the character of Elsa Kanzaki in the TV anime "Sword Art Online Alternative Gun Gale Online," released her debut mini-album "ELZA" in July 2018. Following this, she made her solo debut with the single "SWEET HURT" as ReoNa, the ending theme of the anime "Happy Sugar Life" in August 2018. Her success culminated in her first solo concert at Nippon Budokan in March 2023, showcasing her delicate yet profound vocal style that resonates with both somber and youthful themes.

Top Brand Affinities

Report Date: 2025-09-09

ReoNa converts attention from 18-24 & 25-34 audiences across JAPAN, TAIWAN, INDONESIA. Audience shape is heavily male (71%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Youtube at 1,010,396 avg views per post, with supportive conversation on Youtube. Shared audience with Gundam, Nier: Automata, Paul Smith underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist ReoNa score 5.53% — Very Strong bucket.

Brand: GundamBrand: Nier: AutomataBrand: Paul Smith

Followers:462,918

Engagements:25,615

Rate:5.5%

Posts:593

Avg Likes:24,811

Avg Comments:812

Avg Views:1,010,396

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 462,918 · Engagements 25,615 · Rate 5.5% Posts 593 · Views 1,010,396 · Avg Likes 24,811 · Avg Comments 812 · Avg Views 1,010,396	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 59% 25-34: 27% 13-17: 9% 35-44: 4%	Largest: 18-24 (59%); next: 25-34 (27%)
Gender Split	Female: 29% Male: 71% Non-binary/Other: 0%	Skews male (71%)
Top Countries	JAPAN (27%) TAIWAN (13%) INDONESIA (12%) UNITED STATES (7%) CHINA (5%)	Top regions: JAPAN (27%), TAIWAN (13%), INDONESIA (12%)
Platform Engagement	Instagram: 4,163 avg likes/post · Youtube: 1,010,396 avg views/post	Best reach: Youtube 1,010,396 avg views; best engagement: Youtube 20,648 avg likes

Top Brand Affinities

Gundam

Score: 20.28

Nier: Automata

Score: 18.17

Paul Smith

Score: 16.45

Persona 5

Score: 14.98

Bandai Namco

Score: 11.69

Vivienne Westwood

Score: 9.77

Square Enix

Score: 7.63

Dota 2

Score: 7.61

Final Fantasy

Score: 6.60

RAZER

Score: 6.54

Capcom

Score: 6.43

Sega

Score: 6.09

Brand	Category	Score
Gundam		20.28
Nier: Automata		18.17
Paul Smith		16.45
Persona 5		14.98
Bandai Namco		11.69
Vivienne Westwood		9.77
Square Enix		7.63
Dota 2		7.61
Final Fantasy		6.60
RAZER		6.54
Capcom		6.43
Sega		6.09
G-shock		5.30
Dr. Martens		4.58
Stüssy		4.53
Pokemon		4.35
League of Legends		4.21
Nvidia		3.81
Olympus		3.71
ASUS		3.35
UNIQLO		3.30
Pokemon Go		3.28
Snoopy And The Peanuts Gang		3.12
Leica		2.96
Sony		2.81
Monster Beverage		2.76
Panasonic		2.65
PlayStation		2.46
ASICS		2.37
Fila		2.37
Mazda		2.29
Subaru		2.21
Ubisoft		2.20
LEGOLAND		2.10
Lexus		2.09
Activision Blizzard		2.06
Nintendo		2.03
Fujifilm		1.98
Costco		1.93
Supreme		1.86
KFC		1.82
The North Face		1.81
Sneakerhead		1.78
Nissan		1.71
New Balance		1.55
Red Bull		1.55
Microsoft		1.53
Reebok		1.50
Vans		1.47
McLaren		1.47

Official Profiles

Artist: ReoNa

Date Range: 2025-12-07 → 2025-12-07

Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC)	Event	Venue	Location	Tickets
2025-12-21 02:00 UTC	ReoNa	サッポロファクトリーホール	Sapporo, Japan	click.linksynergy.com l-tike.com
2025-12-23 02:30 UTC	ReoNa	昭和女子大学　人見記念講堂	Setagaya, Japan	click.linksynergy.com
2025-12-28 03:00 UTC	ReoNa	Theater, Aichi Prefectural Arts Center / 愛知県芸術劇場	Nagoya, Japan	l-tike.com