REI AMI
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-26
761,139
Social Media Followers
As of 2025-09-26
00:00:00
Hours Airplay
2025-11-06 23:27:19 UTC
Genres
Biography
REI AMI resonates most with 18-24 & 25-34 audiences and shows durable presence in UNITED STATES, BRAZIL, UNITED KINGDOM. With a female-leaning (54%) skew, campaigns can carry a confident voice and visual identity. Tiktok is the reach spine (84,700 avg views per post); Instagram is where fans co-sign. Affinity adjacency to GENTLE MONSTER, Vivienne Westwood, Ableton makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 761,139 · Engagements 12,372 · Rate 1.6% Posts 630 · Views 91,685 · Avg Likes 11,989 · Avg Comments 175 · Avg Views 91,685 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 61% 25-34: 24% 13-17: 9% 35-44: 4% |
Largest: 18-24 (61%); next: 25-34 (24%) |
| Gender Split |
Female: 54% Male: 46% Non-binary/Other: 0% |
Skews female (54%) |
| Top Countries |
UNITED STATES (30%) BRAZIL (9%) UNITED KINGDOM (4%) CANADA (4%) GERMANY (4%) |
Top regions: UNITED STATES (30%), BRAZIL (9%), UNITED KINGDOM (4%) |
| Platform Engagement | Instagram: 6,964 avg likes/post · Tiktok: 84,700 avg views/post · Youtube: 6,985 avg views/post | Best reach: Tiktok 84,700 avg views; best engagement: Instagram 6,964 avg likes |
Top Brand Affinities
GENTLE MONSTER
Vivienne Westwood
Ableton
Acne Studios
Maison Margiela
Amazon Music
SoundCloud
Coachella
Champion
Hot Topic
Lollapalooza
Spotify Music
| Brand | Category | Score |
|---|---|---|
| GENTLE MONSTER | 14.36 | |
| Vivienne Westwood | 9.76 | |
| Ableton | 9.53 | |
| Acne Studios | 8.48 | |
| Maison Margiela | 8.42 | |
| Amazon Music | 7.31 | |
| SoundCloud | 7.07 | |
| Coachella | 6.53 | |
| Champion | 6.38 | |
| Hot Topic | 5.47 | |
| Lollapalooza | 5.28 | |
| Spotify Music | 4.93 | |
| Coach | 4.78 | |
| Steve Madden | 4.61 | |
| Final Fantasy | 4.53 | |
| BH Cosmetics | 4.06 | |
| American Eagle | 4.06 | |
| Cartoon Network | 3.94 | |
| iHeartRadio Music Awards | 3.93 | |
| Stüssy | 3.69 | |
| Beats Electronics | 3.46 | |
| Kodak | 3.45 | |
| Polaroid | 3.28 | |
| Dr. Martens | 3.23 | |
| Monster Beverage | 3.20 | |
| Urban Outfitters | 3.12 | |
| Nickelodeon | 3.01 | |
| ASOS | 2.85 | |
| Gundam | 2.72 | |
| Balenciaga | 2.59 | |
| Prismacolor | 2.56 | |
| MTV | 2.54 | |
| Chrysler | 2.40 | |
| Too Faced Cosmetics | 2.39 | |
| Fujifilm | 2.37 | |
| Tinder | 2.36 | |
| Carhartt | 2.25 | |
| Paramount Pictures | 2.20 | |
| Supreme | 2.14 | |
| Fenty beauty | 2.04 | |
| Nintendo | 2.01 | |
| League of Legends | 1.95 | |
| A Game of Tones | 1.93 | |
| Chipotle Mexican Grill | 1.87 | |
| Vogue | 1.85 | |
| Bershka | 1.84 | |
| Showtime | 1.82 | |
| shein | 1.77 | |
| Urban Decay Cosmetics | 1.76 | |
| Tarte Cosmetics | 1.75 |
Official Profiles
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LoginArtist: REI AMI
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Top 10 Songs Played Today
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Total Streams (2025-09-26)
Total: 54,036,955
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
|
52,817,393 | 97.74% |
| [+] |
|
745,170 | 1.38% |
| [+] |
|
375,156 | 0.69% |
| [+] |
|
72,278 | 0.13% |
| [+] |
|
26,958 | 0.05% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
| [+] |
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0 | 0.00% |
| [+] |
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0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















