Reef

Reef — rock artist from GB.

Reef discovered his passion for freestyle rap at the age of 10, which has since evolved into his current musical identity. Through his heartfelt lyrics, Reef…

Influence: 52.00% Fanbase: 31.67% Trending: 62.16% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

ITV • 37.69% • Very Strong

As of 2025-09-09

37,804

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 08:06:53 UTC

Genres

rockrockeuropeanbritpop

Biography

Reef discovered his passion for freestyle rap at the age of 10, which has since evolved into his current musical identity. Through his heartfelt lyrics, Reef connects with his audience by expressing his emotions authentically. This is Reef 🫀💤.

Top Brand Affinities

Report Date: 2025-09-09

Reef converts attention from 25-34 & 35-44 audiences across UNITED KINGDOM, AUSTRALIA, JAPAN. Audience shape is heavily male (74%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Youtube at 4,151 avg views per post, with supportive conversation on Instagram. Shared audience with ITV, Sweaty Betty, Waitrose underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Reef score 0.80% — Low bucket.

Brand: ITVBrand: Sweaty BettyBrand: Waitrose

Followers:37,804

Engagements:302

Rate:0.8%

Posts:1,724

Avg Likes:298

Avg Comments:8

Avg Views:4,151

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 37,804 · Engagements 302 · Rate 0.8% Posts 1,724 · Views 4,151 · Avg Likes 298 · Avg Comments 8 · Avg Views 4,151	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 37% 35-44: 26% 18-24: 20% 45-64: 15%	Largest: 25-34 (37%); next: 35-44 (26%)
Gender Split	Female: 26% Male: 74% Non-binary/Other: 0%	Skews male (74%)
Top Countries	UNITED KINGDOM (45%) AUSTRALIA (8%) JAPAN (5%) UNITED STATES (5%) ITALY (4%)	Top regions: UNITED KINGDOM (45%), AUSTRALIA (8%), JAPAN (5%)
Platform Engagement	Instagram: 220 avg likes/post · Youtube: 4,151 avg views/post	Best reach: Youtube 4,151 avg views; best engagement: Instagram 220 avg likes

Top Brand Affinities

ITV

Score: 37.69

Sweaty Betty

Score: 25.82

Waitrose

Score: 25.77

Ampeg

Score: 24.57

Sainsbury's

Score: 23.29

Marks & Spencer

Score: 22.95

Morrisons

Score: 17.04

ASDA

Score: 15.58

Mixcloud

Score: 15.52

Akg

Score: 14.58

Peroni

Score: 14.25

Sennheiser

Score: 13.78

Brand	Category	Score
ITV		37.69
Sweaty Betty		25.82
Waitrose		25.77
Ampeg		24.57
Sainsbury's		23.29
Marks & Spencer		22.95
Morrisons		17.04
ASDA		15.58
Mixcloud		15.52
Akg		14.58
Peroni		14.25
Sennheiser		13.78
Fred Perry		13.54
Eurostar		12.41
Tate Modern		12.23
Easyjet		11.92
Selfridges		11.37
British Airways		11.02
Tesco		10.96
All Saints		10.87
ALDI		10.68
Next		10.17
Amazon Music		9.89
Pro Tools		9.61
Barbour		9.46
DC Shoes		8.81
Carlsberg		8.72
Guinness		8.56
Costa Coffee		8.53
BBC		8.50
Vauxhall		8.03
Cannondale		7.89
Lush		7.82
Cadbury		7.75
Dr. Martens		7.00
River Island		6.87
Baileys		6.58
Columbia Pictures		6.50
Clarks		5.96
Vivienne Westwood		5.84
Ableton		5.58
Pioneer		5.56
Volcom		5.52
Primark		5.29
Haribo		5.11
Showtime		4.86
Sunnies Studios		4.57
eBay		4.51
Land Rover		4.49
Lego		4.43