Reckless Kelly

Reckless Kelly — country artist from US.

Since 1996, Reckless Kelly, the Americana/Outlaw Country band led by Idaho brothers Willy and Cody Braun, has been a powerhouse in the music scene. With…

Influence: 59.75% Fanbase: 45.32% Trending: 66.96% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Ariat • 52.05% • Very Strong

As of 2025-09-09

87,485

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 12:13:22 UTC

Genres

countrycountrytexas countrycontemporary countryamericanroots americana

Biography

Since 1996, Reckless Kelly, the Americana/Outlaw Country band led by Idaho brothers Willy and Cody Braun, has been a powerhouse in the music scene. With drummer Jay Nazz, they have made a lasting impact on Texas music, winning a GRAMMY Award and being named Outlaw Group of the Year at the 2024 Ameripolitan Awards. Their 17th studio album, The Last Frontier, coincides with their 2024-2025 tour of the same name, as they plan to scale back traditional touring after 2025 to focus more on recording and special live events.

Aside from the Brauns and Nazz, Reckless Kelly includes Joe Miller on bass and Geoff Queen on lead guitar and pedal steel. The band's future involves less touring but a continued passion for music-making, with Willy Braun expressing a desire to explore new interests and remain rooted at home. Cody Braun invites fans to join them on their latest tour as they transition into a new chapter while continuing to create and perform music.

Top Brand Affinities

Report Date: 2025-09-09

Reckless Kelly has momentum with 25-34 & 35-44 audiences—particularly in UNITED STATES, GERMANY, CANADA. A heavily male (70%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 229 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Ariat, Houston Livestock Show and Rodeo, Miller Lite signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Reckless Kelly score 0.26% — Low bucket.

Brand: AriatBrand: Houston Livestock Show and RodeoBrand: Miller Lite

Followers:87,485

Engagements:231

Rate:0.3%

Posts:1,951

Avg Likes:231

Avg Comments:3

Avg Views:229

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 87,485 · Engagements 231 · Rate 0.3% Posts 1,951 · Views 229 · Avg Likes 231 · Avg Comments 3 · Avg Views 229	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 32% 35-44: 28% 45-64: 22% 18-24: 15%	Largest: 25-34 (32%); next: 35-44 (28%)
Gender Split	Female: 30% Male: 70% Non-binary/Other: 0%	Skews male (70%)
Top Countries	UNITED STATES (87%) GERMANY (3%) CANADA (2%) INDIA (1%) SPAIN (1%)	Top regions: UNITED STATES (87%), GERMANY (3%), CANADA (2%)
Platform Engagement	Instagram: 213 avg likes/post · Youtube: 229 avg views/post	Best reach: Youtube 229 avg views; best engagement: Instagram 213 avg likes

Top Brand Affinities

Ariat

Score: 52.05

Houston Livestock Show and Rodeo

Score: 51.28

Miller Lite

Score: 41.75

RAM Trucks

Score: 26.45

Coors

Score: 22.76

Crown Royal

Score: 19.50

Southwest Airlines

Score: 17.71

Tagaz

Score: 16.20

Margaritaville

Score: 12.82

Barstool Sports

Score: 11.75

Lowe's

Score: 11.65

Bud Light

Score: 11.59

Brand	Category	Score
Ariat		52.05
Houston Livestock Show and Rodeo		51.28
Miller Lite		41.75
RAM Trucks		26.45
Coors		22.76
Crown Royal		19.50
Southwest Airlines		17.71
Tagaz		16.20
Margaritaville		12.82
Barstool Sports		11.75
Lowe's		11.65
Bud Light		11.59
Dr Pepper		10.51
Busch		9.93
Amazon Music		9.80
Jim Beam		9.03
Stihl		8.83
Jameson		8.72
Pacific Northwest Wonderland		8.55
Titleist		8.46
Delta		8.19
Carhartt		7.40
Chick-fil-A		7.40
GMC		7.19
The Home Depot		7.16
Kroger		7.09
Verizon		6.95
Cadillac		6.46
ESPN		5.05
Harley-Davidson		4.92
Jeep		4.65
Walmart		4.60
Paramount Pictures		4.36
BarkBox		4.34
Nixon		4.25
Budweiser		4.23
NORDSTROM		4.08
FedEx		4.01
Dodge		3.95
Gillette		3.91
Chevrolet		3.89
NFL		3.88
Comedy Central		3.85
NBC		3.84
Taco Bell		3.83
Ford		3.72
Oakley		3.67
NHL		3.64
Target		3.56
Showtime		3.43