Reason

Reason — pop artist from US.

Hailing from Carson, California, rapper REASON, also known as Robert Gill Jr., has made a mark in the hip-hop industry with his unique flow and introspective…

Influence: 54.46% Fanbase: 24.68% Trending: 69.35% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Woolworths • 37.49% • Very Strong

As of 2025-11-07

354,702

Social Media Followers

As of 2025-11-07

00:00:00

Hours Airplay

2025-12-27 11:24:26 UTC

Genres

popmyanmar indierockrockhip-hop & raphip hoprapcanadian hip hophip-hop/rapunderground hip hopindie hip hopcontemporary hip hop

Biography

Hailing from Carson, California, rapper REASON, also known as Robert Gill Jr., has made a mark in the hip-hop industry with his unique flow and introspective lyrics. Growing up amidst violence and gang culture, music became a powerful outlet for him to express his experiences and shed light on his community's realities.

REASON's career gained momentum with the release of his mixtape "The Free Album" in 2016, showcasing his raw talent and storytelling abilities. His signing to Top Dawg Entertainment (TDE) in 2018 further elevated his profile, leading to collaborations with TDE heavyweights like Kendrick Lamar and ScHoolboy Q. Through his lyrical prowess and commitment to authenticity, REASON continues to resonate with audiences and emerge as a voice for the underrepresented in the rap scene, solidifying his position as a standout artist of his generation.

Top Brand Affinities

Report Date: 2025-11-07

Reason cuts through with 25-34 & 35-44 audiences and consistency across UNITED STATES, SOUTH AFRICA, UNITED KINGDOM. A heavily male (86%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 1,403 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Woolworths, Champion, Hennessey, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Reason score 0.14% — Low bucket.

Brand: WoolworthsBrand: ChampionBrand: Hennessey

Followers:354,702

Engagements:504

Rate:0.1%

Posts:194

Avg Likes:498

Avg Comments:16

Avg Views:1,403

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 354,702 · Engagements 504 · Rate 0.1% Posts 194 · Views 1,403 · Avg Likes 498 · Avg Comments 16 · Avg Views 1,403	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 67% 35-44: 17% 18-24: 13% 45-64: 2%	Largest: 25-34 (67%); next: 35-44 (17%)
Gender Split	Female: 14% Male: 86% Non-binary/Other: 0%	Skews male (86%)
Top Countries	UNITED STATES (57%) SOUTH AFRICA (8%) UNITED KINGDOM (5%) CANADA (3%) BRAZIL (2%)	Top regions: UNITED STATES (57%), SOUTH AFRICA (8%), UNITED KINGDOM (5%)
Platform Engagement	Instagram: 391 avg likes/post · Youtube: 1,403 avg views/post	Best reach: Youtube 1,403 avg views; best engagement: Instagram 391 avg likes

Top Brand Affinities

Woolworths

Score: 37.49

Champion

Score: 17.03

Hennessey

Score: 15.70

Ellesse

Score: 14.84

Hennessy

Score: 11.45

Kappa

Score: 6.63

Colgate

Score: 6.30

Jagermeister

Score: 6.21

SoundCloud

Score: 6.15

Dr. Martens

Score: 5.92

Pioneer

Score: 5.59

Amstel

Score: 5.39

Brand	Category	Score
Woolworths		37.49
Champion		17.03
Hennessey		15.70
Ellesse		14.84
Hennessy		11.45
Kappa		6.63
Colgate		6.30
Jagermeister		6.21
SoundCloud		6.15
Dr. Martens		5.92
Pioneer		5.59
Amstel		5.39
Emporio Armani		5.31
Herbalife		4.26
Lacoste		3.74
Heineken		3.69
Puma		3.58
Bacardi		3.42
Timberland		3.34
Beats Electronics		3.27
Emporium		3.23
MTV		3.22
Crocs		3.19
FOREX		2.96
Vans		2.79
Stüssy		2.78
H&M		2.75
TOM FORD		2.70
Monster Beverage		2.48
Sneakerhead		2.28
shein		2.24
Huawei		2.19
Versace		2.17
Dolce & Gabbana		2.13
Rolex		2.05
Spotify Music		2.00
Sprite		1.98
Nike		1.98
Nokia		1.96
Reebok		1.95
New Balance		1.94
ASICS		1.87
SheInside		1.87
Converse		1.78
Mercedes-Benz		1.68
The North Face		1.63
Bugatti		1.62
Adidas		1.61
Under Armour		1.60
Bentley		1.55