Rednex

Rednex

Country: SE

Influence: 55.46% Fanbase: 36.76% Trending: 64.82% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Edeka • 18.19% • Very Strong

As of 2025-09-09

616,389

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 14:42:11 UTC

Genres

poppopmainstream popcountryswedish countrycountrycontemporary countryhip-hop & raphip houseelectronicbubblegum dancedanceeuropeaneurodanceeuropop

Biography

Formed in 1994 by Swedish producers Patrick Edenberg, Janne Ericsson, and Orjan Oberg, Rednex gained fame with their Eurodance-bluegrass hit "Cotton Eye Joe." The original quartet, led by vocalist Mary Joe, enjoyed success in Europe before lineup changes and a shift in musical direction in the 2000s. Despite numerous changes over the years, Rednex continued to release singles and participate in music competitions until 2009, when control of the band reverted to its founders and a new lineup was established, releasing the single "Innit for the Money" in 2016.

Following a series of lineup changes and solo pursuits by members, Rednex evolved their sound and lineup, culminating in the release of the sophomore album "Farmout" in 2000. The group's focus shifted towards live entertainment, resulting in multiple lineup overhauls and the release of a compilation album in 2002. Despite ongoing changes within the group, Rednex continued to release new music and expand their brand globally, including the formation of a Rednex NZ franchise in Oceania. By 2012, Rednex announced a new approach of drawing from associated musicians to create various incarnations and spin-offs, releasing singles like "Racing" and "The End."

Rednex Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

Rednex indexes high with fans in the 18-24 range in CAMBODIA, UNITED STATES, GERMANY. The skew is heavily male (65%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 2,080 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Edeka, ITV, Amazon Music, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Rednex when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Rednex score 0.02%Low bucket.
Brand: EdekaBrand: ITVBrand: Amazon Music
Followers:616,389
Engagements:127
Rate:0.0%
Posts:1,489
Views:3,123
Avg Likes:122
Avg Comments:4
Avg Views:3,123

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 616,389 · Engagements 127 · Rate 0.0%
Posts 1,489 · Views 3,123 · Avg Likes 122 · Avg Comments 4 · Avg Views 3,123
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 34%
25-34: 34%
35-44: 17%
45-64: 10%
Largest: 18-24 (34%); next: 25-34 (34%)
Gender Split Female: 35%
Male: 65%
Non-binary/Other: 0%
Skews male (65%)
Top Countries CAMBODIA (31%)
UNITED STATES (17%)
GERMANY (8%)
UNITED KINGDOM (7%)
FRANCE (7%)
Top regions: CAMBODIA (31%), UNITED STATES (17%), GERMANY (8%)
Platform Engagement Instagram: 83 avg likes/post · Tiktok: 1,043 avg views/post · Youtube: 2,080 avg views/post Best reach: Youtube 2,080 avg views; best engagement: Instagram 83 avg likes

Top Brand Affinities

Edeka
Score: 18.19
ITV
Score: 16.79
Amazon Music
Score: 16.64
Pioneer
Score: 15.78
Mixcloud
Score: 15.58
Trancefamily
Score: 12.61
Lidl
Score: 6.55
NBC
Score: 5.82
Scania
Score: 5.78
Spotify Music
Score: 5.11
Ryanair
Score: 5.03
Opel
Score: 4.17
Brand Category Score
Edeka 18.19
ITV 16.79
Amazon Music 16.64
Pioneer 15.78
Mixcloud 15.58
Trancefamily 12.61
Lidl 6.55
NBC 5.82
Scania 5.78
Spotify Music 5.11
Ryanair 5.03
Opel 4.17
Columbia Pictures 3.86
MTV 3.76
Kia Motors 3.20
Tinder 3.09
SoundCloud 2.75
Jaguar 2.74
Tomorrowland 2.67
Paramount Pictures 2.66
Nickelodeon 2.46
BBC 2.41
Skoda 2.41
Pandora 2.40
Boeing 2.36
Cadillac 2.34
Volvo 2.33
Harley-Davidson 2.17
Warner Bros 2.13
Beats Electronics 2.13
Fiat 2.12
Transformers 2.10
Guinness 2.09
Ford 2.04
Lego 1.97
Jeep 1.97
Red Bull 1.94
Nintendo 1.85
Pokemon Go 1.85
Huawei 1.66
WWE 1.65
McLaren 1.65
Ray-Ban 1.62
NFL 1.59
Bentley 1.57
Pixar 1.56
Lush 1.55
Renault 1.55
Star Wars 1.54
Sony 1.54

Official Profiles

Login to view Contact

Login

Artist: Rednex

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Rednex today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

  • Radio airplay data is being collected. Please check back soon.

Total Streams

No streaming audience data is available for this artist yet.

Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
2026-02-28 03:00 UTC 2 Unlimited, La Bouche, Rednex, East 17, Mr. President, Captain Jack, Stay-C, Lunetic Enteria arena Pardubice, Czechia
2026-03-01 03:00 UTC 2 Unlimited, La Bouche, Rednex, East 17, Mr. President, Captain Jack, Stay-C, Lunetic České Budějovice Exhibition Grounds České Budějovice, Czechia

Trending Artist