Reddy
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
251,569
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 08:02:48 UTC
Genres
Biography
As a professional music writer, I specialize in crafting engaging and informative content about various music genres, artists, and trends. With a passion for music and a keen eye for detail, I strive to deliver high-quality articles that resonate with readers and spark meaningful discussions within the music community.
My writing style is both engaging and accessible, making complex musical concepts easy to understand for readers of all backgrounds. Whether it's a review of a new album, an analysis of a music video, or a feature on an up-and-coming artist, I approach each piece with creativity and a deep understanding of the music industry.
Reddy builds repeat engagement among 18-24 & 25-34 audiences throughout SOUTH KOREA, CHINA, MYANMAR (BURMA). With a heavily male (67%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Tiktok (1,211 avg views per post), while Instagram provides social proof in comments and saves. Affinities with Maison Kitsuné, Arc'teryx, Casetify point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 251,569 · Engagements 1,937 · Rate 0.8% Posts 699 · Views 2,010 · Avg Likes 1,915 · Avg Comments 48 · Avg Views 2,010 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 56% 25-34: 29% 13-17: 7% 35-44: 6% |
Largest: 18-24 (56%); next: 25-34 (29%) |
| Gender Split |
Female: 33% Male: 67% Non-binary/Other: 0% |
Skews male (67%) |
| Top Countries |
SOUTH KOREA (80%) CHINA (9%) MYANMAR (BURMA) (6%) INDONESIA (4%) UNITED STATES (4%) |
Top regions: SOUTH KOREA (80%), CHINA (9%), MYANMAR (BURMA) (6%) |
| Platform Engagement | Instagram: 1,644 avg likes/post · Tiktok: 1,211 avg views/post · Youtube: 799 avg views/post | Best reach: Tiktok 1,211 avg views; best engagement: Instagram 1,644 avg likes |
Top Brand Affinities
Maison Kitsuné
Arc'teryx
Casetify
Eastpak
Adidas Y-3
GENTLE MONSTER
Stone Island
Maison Margiela
Jil Sander
Thom Browne
A.P.C.
Stüssy
| Brand | Category | Score |
|---|---|---|
| Maison Kitsuné | 43.81 | |
| Arc'teryx | 41.47 | |
| Casetify | 41.13 | |
| Eastpak | 35.63 | |
| Adidas Y-3 | 31.78 | |
| GENTLE MONSTER | 27.94 | |
| Stone Island | 25.42 | |
| Maison Margiela | 24.35 | |
| Jil Sander | 20.63 | |
| Thom Browne | 19.65 | |
| A.P.C. | 19.58 | |
| Stüssy | 18.12 | |
| New Era | 17.05 | |
| Umbro | 15.34 | |
| Acne Studios | 15.33 | |
| Alexander Wang | 13.90 | |
| Marni | 12.86 | |
| Style Nanda | 11.86 | |
| Bottega Veneta | 10.49 | |
| Supreme | 10.12 | |
| Barbour | 10.02 | |
| Carhartt | 9.96 | |
| JACQUEMUS | 9.39 | |
| Loewe | 8.57 | |
| Vivienne Westwood | 8.37 | |
| Balenciaga | 6.60 | |
| Kappa | 6.24 | |
| UGG | 5.61 | |
| New Balance | 5.23 | |
| Clarks | 5.21 | |
| Champion | 5.18 | |
| The North Face | 4.97 | |
| Shake Shack | 4.54 | |
| Miu Miu | 4.49 | |
| Polo Ralph Lauren | 4.47 | |
| Moncler | 4.46 | |
| UNIQLO | 4.41 | |
| Kickstagram | 4.25 | |
| Leica | 4.22 | |
| Innisfree | 4.22 | |
| Converse | 4.08 | |
| Dr. Martens | 3.89 | |
| Vans | 3.47 | |
| Fila | 3.38 | |
| Yves Saint Laurent | 3.36 | |
| LG Group | 3.25 | |
| Summit Entertainment | 3.21 | |
| Nike | 3.20 | |
| KENZO | 3.07 | |
| TOM FORD | 2.89 |
Official Profiles
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LoginArtist: Reddy
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















