Regina Song
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
368,320
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 08:06:08 UTC
Genres
Biography
Regina Song builds repeat engagement among 18-24 & 25-34 audiences throughout PHILIPPINES, UNITED STATES, INDONESIA. With a heavily female (70%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Tiktok (15,000 avg views per post), while Instagram provides social proof in comments and saves. Affinities with Jinro, Singapore Airlines, Babolat point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 368,320 · Engagements 9,588 · Rate 2.6% Posts 320 · Views 15,000 · Avg Likes 9,421 · Avg Comments 108 · Avg Views 15,000 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 69% 25-34: 16% 13-17: 13% 35-44: 2% |
Largest: 18-24 (69%); next: 25-34 (16%) |
| Gender Split |
Female: 70% Male: 30% Non-binary/Other: 0% |
Skews female (70%) |
| Top Countries |
PHILIPPINES (38%) UNITED STATES (13%) INDONESIA (11%) SINGAPORE (10%) MALAYSIA (4%) |
Top regions: PHILIPPINES (38%), UNITED STATES (13%), INDONESIA (11%) |
| Platform Engagement | Instagram: 8,127 avg likes/post · Tiktok: 15,000 avg views/post | Best reach: Tiktok 15,000 avg views; best engagement: Instagram 8,127 avg likes |
Top Brand Affinities
Jinro
Singapore Airlines
Babolat
Shopkins
Onitsuka Tiger
Arc'teryx
GENTLE MONSTER
Sennheiser
Ableton
Pagani
Yakult
Jollibee
| Brand | Category | Score |
|---|---|---|
| Jinro | 95.75 | |
| Singapore Airlines | 38.25 | |
| Babolat | 30.16 | |
| Shopkins | 21.34 | |
| Onitsuka Tiger | 19.74 | |
| Arc'teryx | 17.93 | |
| GENTLE MONSTER | 16.60 | |
| Sennheiser | 14.52 | |
| Ableton | 10.98 | |
| Pagani | 10.66 | |
| Yakult | 9.75 | |
| Jollibee | 9.49 | |
| Pull&Bear | 9.11 | |
| Spotify Music | 8.80 | |
| Gundam | 8.42 | |
| RAZER | 7.28 | |
| A Game of Tones | 7.22 | |
| Coach | 6.91 | |
| UNIQLO | 6.62 | |
| Nvidia | 5.99 | |
| Pfizer | 5.85 | |
| Kate Spade | 5.63 | |
| Lancôme | 5.28 | |
| Showtime | 4.89 | |
| Fujifilm | 4.68 | |
| NARS Cosmetics | 4.59 | |
| Petronas | 4.53 | |
| SoundCloud | 4.36 | |
| Sprite | 4.01 | |
| Mulberry | 3.96 | |
| Under Armour | 3.88 | |
| Urban Outfitters | 3.56 | |
| Sony | 3.55 | |
| Lollapalooza | 3.46 | |
| Boeing | 3.34 | |
| Dr. Martens | 3.34 | |
| SWAROVSKI | 3.17 | |
| ASOS | 3.07 | |
| Xiaomi | 3.06 | |
| Tinder | 3.02 | |
| Garnier | 3.01 | |
| LEGOLAND | 2.98 | |
| H&M | 2.95 | |
| Paramount Pictures | 2.82 | |
| Airbnb | 2.78 | |
| League of Legends | 2.75 | |
| Polo Ralph Lauren | 2.72 | |
| Bugatti | 2.66 | |
| Nintendo | 2.62 | |
| Vogue | 2.36 |
Official Profiles
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LoginArtist: Regina Song
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
