Red Axes
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
82,212
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 20:33:30 UTC
Genres
Biography
Whether used in rock, pop, electronic, or experimental music, the pairing of guitars and synths adds depth and dimension to the overall sound. The contrast between the warmth of the guitar tones and the futuristic sounds of the synthesizer creates a compelling sonic contrast that can evoke a wide range of emotions in the listener. This dynamic combination has become a staple in modern music production, showcasing the endless creative possibilities that emerge when traditional and contemporary elements are seamlessly integrated.
Red Axes indexes high with fans in the 25-34 range in UNITED STATES, ISRAEL, VIETNAM. The skew is heavily male (77%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 3,940 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Mixcloud, MOOG, Ableton, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Red Axes when the KPI is cultural lift plus measurable fan actions.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 82,212 · Engagements 601 · Rate 0.7% Posts 684 · Views 3,940 · Avg Likes 595 · Avg Comments 26 · Avg Views 3,940 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 46% 18-24: 35% 35-44: 13% 45-64: 4% |
Largest: 25-34 (46%); next: 18-24 (35%) |
| Gender Split |
Female: 23% Male: 77% Non-binary/Other: 0% |
Skews male (77%) |
| Top Countries |
UNITED STATES (7%) ISRAEL (6%) VIETNAM (6%) FRANCE (6%) BRAZIL (5%) |
Top regions: UNITED STATES (7%), ISRAEL (6%), VIETNAM (6%) |
| Platform Engagement | Instagram: 523 avg likes/post · Youtube: 3,940 avg views/post | Best reach: Youtube 3,940 avg views; best engagement: Instagram 523 avg likes |
Top Brand Affinities
Mixcloud
MOOG
Ableton
Pioneer
SoundCloud
Akai
Sennheiser
Trancefamily
Tomorrowland
Jagermeister
Acne Studios
Tate Modern
| Brand | Category | Score |
|---|---|---|
| Mixcloud | 114.23 | |
| MOOG | 74.47 | |
| Ableton | 53.70 | |
| Pioneer | 53.24 | |
| SoundCloud | 23.08 | |
| Akai | 21.85 | |
| Sennheiser | 16.34 | |
| Trancefamily | 14.44 | |
| Tomorrowland | 13.61 | |
| Jagermeister | 9.20 | |
| Acne Studios | 8.57 | |
| Tate Modern | 7.87 | |
| Garnier | 7.04 | |
| Spotify Music | 6.17 | |
| Beats Electronics | 5.10 | |
| Coachella | 4.73 | |
| Campari | 4.39 | |
| Kodak | 3.91 | |
| Stüssy | 3.73 | |
| Lollapalooza | 3.71 | |
| Carhartt | 3.40 | |
| Leica | 3.05 | |
| Olympus | 3.00 | |
| Heineken | 2.93 | |
| Warner Bros | 2.74 | |
| Aperol | 2.60 | |
| Matrix | 2.51 | |
| Polaroid | 2.51 | |
| Red Bull | 2.25 | |
| Budweiser | 2.20 | |
| Pantone Inc | 2.16 | |
| Tinder | 2.12 | |
| Showtime | 2.11 | |
| Dr. Martens | 1.99 | |
| Dolce & Gabbana | 1.92 | |
| ASOS | 1.85 | |
| Fujifilm | 1.81 | |
| GoPro | 1.76 | |
| BBC | 1.75 | |
| Guinness | 1.74 | |
| Tesla Motors | 1.68 | |
| Balenciaga | 1.67 | |
| Prada | 1.56 | |
| Polo Ralph Lauren | 1.52 | |
| Yves Saint Laurent | 1.48 | |
| Versace | 1.47 | |
| Vogue | 1.43 | |
| Vans | 1.38 | |
| Ray-Ban | 1.37 | |
| musical.ly | 1.36 |
Official Profiles
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