Rebecca Black
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
3,768,642
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 18:14:51 UTC
Genres
Biography
Rebecca Black engages 18-24 & 25-34 audiences with repeatable results in UNITED STATES, CANADA, UNITED KINGDOM. The fan base skews heavily female (71%), giving a straightforward map for media and merchandising. Velocity is clearest on Tiktok (117,150 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Grindr, Barbie, Depop, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 3,768,642 · Engagements 24,409 · Rate 0.6% Posts 1,003 · Views 122,051 · Avg Likes 23,650 · Avg Comments 222 · Avg Views 122,051 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 65% 25-34: 18% 13-17: 12% 35-44: 3% |
Largest: 18-24 (65%); next: 25-34 (18%) |
| Gender Split |
Female: 71% Male: 29% Non-binary/Other: 0% |
Skews female (71%) |
| Top Countries |
UNITED STATES (47%) CANADA (7%) UNITED KINGDOM (6%) AUSTRALIA (5%) BRAZIL (5%) |
Top regions: UNITED STATES (47%), CANADA (7%), UNITED KINGDOM (6%) |
| Platform Engagement | Instagram: 12,593 avg likes/post · Tiktok: 117,150 avg views/post · Youtube: 4,901 avg views/post | Best reach: Tiktok 117,150 avg views; best engagement: Instagram 12,593 avg likes |
Top Brand Affinities
Grindr
Barbie
Depop
Beauty Bay
Vivienne Westwood
Jean Paul Gaultier
Glossier
American Eagle
Dr. Martens
Hot Topic
Coach
Taco Bell
| Brand | Category | Score |
|---|---|---|
| Grindr | 17.56 | |
| Barbie | 11.44 | |
| Depop | 11.17 | |
| Beauty Bay | 11.08 | |
| Vivienne Westwood | 10.36 | |
| Jean Paul Gaultier | 10.22 | |
| Glossier | 8.26 | |
| American Eagle | 7.33 | |
| Dr. Martens | 6.93 | |
| Hot Topic | 6.71 | |
| Coach | 5.29 | |
| Taco Bell | 5.13 | |
| Steve Madden | 4.98 | |
| boohoo | 4.76 | |
| Urban Outfitters | 4.75 | |
| iHeartRadio Music Awards | 4.02 | |
| Coachella | 3.87 | |
| Marc Jacobs | 3.77 | |
| Final Fantasy | 3.74 | |
| NARS Cosmetics | 3.63 | |
| Verizon | 3.58 | |
| Sunnies Studios | 3.55 | |
| Forever 21 | 3.46 | |
| Showtime | 3.44 | |
| Tinder | 3.38 | |
| Chrysler | 3.33 | |
| Gatorade | 3.28 | |
| Topshop | 3.06 | |
| Kodak | 3.04 | |
| Abercrombie & Fitch | 3.02 | |
| Walmart | 2.91 | |
| Pull&Bear | 2.86 | |
| Aperol | 2.84 | |
| ASOS | 2.76 | |
| Versace | 2.70 | |
| Benefit Cosmetics | 2.67 | |
| AMC | 2.67 | |
| Lush | 2.65 | |
| Budweiser | 2.64 | |
| Tesco | 2.60 | |
| Nickelodeon | 2.58 | |
| Lollapalooza | 2.57 | |
| Target | 2.55 | |
| Warner Bros | 2.53 | |
| Kylie Cosmetics | 2.51 | |
| NHL | 2.51 | |
| Carhartt | 2.48 | |
| MTV | 2.44 | |
| Too Faced Cosmetics | 2.40 | |
| Bershka | 2.38 |
Official Profiles
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LoginArtist: Rebecca Black
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-07 18:30 UTC | Spilt Milk Perth | 2025 | Robinson Pavilion, Claremont Showground | Claremont, Australia | — |
| 2025-12-10 04:00 UTC | Rebecca Black, Blusher | Metro Theatre | Sydney, Australia | |
| 2025-12-12 03:00 UTC | Rebecca Black, Blusher | Forum Theatre | Melbourne, Australia | |
| 2025-12-13 19:00 UTC | Spilt Milk Canberra 2025 | Exhibition Park | Canberra, Australia | — |
| 2025-12-14 18:30 UTC | Spilt Milk Gold Coast 2025 | Gold Coast Sports and Leisure Centre | Gold Coast City, Australia | |
| 2025-12-15 03:00 UTC | Kendrick Lamar, sombr, d4vd, ScHoolboy Q, Dominic Fike, Chance Peña, Nessa Barrett, Sofia Isella, Rebecca Black, Sara Landry, Don West, Ninajirachi, The Rions, Rum Jungle, Club Angel, Mia Wray, Skin on Skin, South Summit, Doechii | Gold Coast Sports Precinct | Gold Coast City, Australia |
