Rebecca Ferguson
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
125,000
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-31 04:49:17 UTC
Genres
Biography
Apart from her solo career, Ferguson has collaborated with renowned artists and is recognized for her songwriting skills. She has performed alongside music legends such as Lionel Richie, Andrea Bocelli, and Nile Rodgers. Ferguson recently announced 'Heaven Part II' as her fifth and final album, set for release on December 5, 2023.
Rebecca Ferguson speaks to 18-24 & 25-34 audiences with measurable traction in UNITED KINGDOM, UNITED STATES, BRAZIL. Composition is heavily female (59%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (1,439 avg views per post), and Youtube supplies credible back-and-forth with core fans. Affinity clusters near leading lifestyle names, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 125,000 · Engagements 104 · Rate 0.1% Posts 148 · Views 1,439 · Avg Likes 95 · Avg Comments 9 · Avg Views 1,439 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 43% 25-34: 35% 35-44: 11% 45-64: 6% |
Largest: 18-24 (43%); next: 25-34 (35%) |
| Gender Split |
Female: 59% Male: 41% Non-binary/Other: 0% |
Skews female (59%) |
| Top Countries |
UNITED KINGDOM (16%) UNITED STATES (15%) BRAZIL (11%) ITALY (9%) ROMANIA (4%) |
Top regions: UNITED KINGDOM (16%), UNITED STATES (15%), BRAZIL (11%) |
| Platform Engagement | Youtube: 1,439 avg views/post | Best reach: Youtube 1,439 avg views; best engagement: Youtube 95 avg likes |
Top Brand Affinities
| Brand | Category | Score |
|---|---|---|
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Affinity data is not available yet for this artist.
Use the “View Social Media Report” button above to see current social stats.
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Official Profiles
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-02-25 03:30 UTC | Rebecca Ferguson | Fareham Live | Fareham, United Kingdom | |
| 2026-02-26 03:30 UTC | Rebecca Ferguson | Wyvern Theatre | Swindon, United Kingdom | |
| 2026-03-01 03:30 UTC | Rebecca Ferguson | Eric Morecambe Centre | St Albans, United Kingdom | |
| 2026-03-01 03:30 UTC | Rebecca Ferguson | harpenden public halls | London, United Kingdom |
