Rema
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-27
19,769,814
Social Media Followers
As of 2025-09-27
00:00:00
Hours Airplay
2025-11-06 23:23:16 UTC
Genres
Biography
The 23-year-old’s ascent to global recognition has inspired multiple mentions in global publications and platforms, including cover stories in Fader & Dazed, and features in Pitchfork and Rolling Stone which listed “Iron Man” among its best 50 songs of 2019.
Rema continued his global mission in 2020 with the double release of the Rvssian-assisted “Beamer” and “Rainbow”, and chart-topping “Ginger Me” and “Woman”.
With the release of his debut Album, Rave and Roses in 2022, followed by a 14 cities sold out tour of the United States and a collaboration with Selena Gomez on his global hit, Calm Down Remix- Rema became the highest and longest charting Afrobeat artist on the Billboard Hot 100. He has also become the first ever artiste to record a billion Spotify streams on an Afrobeat record. With a Guinness World Record, over 2 Billion Career streams, a VMA Award for Best African Song, and a show at the 02 Arena billed for November, Rema’s music continues its stranglehold on streaming charts, and the singer's push for global stardom is stronger than it's ever been. In October 2023, he released a 5-track EP titled "RAVAGE"
Rema converts attention from 18-24 & 25-34 audiences across UNITED STATES, FRANCE, KENYA. Audience shape is heavily male (65%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Tiktok at 6,350,000 avg views per post, with supportive conversation on Tiktok. Shared audience with Airtel, JACQUEMUS, CNN underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 19,769,814 · Engagements 1,035,262 · Rate 5.2% Posts 392 · Views 6,387,619 · Avg Likes 946,172 · Avg Comments 14,423 · Avg Views 6,387,619 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 47% 25-34: 39% 35-44: 7% 13-17: 5% |
Largest: 18-24 (47%); next: 25-34 (39%) |
| Gender Split |
Female: 35% Male: 65% Non-binary/Other: 0% |
Skews male (65%) |
| Top Countries |
UNITED STATES (17%) FRANCE (8%) KENYA (7%) NIGERIA (7%) BRAZIL (6%) |
Top regions: UNITED STATES (17%), FRANCE (8%), KENYA (7%) |
| Platform Engagement | Instagram: 166,217 avg likes/post · Tiktok: 6,350,000 avg views/post · Youtube: 37,619 avg views/post | Best reach: Tiktok 6,350,000 avg views; best engagement: Tiktok 778,050 avg likes |
Top Brand Affinities
Airtel
JACQUEMUS
CNN
boohoo
MISSGUIDED
FOREX
MTV
ASOS
Vivienne Westwood
Hennessy
FashionNova
Urban Outfitters
| Brand | Category | Score |
|---|---|---|
| Airtel | 16.76 | |
| JACQUEMUS | 10.43 | |
| CNN | 9.70 | |
| boohoo | 7.64 | |
| MISSGUIDED | 7.39 | |
| FOREX | 7.34 | |
| MTV | 7.00 | |
| ASOS | 6.44 | |
| Vivienne Westwood | 6.16 | |
| Hennessy | 5.62 | |
| FashionNova | 5.37 | |
| Urban Outfitters | 4.56 | |
| Versace | 4.52 | |
| Alexander McQueen | 4.37 | |
| Steve Madden | 4.36 | |
| Moncler | 4.01 | |
| Balenciaga | 3.83 | |
| Hublot | 3.65 | |
| Timberland | 3.58 | |
| Fendi | 3.41 | |
| Monster Beverage | 3.19 | |
| Dr. Martens | 3.11 | |
| SoundCloud | 3.04 | |
| Lacoste | 3.00 | |
| Forever 21 | 2.97 | |
| Dolce & Gabbana | 2.94 | |
| Topshop | 2.90 | |
| Beats Electronics | 2.87 | |
| Make Up For Ever | 2.83 | |
| Pepsi | 2.59 | |
| Gucci | 2.54 | |
| BBC | 2.51 | |
| Coachella | 2.47 | |
| GIVENCHY | 2.46 | |
| Paramount Pictures | 2.41 | |
| Moschino | 2.39 | |
| New Balance | 2.28 | |
| Vogue | 2.11 | |
| shein | 2.10 | |
| Sneakerhead | 2.10 | |
| Kodak | 2.08 | |
| H&M | 2.06 | |
| Louis Vuitton | 2.00 | |
| Bershka | 1.83 | |
| Fenty beauty | 1.74 | |
| Lexus | 1.72 | |
| Spotify Music | 1.68 | |
| Rolex | 1.66 | |
| SheInside | 1.65 | |
| ASICS | 1.64 |
Official Profiles
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LoginArtist: Rema
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Top 10 Songs Played Today
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Total Streams (2025-09-27)
Total: 21,772,755
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
|
20,009,098 | 91.90% |
| [+] |
|
1,193,142 | 5.48% |
| [+] |
|
370,147 | 1.70% |
| [+] |
|
200,368 | 0.92% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















