Red Velvet
Genres
Top Brand Affinity
Highest overlapping lifestyle brand
21,156,852
Social Media Followers
00:00:00
Hours Airplay
Scores
Biography
In 2017, Red Velvet's albums 'Rookie', 'The Red Summer', and 'Perfect Velvet' topped Billboard's World Albums chart, solidifying their status as a leading girl group. Their lead single 'Bad Boy' from 'The Perfect Red Velvet' album reached No. 3 on Billboard's World Albums chart, marking their highest U.S. sales. With the release of 'Psycho' from 'The ReVe Festival: Finale' in December 2019, Red Velvet became the first female K-pop act to top the iTunes Top Albums chart in 44 countries. Their 6th EP, 'Queendom', released in August 2021, further showcased their global popularity by dominating music charts in Korea and internationally, including reaching the top spot on iTunes Top Albums chart in 51 countries.
Red Velvet maintains consistent pull among 18-24 & 25-34 audiences across INDONESIA, PHILIPPINES, UNITED STATES. The audience leans heavily female (73%), so brand cues around style and status perform well. The clearest reach is on Tiktok with 162,500 avg views per post; Instagram functions as the community touchpoint. Affinity with Style Nanda, Yakult, Tiffany makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 21,156,852 · Engagements 125,458 · Rate 0.6% Posts 6,099 · Views 232,326 · Avg Likes 123,157 · Avg Comments 693 · Avg Views 232,326 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 65% 25-34: 18% 13-17: 14% 35-44: 2% |
Largest: 18-24 (65%); next: 25-34 (18%) |
| Gender Split |
Female: 73% Male: 27% Non-binary/Other: 0% |
Skews female (73%) |
| Top Countries |
INDONESIA (20%) PHILIPPINES (12%) UNITED STATES (11%) BRAZIL (6%) SOUTH KOREA (6%) |
Top regions: INDONESIA (20%), PHILIPPINES (12%), UNITED STATES (11%) |
| Platform Engagement | Instagram: 86,727 avg likes/post · Tiktok: 162,500 avg views/post · Youtube: 69,826 avg views/post | Best reach: Tiktok 162,500 avg views; best engagement: Instagram 86,727 avg likes |
Top Brand Affinities
Style Nanda
Yakult
Tiffany
Innisfree
Jollibee
iHeartRadio Music Awards
Gundam
Stüssy
Fujifilm
Faber-Castell
NARS Cosmetics
Tiffany & Co
| Brand | Category | Score |
|---|---|---|
| Style Nanda | 17.54 | |
| Yakult | 6.32 | |
| Tiffany | 5.74 | |
| Innisfree | 5.34 | |
| Jollibee | 4.62 | |
| iHeartRadio Music Awards | 4.19 | |
| Gundam | 3.56 | |
| Stüssy | 3.52 | |
| Fujifilm | 3.40 | |
| Faber-Castell | 3.05 | |
| NARS Cosmetics | 2.98 | |
| Tiffany & Co | 2.73 | |
| Emporium | 2.66 | |
| Timberland | 2.57 | |
| UNIQLO | 2.21 | |
| Kodak | 2.01 | |
| League of Legends | 1.92 | |
| Transformers | 1.73 | |
| Too Faced Cosmetics | 1.66 | |
| Starbucks | 1.58 | |
| CBS Television Studios | 1.46 | |
| SheInside | 1.44 | |
| Converse | 1.41 | |
| Forever 21 | 1.40 | |
| shein | 1.37 | |
| Pokemon Go | 1.31 | |
| CBS | 1.29 | |
| Huawei | 1.25 | |
| Vogue | 1.23 | |
| Lexus | 1.22 | |
| Xiaomi | 1.19 | |
| Coachella | 1.17 | |
| Balenciaga | 1.16 | |
| Pokemon | 1.15 | |
| McDonald's | 1.10 | |
| HBO | 1.10 | |
| Polaroid | 1.09 | |
| Activision Blizzard | 1.07 | |
| Hyundai | 1.05 | |
| Yves Saint Laurent | 1.04 | |
| Lego | 1.04 | |
| Tommy Hilfiger | 1.01 | |
| Prada | 1.01 | |
| Walt Disney | 1.01 | |
| Universal | 1.00 | |
| Pepsi | 0.99 | |
| Christian Dior | 0.98 | |
| Puma | 0.95 | |
| Burberry | 0.92 | |
| Gucci | 0.91 |
Official Profiles
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LoginArtist: Red Velvet
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Top 10 Songs Played Today
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Total Streams
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Radio Spins (2025-09-10)
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Popularity (2025-09-09)
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Artist Performace Report
Streams: 0 ? 0 (+0.00%)
Estimate Royalties: $0.00 ? $0.00 (+0.00) Royalties measurement are based on average industry payout and may vary by artist
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