Regina Spektor Brand Affinity ranks highest Anthropologie at 5.75% . Very Strong. Score DMDB 68.46% | Fanbase 66.00%

Regina Spektor — pop artist from RU.

Regina Spektor, born in the Soviet Union, began studying classical piano at the age of six. After her family emigrated to New York City in 1989, she continued…

Regina Spektor

Recognizable

Country: RU | Gender: female | Artist ID: 11e81bca-e224-ccca-a1a0-a0369fe50396

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Genres

popindie poppopmainstream poprockpop rockpiano rockalternativealternativeamericanlilith

Influential: 68.46% Fanbase: 66.00% Trending: 69.69%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Anthropologie • 5.75% • Very Strong

As of 2025-09-09

761,752

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 68.46% | Fanbase 66.00% | Trending 69.69% | CAREER STAGE: MAINSTREAM

Biography

Regina Spektor, born in the Soviet Union, began studying classical piano at the age of six. After her family emigrated to New York City in 1989, she continued her classical training and later studied composition at the Conservatory of Music at SUNY Purchase, graduating with honors. Spektor made her recorded debut in 2001 with the self-released album 11:11, showcasing influences of jazz and blues.

In 2006, Spektor achieved commercial success with her fourth album, Begin to Hope, which included hit singles like "Better," "Samson," and "Fidelity." Her subsequent albums, Far (2009) and What We Saw From the Cheap Seats (2012), both debuted at No. 3 on the Billboard 200 chart. Her latest record, Remember Us To Life, was released in September 2016. Spektor's music has been featured in various TV shows and films, and she has performed at the White House and for numerous philanthropic campaigns supporting organizations such as HIAS, Doctors Without Borders, and Planned Parenthood.

Report Date: 2025-09-09

Regina Spektor has momentum with 18-24 & 25-34 audiences—particularly in UNITED STATES, BRAZIL, UNITED KINGDOM. A heavily female (58%) profile supports collaborations that trade on identity and lifestyle. Tiktok provides the headline exposure at 138,500 avg views per post, and Tiktok keeps engagement compounding. Audience overlap with Anthropologie, Free People, Summit Entertainment signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Regina Spektor score 1.05% — Moderate bucket.

Brand: AnthropologieBrand: Free PeopleBrand: Summit Entertainment

Followers:761,752

Engagements:7,998

Rate:1.0%

Posts:937

Avg Likes:7,281

Avg Comments:447

Avg Views:144,652

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 761,752 · Engagements 7,998 · Rate 1.0% Posts 937 · Views 144,652 · Avg Likes 7,281 · Avg Comments 447 · Avg Views 144,652	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 49% 25-34: 32% 35-44: 9% 13-17: 6%	Largest: 18-24 (49%); next: 25-34 (32%)
Gender Split	Female: 58% Male: 42% Non-binary/Other: 0%	Skews female (58%)
Top Countries	UNITED STATES (26%) BRAZIL (11%) UNITED KINGDOM (8%) MEXICO (6%) PHILIPPINES (5%)	Top regions: UNITED STATES (26%), BRAZIL (11%), UNITED KINGDOM (8%)
Platform Engagement	Instagram: 3,011 avg likes/post · Tiktok: 138,500 avg views/post · Youtube: 6,152 avg views/post	Best reach: Tiktok 138,500 avg views; best engagement: Tiktok 3,771 avg likes

Top Brand Affinities

Anthropologie

Score: 5.75

Free People

Score: 5.25

Summit Entertainment

Score: 4.90

Showtime

Score: 4.73

Columbia Pictures

Score: 4.41

Movistar

Score: 4.13

Paramount Pictures

Score: 4.09

Kickstarter

Score: 4.06

Airbnb

Score: 3.79

BBC

Score: 3.66

Lush

Score: 3.51

Polaroid

Score: 3.29

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Top Brand Affinities

Brand	Category	Score
Anthropologie		5.75
Free People		5.25
Summit Entertainment		4.90
Showtime		4.73
Columbia Pictures		4.41
Movistar		4.13
Paramount Pictures		4.09
Kickstarter		4.06
Airbnb		3.79
BBC		3.66
Lush		3.51
Polaroid		3.29
Spotify Music		3.17
MTV		3.13
Lollapalooza		3.04
Prismacolor		3.01
Coachella		2.92
HBO		2.85
Nickelodeon		2.83
Pixar		2.76
Tinder		2.72
Emporium		2.67
Star Wars		2.65
NBC		2.62
Guinness		2.59
Urban Outfitters		2.49
Bellagio		2.47
Pokemon Go		2.36
Dr. Martens		2.35
Chrysler		2.33
Target		2.31
Lego		2.25
Warner Bros		2.23
Aperol		2.16
AMC		2.12
Netflix		2.08
Sunnies Studios		2.08
Activision Blizzard		2.07
Cafecito		2.04
Nintendo		2.03
Snoopy And The Peanuts Gang		2.03
Costco		1.99
SoundCloud		1.98
Chipotle Mexican Grill		1.94
Fujifilm		1.93
Kodak		1.90
The Olympic Games		1.80
Universal		1.80
Pepsi		1.78
Cadillac		1.73