Reggie Becton

Reggie Becton — r&b, funk & soul artist from US.

Reggie Becton is a bold storyteller, infusing every note with raw emotion and soul in his music that delves into the complexities of love, life, and loss faced…

Influence: 50.65% Fanbase: 18.42% Trending: 66.76% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 36.20% • Very Strong

As of 2025-09-10

27,719

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 16:49:10 UTC

Genres

r&b, funk & soulr&b/soulcontemporary r&b

Biography

Reggie Becton is a bold storyteller, infusing every note with raw emotion and soul in his music that delves into the complexities of love, life, and loss faced by millennial men. Drawing inspiration from iconic artists like Marvin Gaye, Prince, and Brandy, the PG County native's sound is a fusion of classic R&B, hip-hop, soul, and funk-rock. Recognized as one of Apple Music's "Artists We'll Love" for two years in a row, Reggie has garnered acclaim from top publications such as Billboard, Okayplayer, and Pitchfork, as well as features on platforms like BET and Teen Vogue.

Top Brand Affinities

Report Date: 2025-09-10

Reggie Becton maintains consistent pull among 18-24 & 25-34 audiences across UNITED STATES, BRAZIL, CANADA. The audience leans heavily male (56%), so brand cues around style and status perform well. The clearest reach is on Youtube with 754 avg views per post; Instagram functions as the community touchpoint. Affinity with Live Nation, Amazon Music, Warner Music makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Reggie Becton score 1.49% — Moderate bucket.

Brand: Live NationBrand: Amazon MusicBrand: Warner Music

Followers:27,719

Engagements:413

Rate:1.5%

Posts:563

Avg Likes:399

Avg Comments:35

Avg Views:1,307

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 27,719 · Engagements 413 · Rate 1.5% Posts 563 · Views 1,307 · Avg Likes 399 · Avg Comments 35 · Avg Views 1,307	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 48% 25-34: 38% 35-44: 8% 13-17: 5%	Largest: 18-24 (48%); next: 25-34 (38%)
Gender Split	Female: 44% Male: 56% Non-binary/Other: 0%	Skews male (56%)
Top Countries	UNITED STATES (52%) BRAZIL (9%) CANADA (4%) UNITED KINGDOM (4%) SOUTH AFRICA (4%)	Top regions: UNITED STATES (52%), BRAZIL (9%), CANADA (4%)
Platform Engagement	Instagram: 298 avg likes/post · Tiktok: 553 avg views/post · Youtube: 754 avg views/post	Best reach: Youtube 754 avg views; best engagement: Instagram 298 avg likes

Top Brand Affinities

Live Nation

Score: 36.20

Amazon Music

Score: 29.75

Warner Music

Score: 25.47

Akai

Score: 23.45

True Religion

Score: 23.14

Pro Tools

Score: 20.94

Warby Parker

Score: 20.34

MOOG

Score: 17.47

Ableton

Score: 16.57

WNBA

Score: 15.93

Shea Moisture

Score: 14.21

SoundCloud

Score: 13.94

Brand	Category	Score
Live Nation		36.20
Amazon Music		29.75
Warner Music		25.47
Akai		23.45
True Religion		23.14
Pro Tools		20.94
Warby Parker		20.34
MOOG		17.47
Ableton		16.57
WNBA		15.93
Shea Moisture		14.21
SoundCloud		13.94
Marni		13.17
HBO Max		13.04
REVOLVE		12.37
Jean Paul Gaultier		11.44
New Era		10.73
Acne Studios		10.43
Atmos		10.24
Spotify Music		10.09
Verizon		9.67
Maison Margiela		9.44
Foot Locker		9.40
Beats Electronics		9.26
iHeartRadio Music Awards		8.71
Coachella		8.30
JACQUEMUS		7.98
Steve Madden		7.64
Hennessy		7.38
FashionNova		7.11
Pioneer		7.01
Urban Outfitters		6.98
Champion		6.77
Fenty beauty		6.69
Vivienne Westwood		6.63
NBC		6.58
MTV		6.20
Coach		6.05
boohoo		5.82
UGG		5.63
ESPN		5.60
ASOS		5.51
Los Angeles Lakers		5.24
Alexander McQueen		5.09
Kodak		5.08
Loewe		4.55
shein		4.48
CNN		4.42
Target		4.31
NORDSTROM		4.18