Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-10
578,377
Social Media Followers
As of 2025-09-10
00:00:00
Hours Airplay
2025-12-07 16:49:52 UTC
Genres
Biography
Red reaches 18-24 & 25-34 audiences concentrated in UNITED STATES, BRAZIL, NIGERIA. The demographic tilt is heavily male (64%), making the message easy to tune without losing breadth. Youtube delivers the top exposure at 14,753 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to Live Nation, Amazon Music, Sennheiser suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 578,377 · Engagements 5,123 · Rate 0.9% Posts 823 · Views 17,980 · Avg Likes 4,959 · Avg Comments 274 · Avg Views 17,980 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 50% 25-34: 35% 35-44: 8% 13-17: 5% |
Largest: 18-24 (50%); next: 25-34 (35%) |
| Gender Split |
Female: 36% Male: 64% Non-binary/Other: 0% |
Skews male (64%) |
| Top Countries |
UNITED STATES (35%) BRAZIL (15%) NIGERIA (9%) UNITED KINGDOM (3%) MEXICO (3%) |
Top regions: UNITED STATES (35%), BRAZIL (15%), NIGERIA (9%) |
| Platform Engagement | Instagram: 3,720 avg likes/post · Tiktok: 3,227 avg views/post · Youtube: 14,753 avg views/post | Best reach: Youtube 14,753 avg views; best engagement: Instagram 3,720 avg likes |
Top Brand Affinities
Live Nation
Amazon Music
Sennheiser
Pro Tools
The Last of Us
Square Enix
Hot Topic
GameStop
Chick-fil-A
Kroger
Power Rangers
Capcom
| Brand | Category | Score |
|---|---|---|
| Live Nation | 21.39 | |
| Amazon Music | 10.00 | |
| Sennheiser | 8.98 | |
| Pro Tools | 8.90 | |
| The Last of Us | 8.63 | |
| Square Enix | 8.52 | |
| Hot Topic | 7.97 | |
| GameStop | 7.36 | |
| Chick-fil-A | 7.28 | |
| Kroger | 7.11 | |
| Power Rangers | 5.95 | |
| Capcom | 5.95 | |
| Taco Bell | 5.72 | |
| God of War | 5.68 | |
| Fallout | 5.64 | |
| Ableton | 5.13 | |
| Verizon | 4.94 | |
| Final Fantasy | 4.79 | |
| Monster Beverage | 4.59 | |
| Walmart | 4.52 | |
| Resident Evil | 4.48 | |
| Sega | 4.43 | |
| AMC | 4.38 | |
| The Witcher | 4.27 | |
| Busch | 4.10 | |
| Coors | 4.01 | |
| Spotify Music | 3.82 | |
| Star Wars | 3.82 | |
| WWE | 3.79 | |
| Bethesda Softworks | 3.75 | |
| Mortal Kombat | 3.59 | |
| Cartoon Network | 3.35 | |
| Columbia Pictures | 3.24 | |
| NHL | 3.23 | |
| Pokemon Go | 3.18 | |
| Jeep | 3.16 | |
| NFL | 2.95 | |
| Chrysler | 2.93 | |
| NBC | 2.88 | |
| Marvel Entertainment | 2.87 | |
| Chevrolet | 2.81 | |
| ESPN | 2.79 | |
| Nintendo | 2.67 | |
| DC Entertainment | 2.61 | |
| Activision Blizzard | 2.61 | |
| BBC | 2.58 | |
| Prismacolor | 2.56 | |
| Transformers | 2.56 | |
| PlayStation | 2.47 | |
| Dodge | 2.46 |
Official Profiles
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LoginArtist: Red
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Top 10 Songs Played Today
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Total Streams (2025-09-03)
Total: 942,417
| PLATFORM | TOTAL | % | |
|---|---|---|---|
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767,863 | 81.48% |
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174,554 | 18.52% |
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















