Red Leather

Red Leather — pop artist from US.

The phrase "You're either livin' or you're dyin'" emphasizes the importance of actively engaging with life. It suggests that one must choose to either fully…

Influence: 52.04% Fanbase: 31.45% Trending: 62.34% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Fallout • 4.40% • Very Strong

As of 2025-09-08

2,239,384

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2026-01-01 03:38:35 UTC

Genres

poppoprockrockalternative rock

Biography

The phrase "You're either livin' or you're dyin'" emphasizes the importance of actively engaging with life. It suggests that one must choose to either fully participate in living or succumb to stagnation. The accompanying message, "Text me 775-522-3547," appears to be a direct invitation for further communication or connection.

Top Brand Affinities

Report Date: 2025-09-08

Red Leather resonates with 18-24 & 25-34 audiences and sustains presence in UNITED STATES, UNITED KINGDOM, POLAND. The demographic is heavily male (76%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Tiktok, averaging 135,750 avg views per post; Tiktok amplifies the conversation around drops and moments. Affinity adjacency with Fallout, Walmart, Mortal Kombat maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Red Leather score 0.79% — Low bucket.

Brand: FalloutBrand: WalmartBrand: Mortal Kombat

Followers:2,239,384

Engagements:17,772

Rate:0.8%

Posts:1,606

Avg Likes:16,468

Avg Comments:471

Avg Views:169,668

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,239,384 · Engagements 17,772 · Rate 0.8% Posts 1,606 · Views 169,668 · Avg Likes 16,468 · Avg Comments 471 · Avg Views 169,668	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 49% 25-34: 28% 35-44: 10% 13-17: 8%	Largest: 18-24 (49%); next: 25-34 (28%)
Gender Split	Female: 24% Male: 76% Non-binary/Other: 0%	Skews male (76%)
Top Countries	UNITED STATES (43%) UNITED KINGDOM (6%) POLAND (5%) CANADA (5%) GERMANY (4%)	Top regions: UNITED STATES (43%), UNITED KINGDOM (6%), POLAND (5%)
Platform Engagement	Instagram: 7,510 avg likes/post · Tiktok: 135,750 avg views/post · Youtube: 33,918 avg views/post	Best reach: Tiktok 135,750 avg views; best engagement: Tiktok 7,526 avg likes

Top Brand Affinities

Fallout

Score: 4.40

Walmart

Score: 3.79

Mortal Kombat

Score: 3.51

Monster Beverage

Score: 3.42

SoundCloud

Score: 3.42

Chrysler

Score: 3.36

Acura

Score: 3.13

Ubisoft

Score: 2.90

Sprite

Score: 2.60

Activision Blizzard

Score: 2.56

Jeep

Score: 2.40

League of Legends

Score: 2.34

Brand	Category	Score
Fallout		4.40
Walmart		3.79
Mortal Kombat		3.51
Monster Beverage		3.42
SoundCloud		3.42
Chrysler		3.36
Acura		3.13
Ubisoft		2.90
Sprite		2.60
Activision Blizzard		2.56
Jeep		2.40
League of Legends		2.34
Pokemon		2.31
Xbox		2.24
Dodge		2.20
Showtime		2.18
Vans		2.10
Busch		2.09
Pokemon Go		2.04
WWE		2.03
Chevrolet		1.97
Subaru		1.93
Nintendo		1.91
Star Wars		1.89
Spotify Music		1.83
Grand Theft Auto		1.81
Budweiser		1.72
Cadillac		1.72
Beats Electronics		1.71
Pepsi		1.67
Nissan		1.67
DC Entertainment		1.63
Chipotle Mexican Grill		1.60
Marvel		1.59
Mazda		1.54
Ford		1.53
Coachella		1.51
Harley-Davidson		1.43
PlayStation		1.35
BBC		1.32
Universal		1.31
McDonald's		1.29
Costco		1.27
Mitsubishi		1.26
Call of Duty		1.25
Honda		1.25
Marvel Entertainment		1.22
Lamborghini		1.21
Oakley		1.18
Lexus		1.14