Reggie Watts

Reggie Watts — comedy & spoken word artist from US.

Reggie Watts, a versatile artist known for blending spoken word, beatboxing, rapping, and comedy, has garnered acclaim from both Brian Eno and Comedy Central.…

Influence: 55.17% Fanbase: 35.13% Trending: 65.20% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 26.16% • Very Strong

As of 2025-09-10

552,115

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 16:55:38 UTC

Genres

comedy & spoken wordcomicelectronicelectronic

Biography

Reggie Watts, a versatile artist known for blending spoken word, beatboxing, rapping, and comedy, has garnered acclaim from both Brian Eno and Comedy Central. Born in Germany and raised in Montana, Watts developed a passion for entertainment early on. After moving to Seattle to study jazz, he immersed himself in the music scene, eventually launching his solo career in 2002. Watts's unique style, combining music with humor, gained recognition, leading to collaborations with notable comedians and awards for his innovative performances. In 2010, he performed at Brian Eno's Luminous Festival and made his mark in comedy with a Comedy Central special, solidifying his status as a boundary-pushing artist.

Top Brand Affinities

Report Date: 2025-09-10

Reggie Watts has momentum with 25-34 & 18-24 audiences—particularly in UNITED STATES, UNITED KINGDOM, CANADA. A heavily male (84%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 7,652 avg views per post, and Instagram keeps engagement compounding. Audience overlap with MOOG, Mixcloud, Akai signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Reggie Watts score 0.19% — Low bucket.

Brand: MOOGBrand: MixcloudBrand: Akai

Followers:552,115

Engagements:1,047

Rate:0.2%

Posts:10,418

Avg Likes:1,010

Avg Comments:60

Avg Views:7,652

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 552,115 · Engagements 1,047 · Rate 0.2% Posts 10,418 · Views 7,652 · Avg Likes 1,010 · Avg Comments 60 · Avg Views 7,652	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 45% 18-24: 34% 35-44: 13% 45-64: 5%	Largest: 25-34 (45%); next: 18-24 (34%)
Gender Split	Female: 16% Male: 84% Non-binary/Other: 0%	Skews male (84%)
Top Countries	UNITED STATES (50%) UNITED KINGDOM (10%) CANADA (7%) AUSTRALIA (4%) GERMANY (3%)	Top regions: UNITED STATES (50%), UNITED KINGDOM (10%), CANADA (7%)
Platform Engagement	Instagram: 599 avg likes/post · Youtube: 7,652 avg views/post	Best reach: Youtube 7,652 avg views; best engagement: Instagram 599 avg likes

Top Brand Affinities

MOOG

Score: 26.16

Mixcloud

Score: 20.02

Akai

Score: 14.50

Ableton

Score: 12.68

Lucasfilm

Score: 12.11

HBO Max

Score: 11.98

Pioneer

Score: 8.09

Pro Tools

Score: 7.90

Comedy Central

Score: 7.74

Kickstarter

Score: 7.31

Columbia Pictures

Score: 6.47

Coors

Score: 5.63

Brand	Category	Score
MOOG		26.16
Mixcloud		20.02
Akai		14.50
Ableton		12.68
Lucasfilm		12.11
HBO Max		11.98
Pioneer		8.09
Pro Tools		7.90
Comedy Central		7.74
Kickstarter		7.31
Columbia Pictures		6.47
Coors		5.63
Paramount Pictures		5.45
Showtime		4.88
Nickelodeon		4.83
SoundCloud		4.73
Taco Bell		4.69
Fallout		4.61
Pacific Northwest Wonderland		4.52
NBC		4.47
Spotify Music		4.46
Tinder		4.44
Verizon		4.44
Coachella		4.33
Beats Electronics		4.29
Leica		4.07
Bethesda Softworks		3.73
MTV		3.70
Final Fantasy		3.70
WWE		3.47
Oculus		3.47
Star Wars		3.45
Gatorade		3.39
Cartoon Network		3.27
Pokemon Go		3.11
Nintendo		3.09
Busch		3.04
Uber		3.01
Warner Bros		3.00
Kodak		2.99
Budweiser		2.97
Prismacolor		2.94
Gundam		2.92
Airbnb		2.92
Chipotle Mexican Grill		2.90
Emporium		2.89
HBO		2.80
Costco		2.77
NFL		2.70
Cadillac		2.70