Reality Test

Reality Test — electronic artist from IL.

Reality Test, also known as Nica Iliuhin Loren, is a music producer born in 1990 and currently based in Tel Aviv, Israel, and Berlin, Germany. She discovered…

Influence: 49.85% Fanbase: 26.49% Trending: 61.54% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Trancefamily • 255.37% • Very Strong

As of 2025-09-10

96,924

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 11:33:24 UTC

Genres

electronicdancepsychedelic tranceelectronicpsy trancetrance

Biography

Reality Test, also known as Nica Iliuhin Loren, is a music producer born in 1990 and currently based in Tel Aviv, Israel, and Berlin, Germany. She discovered her passion for music production at the age of 17 and began formal lessons in Tel Aviv, leading her to her first live show as "Iliuchina" by age 18 and her first international gig by age 21. She furthered her studies in sound engineering in Berlin and later ventured into creating her second project, Reality Test, influenced by her diverse music genre experiences during university.

By age 24, Reality Test wrote a thesis on modular synthesis and Native Instruments' "Reaktor," earning her an invitation to lecture about her work in Portugal. Notable collaborations followed, such as with the Ukraine band Shanti People, leading to releases on labels like Alteza Records and Armada Music. In 2019, she released "Karma" with Vini Vici and Shanti People as the first release of Alteza Records under Smash the House, followed by her collaboration with Blastoyz on "Kabalah."

Top Brand Affinities

Report Date: 2025-09-10

Reality Test commands interest from 18-24 & 25-34 audiences in BRAZIL, INDIA, MEXICO. With a heavily male (81%) base, collaborations tied to style, access, or drops tend to land. Youtube delivers predictable visibility (17,008 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Trancefamily, Pioneer, ChilliBeans points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Reality Test score 1.68% — Moderate bucket.

Brand: TrancefamilyBrand: PioneerBrand: ChilliBeans

Followers:96,924

Engagements:1,627

Rate:1.7%

Posts:1,025

Avg Likes:1,609

Avg Comments:84

Avg Views:17,008

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 96,924 · Engagements 1,627 · Rate 1.7% Posts 1,025 · Views 17,008 · Avg Likes 1,609 · Avg Comments 84 · Avg Views 17,008	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 51% 25-34: 39% 35-44: 5% 13-17: 4%	Largest: 18-24 (51%); next: 25-34 (39%)
Gender Split	Female: 19% Male: 81% Non-binary/Other: 0%	Skews male (81%)
Top Countries	BRAZIL (33%) INDIA (19%) MEXICO (6%) ISRAEL (4%) UNITED STATES (4%)	Top regions: BRAZIL (33%), INDIA (19%), MEXICO (6%)
Platform Engagement	Instagram: 1,157 avg likes/post · Youtube: 17,008 avg views/post	Best reach: Youtube 17,008 avg views; best engagement: Instagram 1,157 avg likes

Top Brand Affinities

Trancefamily

Score: 255.37

Pioneer

Score: 23.67

ChilliBeans

Score: 21.82

Ableton

Score: 21.24

Mixcloud

Score: 19.15

Tomorrowland

Score: 15.77

SoundCloud

Score: 10.29

Atmos

Score: 6.73

Xerox

Score: 6.71

Lollapalooza

Score: 5.81

Oakley

Score: 5.61

Itaipava

Score: 5.04

Brand	Category	Score
Trancefamily		255.37
Pioneer		23.67
ChilliBeans		21.82
Ableton		21.24
Mixcloud		19.15
Tomorrowland		15.77
SoundCloud		10.29
Atmos		6.73
Xerox		6.71
Lollapalooza		5.81
Oakley		5.61
Itaipava		5.04
Heineken		4.37
Budweiser		4.12
Beats Electronics		2.67
KTM		2.56
Spotify Music		2.53
Jack Daniels		2.45
Pandora		2.07
Warner Bros		1.86
Coachella		1.79
GoPro		1.77
Red Bull		1.76
Snapseed		1.62
Yamaha		1.59
musical.ly		1.40
Ray-Ban		1.35
Pepsi		1.32
Puma		1.27
Canon		1.17
shein		1.16
Levi's		1.10
Mitsubishi		1.08
Adobe		1.08
Supreme		1.06
UFC		1.06
Harley-Davidson		1.05
Guess		1.04
Travelgram		1.03
SheInside		1.02
Volkswagen		1.02
DC Entertainment		0.99
Calvin Klein		0.97
Vans		0.93
Grand Theft Auto		0.90
Sony		0.88
Coca-Cola		0.88
Louis Vuitton		0.86
Universal		0.86
Lamborghini		0.84